Do you have or plan on having direct access or indirect access anytime soon. To any type of VC (Venture Capitalist?) What a coincidence. Me either? Well can you go online or apply at your nearest business friendly local bank or local credit union for a bridge or regular business loan? Preferably with favorable interest rates and terms.
If not you like countless of other profit seeking entrepreneurs are definitely in the same boat. However, don’t you dare think for a moment. Just because you may not have direct or indirect access to the traditional ways of raising investment capital.
Or a traditional bank loan might be too expensive and have too much red tape (regulations) for your particular taste. Cheer up. Say what? Because right about now is probably the perfect time for you or your major competitors to start systematically implementing some sort of potentially bank account filling boot strap marketing methods. Like you’re about to discover. So please stay tuned….
So You’re Definitely Wondering What Does Bootstrapping In Business Mean? (Correct?)
Great question. Basically the type of boot strap marketing strategies and tactics being strongly suggested here. These potentially bank account filling strategies and tactics are definitely non traditional. And they have a tendency to provide incredibly long reaching, positive residual affects.
For either you or your main competitors. And in many cases, (certainly not all!) these rarely used marketing or promotional strategies or tactics. Can and will be the difference between outrageously expensive, dismally performing traditional ads.
Or dramatically lowering upfront out of pocket cost. And tons of long term back end gross profits. Say for example. Your extremely popular, single location retail appliance store.
Forms the following, mutually beneficial strategic alliance with at least a few local, non franchised, independently owned retail furniture concerns. Basically any time a local customer purchases a coffee table worth at least $75 dollars or more.
The furniture owner(s) have arranged for the buyers to get an extremely time sensitive gift certificate from your retail appliance store. (Why coffee tables specifically you ask?) Great question. And you’ll know the full answer in just a bit. So please stay tuned and be patient.
And remember. Residential customers definitely aren’t the only ones who purchase coffee tables, right? Especially higher end coffee tables. Rather large commercial accounts purchase them for both their offices and homes too. Agreed? Absolutely.
And who knows maybe their spouse or live in significant other consistently earns high six or seven figures a year. Which means they probably routinely socialize with other local men and women who consistently earn the same amounts of money as well. Right?
Are You Starting To See How Some Proven Power Networking Can Often Be Or Quickly Become Far More Advantageous Especially Over The Long Term! ) As Opposed To Simply Trying To Raise Or Borrow Large Sums Of Investment Capital!)
In case it’s not crystal clear just yet. What you or your major competitors are initially after. Is an incredibly powerful, wave of positive word of mouth and mouse buzz. Both on and off of social media.
And you definitely want local influential and affluent men and women constantly singing your praises. Because they or their business or their current and future vendors and their current and future employees are all current customers of yours. Sounds good does it not?
But how are you or your major competitors suppose to systematically go about making this happen? Especially if you don’t have direct access to a ton of traditional investment funds?
For one thing. When these local residential or corporate potential first time customers initially bring in their extremely time sensitive gift certificate. In order to redeem in.
Your business will quickly separate the two categories. Huh? Meaning. You’ll either place them in the residential or corporate categories. Here’s why.
If they rent or lease an apartment/condo or own or rent their home . Or are in the process of buying their first or, having their new or dream home built etc. Here’s the A/B split test offer you’ll initially make.
You Or Your Major Competitors Get Creative With Your Various Types Of Ethical Bribes! (And Watch Your Long Term Profits Soar!)
1.) First time residential customers can: They can either opt to save right then and there, 10 ( or some rather low percentage savings) off their very first or next purchase. And go about their business.
Or they can decide to join your opt in email or text message list.
And they are then given the option to return within the next ten or X number of days or less. (Not the next ten business days or less.) And simply for dragging a friend with them whose at least 18. Before the handwritten date on their extremely time sensitive gift certificate (or discount coupon) expires.
And simply for doing so. Not only do they automatically save 40 or X% off their next purchase. Up to $1,500 or X amount of dollars.
But if they love extremely great tasting gourmet coffee. Because remember, the rather expensive coffee table is one of the main pieces of furniture they purchased from the retail furniture store. Remember?
And guess what? They will also be able to buy their initial twenty lb. (pound) bag of some extremely great tasting gourmet coffee. Basically one a month for the next six months. From you or your major competitors, local gourmet coffee/beverage distributorship JV (Joint Venture) partner. At their actual hard cost. Say what?
Look Around And Let Your Creative Marketing Eye Start To See And Appreciate All Of The Previously Untapped Marketing Possibilities!
Before going any further. Hopefully your creative marketing/promotional eyes have been opened incredibly wide. Correct? And for just a moment. Think about the long term, previously untapped marketing possibilities. (And believe it or not there’s literally a ton of them. Just waiting to be discovered and utilized. By you or your major competitors.)
You know both these residential and commercial customers will constantly be bragging to both their closest friends and closest relatives and in laws. Right? And their current and future corporate neighbors. Their current and future corporate vendors. Both on and off of social media. Right?
Now both groups have a really nice gift to give to their relatives or personal neighbors right? Profit seeking entrepreneur are you starting to smell at least some of the long term, previously untapped marketing possibilities? Say yes. Great.
Because coming up very shortly in part two. You’re about to discover how to consistently hit it out of the park. Utilizing some proven boot strap marketing strategies or tactics.
Just Initially Put Your Proven Boot Strap Marketing Strategies Or Tactics In Place! (And Watch Your Bottom Line Steadily Start To Increase!)
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
As always if you got any value out of this post, please share this on your favorite social media sites or tweet this. Thanks!
And if you’re currently registered on Linkedin or twitter, and you’re serious about about doing some type of power networking. Let’s get connected asap!
Extremely important note: And if by chance, you happen to know any of the lesser known podcasters,(or radio show host)
who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa! Thanks!
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on
marketing your small business or service. I Recently appeared on.)
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your gross profits by
as much as 25% in the next 90 days or less.
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I appreciate your blog.This is the first time i am visiting to your post.really it’s so intersresting to read.Please keep up writing. Thanx for sharing.
Thank you Kamani.
These extremely practical, lost cost marketing
strategies and tactics will definitely help you
or some of your top JV (Joint Venture) partners
get to the very next level or two.
Without paying a fortune in the process! Thanks so
much for stopping by and sharing your thoughts!
Happy to peruse your article. This article is exceptionally useful. Also, I wish everybody will be profited by your blog. Much obliged to you.
Thanks for your very positive feedback Jeffery.
Your incredibly kind words are greatly appreciated.
And hopefully you and some of your top JV or cross promotional
partners are able to apply at least some of these proven
marketing strategies and tactics right now.