How And Why You Definitely Should Take Your Brand Building Process! (To The Very Next Level Or Two!)
Let’s face the brutally hard cold facts already. Some companies and extremely influential individuals, (for the most part) have the brand building process down to a tee. Do they not? Absolutely. Meaning their brand identity and money making brand equity is so high. (And influential.)
They can market or monetize practically any given situation. And systematically turn it into a long term profit center of some kind. Have you noticed this as well? Other the other hand. There are certainly some proven, (albeit) non traditional marketing/promotional strategies and tactics.
Those of us with less commercial brand equity can and certainly should start. If nothing else. Systematically start A/B split testing. In order to “discover” what if anything actually works. And to “what” degree it does or doesn’t.
And simply eliminate the expense increasing strategies and tactics asap. And pretty much double down on what’s currently paying the bills and then some. Going forward. Does this sound like a plan you or your major competitors definitely should embrace or not?
You Probably Don’t Need A Fancy Business Growth Consultant! (Once You Understand And Start Implementing Some Proven Marketing Basics!)
Case in point. Let’s say you’re the senior marketing and PR (Public Relations) manager for an incredibly popular. Local exotic beverage distributor. And even though you currently specialize in exposing both the general public and local corporations to some extremely great tasting gourmet coffee.
You also constantly get rave reviews, both on and off of social media about your great tasting exotic lemonades, cocoas, ice tea and your mid to higher end great tasting champagnes as well.
However, this year one of your stated goals. Is to increase the demand and sales for some of your extremely great tasting after dinner wines. And because you basically have three tiers of pricing. This being your lower entry, mid and extremely high level prices.
And they are $189, $350 and $650 per bottle respectively. (And of course none of those current retail prices actually represent your actual hard costs.)
So one of the market tested strategies you or your major competitors plan on at least strategically A/B split testing is the following.
Stop Under Utilizing The Various Promotional Opportunities To Systematically Generate A Ton Of New Business And Money Making Buzz! (For Literally Pennies On The Dollar!)
Say for example. Find a reputable , upscale local women-s clothing and boutique store. And arrange to start sponsoring mini fashion shows. Huh? Either within the store to start. If they have enough room to accommodate such an event. Perhaps once every quarter (90 days) or so.
If need be. Since your ideal long term repeat customer currently has a total lifetime customer value of somewhere between $79- $3,000 dollars. Give o take over the next five to seven year period.
And your ideal corporate customer has a total lifetime customer vale metric of somewhere between $350- $7,000 dollars. Within the same five to seven year period.
If need be it definitely makes sense for you or your major competitors to invest the $400 – $700 dollars to rent a hotel room once every quarter. (And you can probably successfully negotiate getting better pricing for pre paying for the room in advance. Once or if you establish you’ll be routinely holding these fashion show events.
But even if it’s sort of hit and miss. Here’s your marketing/promotional reasoning.
It’s Definitely Not A Question Of Whether Opportunity Will Knock! (When It Does It’s Up To You To Be Ready To Answer!)
1.) First: Periodically holding a fashion show courtesy of a popular upscale, local women-s clothing boutique and accessories store. Is a great way to relatively inexpensively generate.
Some laser targeted PR exposure. Initially for some of you or your major competitors great tasting gourmet coffee and cocoa. Agreed?
2.) Second: You can systematically leverage these local women attendees professional and personal inner circles for literally pennies on the dollar. Because you know at least some of them will be constantly posting pictures and doing Facebook live-s during the actual event. Correct?
And so will the stores owners, managers or top female sales associates. Look at all of this potential massive marketing/promotional exposure.
3.) Three: It’s an incredibly simple way for you or your major competitors to build a laser targeted opt in email list of loyal subscribers. Some of whom over time. Will definitely evolve into long term goodwill ambassadors for you or your major competitors.
Whom you or your major competitors can and should consistently monetize in different ways. But initially you’ll be on site for this live fashion show events. Serving free cups of some of your great tasting gourmet coffees or cocoas. Their choice.
And in order to help the women-s clothing store owner(s) out even further. Every attendee who spends at least X amount. They automatically get to save 50% off their 1st purchase of one of your extremely popular after dinner wines. Say what?
As Or Once You Start To Create Some Potentially Bank Account Filling Word Of Mouth And Mouse Buzz! (Now You Or Your Major Competitors Are Definitely Working Smarter Not Just Harder!)
Plus on the store owner(s) traditionally slowest days of the week. You or one of your top sales managers will be in their store.
Serving either some of your extremely great tasting coffee, cocoa, ice tea or exotic lemonade. Just depending on which particular season you’re in. Plus both owner(s), their current and future employees.
Will automatically be grandfathered in. So they save 25% off everything beverage you sell. Both now and in the future. Say what? All they have to do is bring their two sided laminated, “Lifetime Savings VIP” discount card.
But as an extra special incentive. Every time they drag a friend with them to your gourmet coffee shop. Whose at least 18. They automatically get to purchase one beverage of any kind. And save 50 or X% off the current retail price. (Absolutely no minimum purchase necessary.)
And as long as the guest joins your opt in email list before they leave the store. They get to purchase any one beverage they want and save 50% off. So you know the text messages and constant bragging both on and off of social media will definitely be on full tilt. Correct? You’d better hurry up and know it.
Going forward. What exactly is your plan(s) for strategically taking your brand building process to the very next level or two?
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