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Customer acquisition and retention

Consistently Do This If Long Term Customer Acquisition And Retention Is Your Ultimate Goal!

Who can’t use more first time customers or patients? Especially if you or your major competitors can consistently generate them for literally pennies on the dollar. Keep in mind. Practically any profit seeking entrepreneur can initially start out writing rather big checks. Right?

The real trick is discovering how quickly and efficiently you or your main competitors can consistently implement some proven customer acquisition and retention strategies and tactics.

Because if you or your major competitors lower your initial front end customer acquisition costs. Now you can creatively use your savings to ethically bribe your current future and in some cases your in active customers.

To refer you new business as often as possible. And since it takes a whole lot less money to retain your customers. As opposed to constantly spending retail rates of 500% or more.

In order to create or generate them. A lot is riding, especially long term on how you or your major competitors systematically go about consistently generating first time and long term repeat customers. Would you not agree?

Measuring Brand Awareness Is A Whole Lot Easier When You Already Have Proven Marketing Strategies And Tactics In Place!

Case in point. Without a doubt some of the local delivery drivers, for some of your top non directly competing vendors and suppliers. Due to the prolonged healthcare crisis driven economy. Sadly some of these drives- unfortunately- have seen their hours decreased.

In some cases quite dramatically. They’ve literally gone from full time to part time. Or worst yet their job was eliminated altogether. So needless to say, at least some of them are currently looking for some type of employment.

And they’re definitely open to consistently earning some type of side income. Which doesn’t mean they have to work a second part time job. Or try and start an on or offline business of some kind.

The service you or your major competitors want these delivery drivers to provide to the commercial customers or services providers on their routes is.

You’ll initially provide them with at least 100 or X number of your best market tested, extremely time sensitive gift certificates to initially pass out as “thank you” for your business gifts.

And the business owner(s) and service providers. For an extremely limited time. They can come to you or your major competitors store. And if they come alone they only save 10% off their purchases up to 300 or X number of  dollars. However, simply for dragging a friend with them whose at least 18.

Before the handwritten expiration date expires. They can save up to 40% off their total purchases. Up to $1,000 dollars. And just for joining and remaining an opt in email or text message subscriber. The amount automatically increases to $1,500 dollars. Say what?

Never Wait For An Opportunity Create An Opportunity!

Here’s where and how it potentially gets interesting very interesting. Once the owner or service provider takes advantage of you or your major competitors extremely generous offer.

When they come in to redeem their gift certificate. You will gladly provide them with enough extremely time sensitive gift certificates to pass out to their current employees.

And depending on how many female employees they currently have. Whether they’re currently employed full or part time. The ladies will receive a sealed envelop, with words “You definitely deserve this!” Written on the outside of the envelop in big bold letters.

So you know these completely stunned female employees won’t waste any time ripping these envelops open, right? And constantly posting (more like constantly bragging!) both on and off of social media.

And what they find inside the envelop makes them smile from ear to ear. They will have a ten day window to drag a friend with, whose at least 18. In order to get a a free women’s deluxe facial treatment.

Which typically retails for $47 or X amount of dollars. Otherwise if (for whatever reasons) they decide to come alone. They only save 10% off  the current retail price at the time of redemption. So rest assured a certain percentage of these

These Non Traditional Promotional Ideas For Small Business Growth Is Simply A Must!

So think about the viral, positive word of mouth and mouse buzz, this one incredibly simple marketing strategy will have. Both now and going forward. But here’s where and how the delivery driver potentially makes out as well.

Every female customer who spends at least $500 dollars or more. They’ll also receive a totally unexpected bonus worth a bare bones minimum of at least $225 dollars.

One of your top local JV (Joint Venture) partners, is a popular retail jewelry store owner. And they’re more than happy to allow you to provide them with first time customers.

Who typically save $225 dollars off the cost of some extremely eye catching diamond studded earrings. Which usually retail for $450 dollars a pair. But to get this extremely time sensitive price. All they need to do is drag a friend with them to the jewelers store. Whose at least 18.Before the handwritten deadline on their on their gift certificate expires.

Otherwise they only save 10% off the current retail price at the time of the redemption. But here’s how the semi cash strapped delivery driver can potentially make out too.

Successful Brand Development Is A Proven Step By Step Process!

For every extremely time sensitive gift certificate these business owner(s) and service providers pass out to their staff. And they get redeemed. Initially the driver will earn $25 dollars each. And the moment 50 gift certificates gets redeemed.

As long as the driver remains an active opt in email or text message subscriber. The moment they generate 50 or X number of paying customers. Going forward they now earn $75 dollars per customer. Say what?

Which means say they pass out 130 time sensitive gift certificates. And 38% of them convert into paying customers. The delivery driver just earned and additional $3,900 dollars. Minus the taxes and fees. Because they will fill out the proper tax forms.

So they don’t end up owing a ton of taxes at the end of the year. (138 x .38% = 52 x $75 dollars per customer = $3,900 dollars.)  And as soon as the delivery driver generates their first 100 or X number of customers. They automatically get an upgrade to $100 dollars per customer they generate. Say what?’

As long as they remain an active opt in email or text message subscriber. Otherwise if they unsubscribe. Then they automatically drop back down to $25 dollars per customer.

So they should be proactively passing out you or your major competitors extremely time sensitive gift certificates as often as possible. Don’t you agree? Is definitely starting to make sense why, if long term customer acquisition and retention is your ultimate goal. Then you gotta start marketing and promoting more like what you just previously read. Don’t you agree?

      Situtional marketing, a proven winner, waiting to happen!

P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!

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One Response to Consistently Do This If Long Term Customer Acquisition And Retention Is Your Ultimate Goal!
  1. Hi Mark,

    I love the idea of never waiting for opportunities to create opportunities. We live in abundance; either we create opportunities by picking these ideas from the ethers, or we do not create the opportunities. Always on us. Always our choice.

    Ryan
    Ryan K Biddulph recently posted…How to Learn Blogging the Right Way: 3 Simple MethodsMy Profile


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