This Is How To Take Your Customer Loyalty Marketing Strategies To The Very Next Level Or Two! Part Two
So who doesn’t want to “discover” how to take your business or service to the very next level or two? Especially if you or your major competitors can systematically do so for literally pennies on the dollar. Right?
You start proactively embracing just a few of these customer loyalty marketing strategies and tactics. And with some inexpensive A/B split testing tracking and ongoing tweaking.
You or your major competitors will “discover” how to systematically scale (grow) your business or service for literally pennies on the dollar. Plus not only will these proven marketing strategies and tactics help you or your major competitors inexpensively acquire 1st tome customers for literally pennies on the dollar.
But you’ll also systematically generate extremely high quality referrals for a fraction of the usual upfront out of pocket cost. Who can say no to that?
Are You Finally Starting To Appreciate Why Customer Retention Is Cheaper Than Customer Acquisition?
Quickly picking up where part one left off. As you vividly recall. You or your major competitors are throwing another one of your incredibly popular, one or two day “Blowout” sales. Everything must go events.
And while the general public is definitely free to shop at your store(s) during one of these events. Only your current opt in email subscribers will benefit from some massive word of mouth and mouse savings.
So as you recall. You or your major competitors systematically send at least 3-5 previously unscheduled “broadcast” email messages to your opt in list of 4,789 subscribers.
And since the event actually starts Friday at 7 am. And just as you or your major competitors anticipated. You have about 15 locals already camped out in the parking lot.
And they actually started arriving about 4 am. Say what? Part two will reveal “how” or you major competitors can and definitely should leverage these local goodwill ambassadors loyalty.
Both Your Ideal Prospects And Customers Have Tons Of On And Offline Influence! (So Don’t Be Shy About Systematically Tapping Into It)
First. The other freebie incentive ethical bribe, they will give directly to any women who are camped out early. They will receive an extremely time sensitive gift certificate, to the women-s facial deluxe treatment center.
Located within the same mini strip mall as their retail appliance. And basically the ladies have two choices.
1.) First choice: The ladies can come alone and save just 10% off the current retail price of X at the time the extremely time sensitive gift certificate is redeemed. (And typically it’s a $47 dollar value.)
2.) Second choice: Or they can drag a female friend with them whose at least 18. And they both get their treatments for free. Say what? Because the women-s facial deluxe treatment has already run their ideal customers total lifetime customer value metrics.
And they’re banking on one or both women investing (spending!) anywhere from $49- $450 dollars on all or some of the treatment centers most popular and expensive services.
So they’re more than happy to offer a free initial front end lead magnet offer to their ideal prospects. In order to net the majority of their long term gross profits on the back end of their sales funnel.
The Marketing Or Promotional Door To Previously Untapped Marketing Opportunities Is Literally Wide Open!
And for the local men who are parked out early. You or your major competitors are totally going to surprise them with at least three totally unexpected ethical bribes. Which total X.
This way even before they physically get back to both their personal and professional inner circles. They’ll start texting and phoning and hopefully doing some Facebook lives as well.
1.) First: Unexpected ethical bribe # one: First the guys just like the ladies. They too will receive an extremely time sensitive gift certificate “bounce back” offer. Basically as long they return to you or your major competitors store within the next 72 or X number of hours or less.
They automatically save 10% up to $100 dollars or less. If they come alone. However, simply for dragging a friend with them whose at least 18. And they do so before the expiration date. They automatically save up to 40% off up to $1,500 dollars. Say what?
So you know at least some of them will definitely be dragging a friend or two with. Correct? For sure.
2.) Second: Unexpected ethical bribe # two: Next, they will all receive an extremely time sensitive gift certificate valued at $7 dollars to an extremely popular, Mom & pop non franchised pizzeria.
And the $7 dollar gift certificate can only be applied to any large pizza order of their choice. In reality behind the scenes. Since even a large cheese pizza with no toppings only cost the pizzeria owner(s) about $2 dollars to make. They’re not risking a lot . Because you or your major competitors are actually footing the bill.
3.) Three: Unexpected ethical bribe # three: And lastly every guy who returns to your store with a friend whose at least 18 before the expiration date. They automatically get to reach into your grab bag. And at least one of them will win a thousand dollar shopping spree credit. Say what?
And by extension their guest. Provided they join your opt in email list before they leave your store. They automatically save 30% their purchases up to $500 or X amount of dollars.
And the rest of the guys who qualify to reach in your grab bag. They automatically get a extremely time sensitive gift certificate to save 30% off up to $750 dollars.
And their guest get the savings previously mentioned. Provided they join your list before their leave your store. And remember by contrast. At least some of your major competitors are spending (more like wasting!) a staggering $25,000 dollars a month.
On those outrageously expensive, dismally performing local billboard ad campaigns. Your non traditional lead generation, positive viral word of mouth and mouse campaign.
Should definitely outperform those lame billboard ads. Don’t you agree? No doubt. So going forward. Are you starting to better appreciate “how” these rather simple- low cost- customer loyalty marketing strategies and tactics. Can and definitely will take your business or service to the very next level or two? Say yes.
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
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