Who else is ready to discover five mega proven marketing secrets!
(That Will Increase Your Email Open Rates By At Least 25% Or More!)
Have you ever noticed how whenever you hear (or read) the phrase “marketing secrets”, it conjures up (like it or not) certain images in your head? It’s true, however, that may or may not be the most significant point here.
Case in point: if you receive (either) a robo call phone call, email and or direct piece of snail mail from any (on or) offline marketer/company that you respect and (more importantly) trust.
Then by all means, it’s A okay for them to share five (or X) number of little known marketing secrets with you.
It Ultimately Depends On Who’s Sharing The So Called Marketing Secrets!
(Don’t You Agree?)
For sure. Consider this, you’re just about to sit down to dinner when out the blue (meaning) it’s totally unexpected. There’s a knock at your door.
And the person on the other side is:
A.) A complete stranger trying to solicit you… And.
B.) They’re trying to get you to basically commit to investing at least $300 dollars in some product or service, that you not only never heard of, but the mysterious sales rep (claims) they not only need a decision right then and there!
But to really top things off, they also claim, they can only accept cash! Yeah right!
Of course this highly exaggerated example is completely over the top. but here’s the real point.
My friend (would you) not agree, that’s it’s practically impossible to sell anything to complete stranger! Especially (online) when they’ve had virtually no time to get to know and trust you first.
If You’re Going To Share Proven Marketing Secrets With Your Target Audience…. (Make Sure Your Using The Value Building Approach!)
Which brings us full circle regarding reaching out to your target market, using low cost high powered email marketing, and or direct snail mail.
As in the offline world, since the first (and possibly) the last thing your online subscriber may see is your all important “subject line.”
It’s critical that you don’t unintentionally sabotage your marketing efforts, by creating really hyped up “subject lines” that cause your subscribers to (either) immediately dismiss message as pure bull.
Or worst yet, cause them to immediately unsubscribe from your list.
Especially since you already know that your online “subject line” (just like) your opening offline main power headline, will ultimately decide at least 80% (or more) of the overall effectiveness of your message.
Because if it doesn’t immediately grab and hold their attention, or worst yet, it causes them to just delete it. Either way, you lose!
So with that said, let’s quickly focus on:
Five Simple Email Marketing Secrets That Will Make You At Least 25% More Successful!
1.) Rule # one: Whenever you can, personalize your emails!
Because it’s simply undeniable fact; (on or offline), when and wherever you can naturally use your prospects first name in your postcard, on or offline sales letter, autoresponder message “subject line’ and or your phone conversation and or live in person sales presentation etc.
You can increase your overall long term chances for success by at least 300%! This strategy invites trust and familiarity.
2.) Another extremely effective strategy to use is to create urgency in (both) your offline sales letters and your online email “subject lines.”
For ex: your subject line could say, Dave, Hurry, there are only three days left! Or Maryann, Only three copies left!
3.) It really helps any time you can pique your reader/subscribers natural curiosity. For ex: your “subject line” could say: Diane! Does your credit card company guarantee this?
4.) Another biggie is to avoid (at all cost) certain negative trigger keywords or phrases.
Basically for two reasons;
A.) You don’t want the recipients spam filters to block your current and future messages!
B.) And you don’t want to turn your subscriber off, before you’ve had adequate time to build your case! So avoid common negative trigger word phrases such as: financial freedom, earn $, or earn extra cash or save big money etc.
5.) And finally…. As often as you can, whenever your about to compose an email “subject line, or write an offline sales letter etc.
Try to answer three simple (yet) extremely critical questions:
A.) Why should your extremely busy subscriber open your email, as opposed to all the other ones constantly flooding their inbox?
B.) The answer to this question is crucial. “What’s in it for me?”
C.) “Who cares?”
By in large entrepreneur, you consistently apply these five incredibly simple email marketing secrets to your current online marketing efforts.
And watch your email open rates improve by at least 25%, in the next 60 days or less.
As always, if you got any value out of this post, please Digg or tweet this. Thanks!
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