Wanna Know How To Take The Benefits Of Customer Retention To The Very Next Level Or Two?
It’s definitely no secret, right? one of the simplest and most profitable ways to scale your business or service. On or offline. You gotta start leveraging, (as often as possible!) the long term residual benefits of customer retention. And yes for the record.
It’s definitely much easier said than done. Because of all the accumulated back end residual benefits. Like “what’ you so skeptically ask? For one thing. As or every time you or your major competitors acquire or generate a first time customer.
It’s easily up to 500% cheaper to periodically generate referrals from your satisfied customers or clients. As opposed to wasting a ton of money constantly trying convert complete strangers into a first time paying customer client.
For a second think about “how” many calls your average telemarketer has to make. In order to generate an appointment or sale. Versus your paying customers eagerly referring their friends, family members, current and future co-workers.
Or their current and future neighbors etc. One approach cost you or your major competitors a ton of money. While the other market tested approach lowers your upfront out of pocket costs.
And gradually improves your bottom line. Which approach do you prefer?
Are You Finally Ready To Implement A Proven Brand Awareness Strategy?
Since you’ve definitely got a pretty good marketing mind, correct? You should definitely appreciate these next two potential marketing strategies and tactics. Let’s say you run a very successful exotic beverage distributorship. And extremely great tasting coffees, cocoas, lemonades and ice teas are among your primary specialties.
And unlike the vast majority of your local major competitors. You’re no longer interested in wasting your extremely hard earned money on those outrageously expensive, dismally performing ads.
Instead you prefer to at least inexpensively test some non traditional lead generation strategies and tactics. Which will hopefully lead to some potentially profitable word of mouth and mouse buzz. For literally pennies on the dollar.
Which is “why” you or your major competitors initially leverage the other businesses or services located in the same mini strip mall as you. Huh?
Think about the potential on and off social media buzz. You or your major competitors can and definitely should create. Simply by offering to serve some of your extremely great tasting gourmet coffee to small tax service providers daily walkin customers during tax season.
And of course you provide each customer with a free Xtra large “Big Gulp” plastic cup. This way going forward.
Each time they come to you or your major competitors gourmet coffee shop. Now instead of paying $5.79 per “Big Gulp” cup of coffee like some of the general public does.
What You Really Need Right About Now Is A Proven Brand Awareness Marketing Strategy!
Instead from now on they only pay $.99 cents. Say what? Plus as long as the tax service provider agrees to periodically personally introduce you other local business owners and service providers.
You will gladly provide the tax service provider with free twenty pound bags of gourmet coffee during the brutally cold winter months.
And free 48 case cans of great tasting ice tea during the brutally hot summer months. But going forward. Look at all of the possible word of mouth or mouse extensions for you or your major competitors to easily leverage.
First.) The tax service provider and any and all current or future staff members(s) probably has both direct and indirect access to their current and future neighbors. Right?
Second.) And they may also have a spouse or live insignificant other who has both direct and indirect access to current and future co-workers. Or current and future employees. (If they too run any type of local offline business or service.)
Plus they can and will inform their closest friends and immediate family members. Right?
Third.) And this is potentially a mega game changer. Each business that you or your major competitors start serving your great tasting gourmet coffee to. And providing each recipient with your free Xtra large plastic “big Gulp” cups to.
So they’ll start frequenting you or your major competitors store more often. You will encourage (or if need be!) ethically bribe them to start offering some extremely time sensitive gift certificates to your shop. So their vendors (and equally important!) their vendors current and future employees get exposed to your beverages.
A Realistic Brand Building Plan Is Definitely More Than Enough To Start!
One of the next proven marketing steps for you or your major competitors to at least inexpensively test is this. You make darn sure every current, past and future local charity you’ve ever donated, either you or your staffs time or money to. Or both.
You make them aware you or you or your major competitors will gladly serve, (more like inexpensively expose!) their current, past and future potential donors to some of your great tasting coffee, tea, cocoa or lemonade.
Plus make them aware. They can strategically giveaway some of your best market tested, extremely time sensitive gift certificates to their mid level and top donors.
You talk about major exposure for literally pennies on the dollar. These donors will enthusiastically help spread the word both on and off of social media. Don’t you agree? Absolutely.
And you can rest assured. Some f the charities, current, future and past donors probably either own outright or manage a local small business or service. And would be more than thrilled.
If you or your major competitors start periodically serving their extremely loyal customer base. On their two traditionally slowest days of the year. Some of your great tasting coffee. Wouldn’t you agree?
This is the mini course of “how” you or you major competitors, inexpensively take the many benefits of customer retention to the very next level or two. Any questions.
A Market Tested Brand Building Plan Can And Definitely Will Help Move Your Business Or Service To Next Level Or Two!
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
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