How And Why These Not So Common Marketing Strategies Consistently Generate Results!

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How And Why These Not So Common Marketing Strategies Consistently Generate Results!

By now you’ve had a chance to run your fair share of paid advertising or paid promotional campaigns. Correct? And you just like your major competitors realize more than ever. The moment you or they stop paying for your ads. What happens to your campaign? Huh?

It stops being run, correct? And whatever “if” any forward momentum you had. Pretty much stops. And you or your major competitors get to start all over. Sounds like fun, right? On the other hand.

You can and should at least inexpensively A/B split test some of these not so common marketing strategies and tactics. Because when implemented effectively. They tend to provide long term residual word of mouth and mouse value and benefits.

Which move your brand forward in ways traditional advertising and or traditional promotions simply cannot. No matter how much of your earned money you waste on it.

Give your bank account and marketing or promotional budget a real chance at succeeding. Especially long term. By inexpensively A/B split testing and implementing these not so common marketing strategies and tactics as often as possible. You or your major competitors can and definitely will start consistently experiencing some bankable results.

This Is What Makes Customer Attraction And Retention All But Assured!

In past and in future posts. You will read about either a single location, non franchised local gourmet coffee shop. Or one or more of their top JV (Joint Venture) or cross promotion partner(s.) They will be providing Xtra large “Big Gulp” plastic cups.

Normally a single cup of this extremely great tasting gourmet coffee or cocoa would retail for $5.29 – $5.79 dollars per cup. However, once a first time customer pays retail price at the gourmet coffee shop. They’re given the Xtra large “Big Gulp” plastic cup. And going forward every time they bring it back. They only pay $.99 cents. Say what?

So imagine a local non franchised, single location retail appliance center. Leveraging this proven marketing concept. In order to help the local company who makes or distributes these “Big Gulp” plastic cups. Huh?

Meaning: Because the retail appliance knows their ideal customer has a total lifetime customer value metric of somewhere between $250- $11,000 dollars. Give or take over the next five to seven year period.

So there’s plenty of gross front end profit margin. In order for either your retail appliance center or one of your major competitors to at least inexpensively A/B split test the following marketing/promotional strategies and tactics.

This Is The Potential Long Term Benefits Of  Successfully Implementing A Lower Customer Retention Cost Reducing Strategy!

So you or one of your major competitors approach one of your areas top plastic cup distributors or district manufacturers. And here’s what you initially propose. You’d like them to start offering your local gourmet coffee shop JV partners great tasting gourmet coffee to their. Take your pick.

1.) Their best local business customers. 2.) Their best local non directly competing vendors and suppliers. And on vendor or customer appreciation days. The retail appliance center will gladly purchase at least 3-7 twenty pound bags of great tasting gourmet coffee to serve to the plastic cup distributors professional inner circle. Say what?

And each individual customer who comes to these type of events. They’re given one of these free Xtra large “Big gulp” plastic gups. And they get to sample as much free gourmet coffee or cocoa.

If these events take place during the brutally cold winter months. And the attendees will have their choice to be served great tasting ice tea, lemonade or great tasting gourmet coffee or cocoa.

And remember. The main reason ‘why” you or your major competitors are so eager to:

 A.) Periodically co-sponsor these meet and greet type of local events. B.) Help their local gourmet coffee shop JV or cross promotional partner(s) inexpensively promote their products or services.

This Is How You Or Your Major Competitors Dramatically Improve And Benefit From An Effective Customer Retention Process!

Because remember. At the end of the day. The single location gourmet coffee shop. They’re systematically being exposed to first time customers basically for nothing. Say what?

And rest assured if 1,500- 2,000 locals are exposed to one or more of their extremely great tasting beverages via these meet & greet type of periodic events. And they’re given a free Xtra large “Big Gulp” plastic cup.

Now instead of paying the usual retail price of somewhere between $5.29- $5.79 per cup. From now on they only pay $.99 cents per cup. so you know they’ll be more than happy to help spread the word high and low. Both on and off of social media. Correct?

And the other reason “why” you or your major competitors are so eager to pay for all of these Xtra large “big gulp” plastics is. Because as you recall from other blogs about similar strategies. Your market tested lead capture page web address will be on the cups. Say what? Bingo.

Otherwise this single location, non franchised gourmet coffee shop can foot the bill for the X number of Xtra large “Big Gulp” cups themselves. And more than likely. They simply cannot currently afford to do so. Without borrowing money. Right?

These Are The Types Of Exposure Marketing Strategies Which Gradually Increase You Or Your Major Competitors Bank Accounts!

So when these first time and now long term repeat customers take their cups to work or wherever. And more and more locals see your retail appliances centers lead capture page address. And they go to your lead capture and join your list in order to enter your monthly free drawing.

For their chance to win a state of the art, (albeit!) discontinued or “closeout” sale deluxe home entertainment system. Which even though it typically retails for $5,000 dollars. (Your actual hard costs are half or even less.)

So while you or your major competitors are inexpensively building your opt in email or text message subscriber base. Your gourmet coffee shop JV partner is systematically creating long term repeat customers with virtually no upfront initial out of pocket costs.

And the local plastic “Big Gulp” cup distributor inexpensively builds long term goodwill from their customers, non directly competing local vendors and suppliers. Can you say win/win?

This is “how” these not so common marketing strategies and tactics consistently generate some major profits. Are you okay with this? Great. Me too.

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