So What Is Brand Building Anyway?
Ever wonder so what is brand building anyway? And ‘what” the heck does it have to do with your business or service. after all, the mega fortune 500 types of businesses do the brand building stuff, right?
Sure. But the type of brand/reputation building you’re aspiring to. Has very little to do with how large your actual advertising, promotional or strategic marketing budget is or isn’t. Say what? That’s correct. Instead the real long term key to steadily building your brand/reputation.
Is how you or your major competitors go about growing your on and offline positive word of mouth and mouse buzz. And constantly compelling a certain percentage of your ideal customers or clients to yap it up about your business, products or services.
This way isn’t not about your traditional advertising or promotional campaigns being successful. Your positive, viral word of mouth or mouse buzz will expose you or your major competitors to more than enough new potential first time and long term repeat customers.
So the scaling (growing process) begins to happen organically. And that’s definitely what you want, right? Me too…
Watch How These Incredibly Simple Methods Of Retention Steadily Add To You Or Your Major Competitors Bottom Line!
Case in point. Let’s say your single location, non franchised retail appliance center delivers an order to local business located inside a commercial building which goes 15 stories high. And on average has about ten suites per floor.
Since you’re incredibly marketing and promotional savvy. You (unlike!) the vast majority of your major local competitors recognize what a potential untapped goldmine this particular situation is. Say what?
Think about the previously untapped marketing/promotional opportunities for just a moment. The owner(s) of the particular business or service yo or your major competitors are delivering to.
They probably have at least a few full and part time employees, correct? They probably do business with at least a few local vendors, suppliers and possibly have either an accountant or CFP (Certified Financial Planner) right? They may also have either a spouse or live in significant other. Agreed?
And of course depending on how long they’ve been in that particular commercial space. Both they and their current and future employees, probably know others.
Not only in the same commercial building. Bu within a ten block radius as well. Are you starting to at least semi connect the marketing/promotional dots here entrepreneur?
Ever Notice How Most Effective Marketing Ideas For Small Business Owners Or Service Providers Grow From The Strategic A/B Split Testing Phase!
And yours will be no different. This being the case. Going forward entrepreneur. Here’s how you or your major competitors start systematically leveraging these all too common, previously untapped goldmine marketing opportunities.
1.) First: As soon as your delivery crew chief finalizes all of the necessary paper work. Your delivery crew chief asks “how” many of the business owners or service providers current employees. Full or part time. Do they think would also like to say up to 40 or X% off their very next or first purchase. Up to $1,500 or X amount of dollars. Huh?
All they need do is join your VIP opt in email or text message list. Plus drag a friend with them to your store whose at least 18. Before the ten day window, handwritten expiration date of your two sided gift certificate expires.
2.) Second: You ask the owner (s) “how” many other business owners or service providers do they know in the entire building. Who they think would also be sincerely interested in saving anywhere from 10 – 40% up to $1,500 dollars.
And they give them additional extremely time sensitive gift certificates to pass out asap.
3.) Third: They ask how many of their current vendors or suppliers would they like to pass out you or your major competitors extremely time sensitive gift certificates to.
Are You Starting To Appreciate How Potentially Valuable Your Current And Future Suppliers Or Vendors Can Be Or Quickly Become?
Plus you instruct them to have the suppliers or vendors boss to call you or one or your top store managers directly. In order to arrange for as many of their current and future employees, suppliers and vendors to get as many time sensitive gift certificates to pass out.
Remember, the vast majority of your local major competitors, use the outrageously expensive, dismally performing traditional advertising methods. And their cost per lead (CPL) is extremely high. This market tested approach. Basically accomplishes two major marketing goals in one scoop. 1.) First: They consistently and inexpensively generate first time customers. For literally pennies on the dollar.
2.) Two: You generate a percentage of long term repeat customers. Abd some positive, viral word of mouth and mouse buzz too. Hopefully you’re no longer asking the burning question. So wha is brand building anyway? And ‘how’ can you possibly benefit from it going forward.
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
As always if you got any value out of this post, please share this on your favorite social media sites or tweet this. Thanks!
And if you’re currently registered on Linkedin or twitter, and you’re serious about about doing some type of power networking. Let’s get connected asap!
Extremely important note: And if by chance, you happen to know any of the lesser known podcasters,(or radio show host)
who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa! Thanks!
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on
marketing your small business or service. I Recently appeared on.)
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your gross profits by
as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.) It’s a $97 dollar value and it’s free! Please note some links on this page are affiliate (income producing) links.
