How Your Brand Positioning Strategy Can Be Or Quickly Become A Gateway!
(To Some Previously Untapped Major Marketing Possibilities Or Opportunities!)
Imagine this potentially untapped marketing opportunity for just a second. Let’s say you’re senior marketing director for an incredibly popular women-s cosmetics distributorship. And some of your most popular, best selling fragrances start at $189 for an 32 oz. bottle.
And your mid level 32 oz. fragrances start at $650 dollars a bottle. And you have some incredibly popular high end 64 oz. fragrances which typically start $1,100 dollars per bottle. Say what?
But for this particular brand positioning strategy. You’re actually targeting local women who usually don’t spend this kind of money on their perfume. But at least some in their professional or person inner circle do.
And your long term marketing/promotional strategy is to systematically leverage their contacts. And through constant positive word of mouth and mouse exposure. Both on and off of social media.
You or your major customers will gradually increase your all important first time customer base. And therefore systematically out promote your major competitors. For literally pennies on the dollar.
This Incredibly Simple Branding Process Will Definitely Increase Your Long Term Visibility! (And Your First Time Customer Base For Literally Pennies On The Dollar!)
Follow this incredibly simple- marketing train of thought. Since you already know from first hand practical experience. Just “how” outrageously expensive, traditional half or full page ad campaigns are.
When you but ads in the most popular women-s magazines are, correct? And you’ve even bought 5,000 -10,000 subscriber base lists to some of the most popular women-s magazines.
And mailed them outrageously expensive, dismally performing direct snail mail campaigns, right? Now you’re at least open to exploring some non traditional lead generation and non traditional brand awareness strategies or tactics.
So initially you proactively go looking for local vendors. Preferably women entrepreneurs. Who sell things like exotic hand made jewelry, do it yourself pottery classes. They do tattoos or they do psychic readings etc.
You or your top sales reps approach these women. And after becoming a higher end customer. You or your major competitors spring the so called “Magic” question on them. Huh? You ask, “Is it okay to periodically refer you new business or new customers?”
Always Be Looking For Opportunities To Strategically Build Potentially Long Lasting Partnerships!
And a staggering 95-98% of the time. Provided there’s already some type of pre established ongoing relationship. You or your major competitors will receive an emphatic yes to your initial front end question.
And the second you do. Your automatic follow up question is. “And by the same token. As long as it doesn’t take away from or interfere in any way with anything you currently have going on. Or will have going on in the not so distant future. Are you okay with periodically returning the favor?”
Again as long as you got an emphatic yes on the initial front end. A staggering 95-98% of the time. You’ll also get an emphatic yes on your potential gateway springboard follow up question too.
You Or Your Major Competitors Definitely Don’t Have To Constantly Invest A Ton Of Money In Order To Build And Sustain An Incredibly Viable Brand!
Case in point. You or your major competitors could offer to:
A.) Pay the part of or the entire cost to rent their booths on a daily or weekly basis. Provided they generate either X number of semi qualified leads or actual paying customers per day or week or month etc.
B.) You’ll simply pay them X per lead. And the moment they generate X number of paying customers. They automatically get paid X plus per lead or actual paying customer.
C.) Or “if” it makes economic sense to do so. You’ll simply create an upsell lower end product for them to offer (sell) to their customers who spend at least X.
And their JV (Joint Venture) revenue share arrangement is they receive 60% after your hard costs are paid for. And you net the remaining 40 or X% after your actual hard costs are recouped. And of course you or your major competitors net 100% of all the future back sales, testimonials, referrals and positive word of mouth and mouse buzz.
Generated as a dire result of your awesome products or services. Coming up very shortly in part two. You or your major competitors will “discover” how to inexpensively put your brand positioning strategy on marketing steroids. So please stay tuned.
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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Extremely important note: And if by chance, you happen to know any of the lesser known podcasters,(or radio show host)
who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly to me or vice versa! Thanks!
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on marketing your small business or service. I Recently appeared on.)
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