This Is Why You Should Definitely Make Measuring Brand Awareness A Top Priority! Part Two
So hopefully after initially reading and re-reading part one of this ongoing series. You or your major competitors definitely better appreciate. both how any why proactively building and measuring brand awareness using non traditional methods.
Not only makes sense. But it’s a potentially profitable way to constantly generate first time customers. A certain percentage of whom will definitely go on to become long term repeat customers. For literally pennies on the dollar.
And while your major competitors waste a fortune on outrageously expensive, dismally performing, traditional advertising or promotional campaigns. You can and definitely should inexpensively go in the opposite direction.
Especially since these market tested, non traditional lead generation strategies and tactics. Can and definitely will give you or your major competitors a decided edge.
Are You Finally Ready To Discover How Your Customized Branding Process Can Take Your Business Or Service To The Very Next Level Or Two?
Good. Just quickly recapping the main points from part one. You or you major competitor(s) are exotic beverage distributors. And you have enthusiastically formed relationships with some major commercial building managers or owners in your local area.
And you’ll gladly provide their new commercial tenant business owner(s) with a free twenty or X pound bag of some of your best tasting gourmet coffee. As a free “Welcome” to the building gift.
And even though the building manager(s) are the ones delivering your free gifts to X% of their new commercial tenants. The business owner(s) and service providers themselves.
Along with their periodically changing staff. They know and appreciate whose actually behind the gesture. And they’ll be more than happy to help spread the word both on and off of social media.
And the better tasting you or your major competitors gourmet coffee is. The more often they’ll definitely help spread the word. Thereby systematically helping you build your brand for literally pennies on the dollar. Which is why measuring brand awareness can or should become one of your main marketing priorities. Don’t you agree?
This Is Why You Definitely Should Embrace And Implement A Simple Yet Effective Client Retention Plan!
Case in point. Let’s say. Again strictly for hypothetical marketing illustration purposes only. This particular commercial building. Which is at least twenty stories high and has at least twenty suites per floor.
And there are currently twenty five maintenance workers assigned t0 this particular building. Twenty of them are full time with decent benefits and perks. And the remaining five are part time with decent benefits.
Those twenty full timers. Have extremely close relatives, extremely close friends, current and ex in laws etc. Both current and ex neighbors. Right? They also personally know or are related to some of the current or future vendors who visit the building at least once a day or once a week.
Look at all of these constant potential word of mouth and mouse conversations. Which will definitely take place. This definitely being the case.
Here’s “what” you or your major competitors are eager to do for the maintenance workers of this or any other commercial building. You not only provide the maintenance department with their own free twenty or X pound bag of your extremely great tasting gourmet coffee.
So they can constantly brag to whomever.
Thank Goodness You Definitely Don’t Have To Be A Marketing Guru In Order To Create Your Own Opportunity!
You or your major competitors will also supply all of the current and future maintenance workers with free Xtra large “Big Gulp” plastic cups.
But this time. Instead of them being the standard white. They’ll be another color. Like blue or red. Huh? This way every time the maintenance workers bring them to your gourmet coffee store.
They only pay $.99 cents for each Xtra large coffee, cocoa, ice tea or cup of lemonade they purchase. Instead of the normal retail price of $5.79 per cup. Say what?
Think about the type of annual income the twenty main full time maintenance workers earn. And therefore the typical annual income both their professional and personal inner circles consistently earn.
And by extension “how” many of them also love great tasting gourmet coffee and other extremely great tasting exotic beverages. So you know at least some of their personal inner circle will definitely wanna know “how” or who they need to talk to asap. In order to get some kind of hookup too. Correct? Bingo.
Where or how else will you or your major competitors go about building and systematically measuring brand awareness for literally pennies o the dollar?
Hopefully You Now Agree Creating A Personal Identity Is Definitely Worth All The Effort!
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
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