So Why Do You Keep Ignoring These Proven Marketing Methods For Small Business Success?

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So Why Do You Keep Ignoring These Proven Marketing Methods For Small Business Success?

Ever wonder why so many aspiring entrepreneurs initially waste so much money on outrageously expensive traditional advertising or promotional methods?

Thank goodness it usually doesn’t take very long before they quickly see the light and start proactively looking for some extremely viable marketing or promotional alternatives. Especially since there are more than enough options to at least inexpensively A/B split test some proven marketing methods for small business success.

Your advertising budget size doesn’t and definitely shouldn’t automatically be the deciding factor. Of whether or not one particular approach or another should automatically be the way to go. As you or your major competitors are about to discover….

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Case in point. Notice the commercial building image featured in this particular post? Let’s both your single location, non franchised retail furniture store and the super successful husband and wife owners of it. Are both members in good standing in the local chamber of commerce.

And just for hypothetical marketing illustration purposes only.

Let’s say this particular building goes 17 stories (floors) high and at least 10 suites per floor. Which means currently there are at least 170 local business or service providers located in this one commercial building alone.

And this one particular local power couple currently owns two others. (And strictly for the sake of numerical simplicity. Th other two currently have a total of 170 businesses in each of them as well. Oh how convenient, right?)

In any event. There is a grand total of 510 local businesses currently leasing commercial space from them, right? ( 170 x 3 = 510.) And let’s further state on average, each business o service has about 12 employees each.

So a grand total of 6.120 locals currently occupy these commercial units.

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So you let the owners of the building know. Starting on a specific date and for the next 14 days thereof only. (Not the next 14 business days.) But for the next 14 or X number of days only. Your single location, non franchised retail furniture concern is holding it’s quarterly, closed to the general public, “closeout sales” event.

Typically you also sell at below traditional bargain basement prices. Slightly used, (translated) repossessed furniture. Items which are no older than 90 days tops. Say what?

And since by law these repossessed items can’t be sold for their current retail rates. Your company sells them at cost or just above costs. And strategy uses this proven pricing method as an extremely profitable, positive viral word of mouse and mouse marketing tool.

Because like clock work a certain percentage of the recipients always take to social media. Constantly posting a combination of pictures and videos. And bragging to any and every one who’ll listen.

So let’s say the commercial building owners send a text (which in reality) your marketing has written. So you know certain parts of it is market tested. Right?

And all 510 or X number of business owners and services providers receive it. And they in turn forward it to their employees or associates. To begin with anyway. So all 6,120 or X number of locals get this extremely time sensitive text message alert.

And let’s say 77% of them or an impressive 4,712 rush to you or your major competitors showroom to take advantage of your extremely time sensitive, private sales event.

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Plus the series of three text messages also make them aware. Every person who drags a friend with them whose at least 18. Before the 14 day private sale event ends.

They automatically save up to 50 or X% off any purchases up to $2,000 dollars. And just for joining either your opt in email or text message list. They also get to buy any one additional item of their choice. Up to $1,000 dollars and only pay your actual hard cost. Huh?

This way you know they’ll be text and calling whomever, before they even leave your store. Correct? Plus as long as their quests join your opt in email or text message list before they leave the store. They too get to save up to 40% off any one item of their choice. Up to $750 dollars.

Otherwise if for whatever reasons, they decide not to join you or your major competitors opt in email or text message list.

They only save 10% off up to $300 dollars. Their choice should be a no brainer, correct? Now let’s focus on your gross front end sales profits only. So a grand total of 4,712 locals on average spent $550 dollars each.

Which equates to you or your major competitors initial gross front end profits of? (Are you sitting down? ) A staggering $2,591,600 big ones. Say what? And this doesn’t even take into consideration, what X number of guests actually spend as well. Huh?

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And you haven’t even started your real, long term back end marketing/promotional process. Say what? Because now you or your major competitors are about to put this particular promotional strategy on marketing steroids.

You’ll discover the initial front end part here. And the remainder coming up very shortly in part two. Okay? Basically you will offer the husband and wife commercial building owners. Twenty thousand or X number of dollars in recently repossessed furniture.

Which they only pay your actual hard cost for. Say what? And now going forward. Each time they entertain guests. Those guests will be exposed to you or your major competitors awesome furniture and state of the art fixtures.

So you know they’ll also be constantly bragging both on and off of social media 24/7. Wouldn’t you? Me too. But there’s even more coming up very shortly in part two.

For now are you finally starting to get a better appreciation of “why” you or your major competitors have to stop ignoring these proven marketing methods for small business success. Good answer.

P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!

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Extremely important note: And if by chance, you happen to know any of the lesser known podcasters,(or radio show host)
who also target small business owners, service providers or aspiring startups entrepreneurs etc.

And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa! Thanks!

(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on
marketing your small business or service. I Recently appeared on.)

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