Why Successful Brands Invest Heavily In Ethically Bribing Their Best Customers! Part Two
Have you had this thought lately? What are the successful brands both inside and outside of your particular niche consistently doing. Which you and your major competitors clearly are not.
Because as you can strategically move your business more to resemble theirs. The more long term success you will have. And be able to relatively inexpensively create.
Of course if they have, (and some clearly do!) have extremely deep corporate pockets. Yo and I won’t necessarily be trying to emulate what they’re doing strictly from a financial standpoint. Instead.
You emulate, (as best you can!) their top flight, proven customer service strategies and tactics. Without the need for extremely deep corporate pockets. And you strategically use the ethical bribes within your current budget.
And this along with your current and future marketing creativity equals some brand new, previously untapped marketing or promotional opportunities. Entrepreneur can you live with that?
Why Not At Least Inexpensively Test Some Marketing Strategies For Small Business Growth?
Quickly picking up where part one left off. here’s a local woman temporarily stuck in her car on her way to her monthly hair (or nail)dressing appointment. And while she’s temporarily stuck in traffic for at least 15 minutes give or take. A local vendor has run at least three one minute ads on her favorite local radio station.
And when she and several other local women who happen to be listening to the exact same station at that particular moment. Once they all arrive at their ultimate destinations. Sadly “guess” what” all of these local women have in common? Huh? Not a one of them are busily commenting on any of the radio ads they were briefly exposed to while in the cars. Say what?
Think about. And get those vendors are constantly spending a ton of money trying to attract brand new first time customers. Are they not? So the money is still gone. And each lead (initial first time customer) costs them or their major competitors a ton of money.
On the other hand. As previously mentioned in part one. Your single location, non franchised retail jewelry store decided to take a different marketing approach. With regards to your current and future lead generation strategies and tactics.
Since your single outlet is currently located in a popular mini strip mall. And all of the businesses or services currently located in it have extremely loyal customer bases And you know your ideal customer currently has a total lifetime customer value metric of somewhere between $200 – $11,000 dollars.
Give or take over the next five to seven year period. And going forward. There’s simply no way you’re gonna keep wasting a bare bones minimum of $25,000 dollars a month. On those outrageously expensive, dismally performing local billboard ad campaigns.
With Just A Little Bit Of Marketing Creativity! (You’re Only A Few Proven Strategies Away From Some Major Marketing Success!)
Case in point. Every female owner of a business or service currently located within the mini strip mall. And all of their current and future female employees. For an extremely limited time.
The female owners who drag a friend with to your store, within a 72 hour opportunity window. As long as they’re also one of your opt in email subscribers. They get to purchase an extremely pair of eye catching diamond studded earrings which typically retail for at least $650 dollars a pair. Say what?
And their female employees, (provided!) they too meet the aforementioned pre requirements. They drag a friend whose at least 18. Before the 72 hour opportunity window closes. And they get to purchase an extremely eye catching pair of diamond studded earrings which usually retail for $450 dollars a pair.
But for an extremely limited time they only pay $200 dollars a pair. Huh? Both if either of them. For whatever reasons decides to come alone. They only save ten or X% off the current retail price.
Once You Make Positive Word Of Mouth And Mouse Your Marketing Currency Of Choice! (You Or Your Major Competitors Have Just Potentially Opened The Flood Gates To Some Major Long Term Marketing Success!)
And likewise for the male business or service owners currently located in the mini strip mall. (The ones you or your major competitors) currently have established relationship with.
The male owners, (for the same 72 hour opportunity window.) They drag a friend with them to your store whose not already an existing customer. And is at least 18. The owner gets to purchase a really cool Men-s Rolex watch which typically retails for at least $2,500 dollars. But they they only pay $1,250 dollars. Say what?
And all of their current or future male employees. Provided they too meet the previously mentioned pre conditions. They get to purchase an extremely eye catching gold chain which usually retails for $1,100 or X number of dollars. For extremely limited time they only pay $550. (Plus any and all applicable taxes and fees.)
Entrepreneur if you or your major competitors stopped right there. Over time you will have created the beginning of an extremely lucrative positive word of mouth and mouse marketing tsunami. Agreed? No doubt. But let’s take things just a few steps further. And “see” what might potentially happen in major way going forward. Are you up for that? great. Me too.
Maybe It’s A Darn Good Thing the Vast Majority Of Your Major Competitors Only See The Trees! (But Not The Previously Untapped Forest Marketing Possibilities!)
Entrepreneur for just a moment think about both the short and long term positive word of mouth mouse marketing/promotional opportunities staring you or your major competitors in the face. Huh?
Every local individual previously mentioned. They have at least a few local relatives, correct? They have current, past and future neighbors, right? They current, past and future co-workers or current, past and future employees. Right?
They have in-laws. Ex in laws they’re still in contact with. they have besties they’re constantly in contact with. And a certain percentage of those previously mentioned, Will definitely wanna know “how” they too can purchase some extremely eye catching bling at a very nice discount. Right?
Plus receive some other perks along the way. Say what? As they constantly go about their daily lives. Other locals are constantly coming in contact with them are they not? For sure. So now you or your major competitors are steadily building a local army of extremely enthusiastic goodwill ambassadors for literally pennies on the dollar. Correct? Bingo.
And you or your major competitors are also systematically building an incredibly responsive opt in email subscriber base. For literally pennies on the dollar.
And the best part is. You haven’t even scratched the proverbial marketing surface of possibilities. Don’t you agree? Are you definitely starting to see and appreciate ‘why” the really successful brands both inside and outside of your particular niche invest heavily ethically bribing their very best customers? And “why” you or your major competitors definitely should too? So get to it already.
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