Still Confused About How To Take Your Brand Development Strategy To The Very Next Level Or Two!
Obviously it’s no secret some companies have incredibly large advertising or promotional budgets. Right? Even though this may be the case. (At least for now.) You definitely don’t need to rely on those outrageously expensive, dismally performing, traditional advertising or promotional campaigns. If you really don’t want to. Say what?
Believe it or not. You or your major competitors can rather inexpensively develop and nurture a proven brand development strategy. And for literally pennies on the dollar. Consistently generate at least 50-75% more potentially profitable.
Positive word of mouth and mouse buzz. Than one of your major competitors can with a monthly -traditional advertising budget- which is easily 30- 50 times larger. Huh?
Sounds over the top. But thank goodness it’s not. As you’re about to discover.
This Is How You Or Your Major Competitors Make Consistently Building Brand Awareness Extremely Profitable!
So even though your single location, independently owned retail appliance center. Has definitely wasted your share of ad budgets. On those outrageously expensive, dismally performing, local billboard ad campaigns.
You’ve finally seen the marketing/promotional light. And going forward, you will at least be strategically A/B split testing. More than your fair share of non traditional lead generation strategies and tactics.
And because your ideal customer, currently has a total lifetime customer value metric of somewhere between $375 – $11,000 dollars. Give or take over the next five to seven year period.
You can definitely afford to both flexible and creative with your various lead generation strategies and tactics. Agreed? Watch “how” you or your major competitors can literally test a mere two percent of your typical, $25,000 dollars a month local billboard ad campaign.
And literally blow their typical results away.
You Start Ethically Bribing Your Ideal Prospects And Customers! (And watch Your Bottom Line Skyrocket!
To really set the marketing/promotional stage. So you can really compare and contrast these two particular approaches. Let’s say one of your major retail appliance store competitors.
Recently paid for a local billboard add campaign. And it’s located just two blocks from where one of your top female sales managers gets her hair done. So typically the locals wiz by it normally doing at least 30-40 miles per hour. Right? And they are definitely not paying much attention to it. Right? You decide to initially A/B split test a mere two percent of the $25,000 dollar promotional budget.
Which would have usually gone to a similar costing billboard campaign. Which means you’re about to “discover” how much effective your $500 dollar can be. Versus wasting another $25,000 dollars a month. On a dismally performing billboard ad campaign.
Basically you have your female manager find out from both the hair and nail salon owner(s.) Typically what are their two slowest days of the week. Just depending on which particular season it is.
And strictly for hypothetical marketing illustration purposes only. Let’s say both establishments agree. Wednesdays & Thursday could definitely use a boost.
The More Your Marketing And Promotional Efforts Cater To Your Ideal Prospects And Customers! (The More Successful You And Your Major Competitors Will Be!)
So picture this potentially profitable scenario constantly unfolding. Your female sales rep purposes sets an appointment for Wednesday morning around eleven.
This way she can be there as the other customers gradually stroll. And with the owner(s) permission. She offers every customer currently in the shop. Either no strings (whatsoever attached!) extremely time sensitive, $5 dollars off any large cheese only pizza.
From the non franchised, single location, Mom & pop pizzeria located just two suites down in the exact same mini mall. As both the hair salon and your retail appliance center is currently located. Say what? Imagine these X number of local ladies complete surprise and delight.
You know a certain percentage of them will immediately start texting their closest siblings, in laws, neighbors and co- workers. Just to name a few, correct? And you know they’ll definitely constantly bragging all over social media as well. Correct? Absolutely. But that’s not all. Huh?
Start Giving Your Ideal Prospects And Customers Reasons To Brag! (And They definitely Won’t Disappoint You!)
Here’s the next part of your long term marketing strategy. Just depending on “how” local women they passed out some of those $5 or X dollar off, extremely time sensitive discount coupons to.
They also let the ladies know. If they prefer. They can drag a friend with them to your retail appliance store, whose at least 18. Within the next 72 or X amount of hours. (Test using an incredibly short time frame for maximum profit generating potential.)\
They automatically get an extremely time sensitive $15 dollar gift certificate to the pizzeria. Say what? Plus simply for dragging a friend with to your store. Whose at least 18. Before the expiration date on your gift certificate expires.
And for joining your opt in email list. The all the ladies to do so. They also get to save 40% off up to $1,500 or X amount of dollars. Say what? Plus, the first 15 customers of the hair salon to do so.
They also get a $25 dollar gift certificate to a popular local grocery store chain. Which approach do you think will consistently generate the most, positive word of mouth and mouse bang for your marketing/promotional buck? Bingo.
Are You Finally Ready To Take Your Marketing Or Promotional Efforts To The Very Next Level Or Two?
Coming up very shortly in part two. You or your major competitors will “discover” the remaining parts of this incredibly simple, non techie marketing/promotional strategy. Okay?
But going forward. Hopefully you are starting to have a much better appreciation for “how to” take your brand development strategy to the very next level or two. Agreed?
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
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