This Is How And Why Some Type Of Strategic Email Marketing Definitely Makes Sense!
How many times have you seen these generic references, with regards to strategic email marketing campaigns? You know. It goes something like the following. The average, (whatever that means.)
But the average marketer, (supposedly) on or offline. Whose savvy enough to be consistently utilizing some type of email marketing strategies or tactics. They average somewhere around a $38-$44 dollar return. Say what? For every dollar they invest.
(News flash:Entrepreneur if you can consistently average anywhere from $38- $44 dollars, for every dollar you invest in X. The long term compound effects of consistently doing so. Will make you or someone incredibly wealthy. Extremely fast. Don’t you agree?
Does this mean all the sources touted these type of not exactly typical returns. Are totally full of it? Of course not. But rest assured. (Without a doubt.)
The companies or expert individual marketers. Who are openly sharing anywhere near those types of non typical returns. Have been at it for quite a while.
And taking more than their fair share of marketing/promotional lumps. Swallowed their marketing/promotional pride many times. And now as a direct result of learning the ropes. They consistently earn well above average returns on their opt in email or text message marketing campaigns. But honestly. Can the same be said for a gloried beginner?
Hopefully You’re Not Still Asking Why Do I Need Email Marketing? (Are You?)
Let’s hope not. But before attempting to answer that all too common burning question. Asked by far too many aspiring entrepreneurs. Sadly, especially offline small business owners or offline service providers.
Who for some odd reason(s), still think some form of strategic email marketing is only for online businesses. When nothing could be further from the truth.
But before debunking that particular myth. Please seriously consider the following economic train of thought. Quickly getting back to all too common theme of. Email marketers can typically expect (on average), a typical (ROI) Return On Investment of anywhere from $38- $44 dollars for every initial front end dollar invested on a proven opt in email marketing campaign.
Let me ask you a serious question. If someone you totally respected. Told you they had a consistent way of earning a 300% return on their money. Would you?
A.) Think they were totally full of it?
B.) Think they were missing a few French fries from their “Happy meal!”
C.) Or just plain ole not being truthful!
So think about this. They’re suggesting for every dollar you and I invest in their, (supposedly) proven marketing tool and process. On average, three dollars will come out on the other side. That would be a 300% return on investment dollars would it not?
You Definitely Don’t Need Over The Top Guru Like Results In Order To Start Consistently Providing Value To Your Target Audience!
So what’s the typical (ROI), if you and I or your major competitors invest one dollar on the initial front end. And anywhere from $38-$44 dollars consistently turn up on the other end. Right?
How many gloried beginners in anything. Do you currently know of. Who are consistently producing returns anywhere near that? Bingo. Plus consider the following, potential long term marketing/financial strategy.
Were anywhere near those types of consistent returns being generated by glorified beginners or intermediates alike. If you or I knew with reasonable certainty. You could invest a dollar.
And return somewhere close to 300%. Why not go ahead and consistently max out your credit card(s.) Even if the lenders were charging a whopping 30% interest. Say what?
After all. Even if your email marketing efforts, only consistently returned 93%. You deduct your cost to borrow funds at 30% from your 93% expected returns./ And according to the math. You’re still well ahead. Are you not? Absolutely. (93- 30= an outrageously impressive 63%.)
Hopefully This Answers The Question Is Email Marketing Still Effective?
Remember. It’s only the top one or two percent among us. Who are consistently generating anywhere near returns on investment dollars of $38-$44 dollars. For every dollar invested.
But getting back this extremely eye opening example. Let’s say you and I consistently generated anywhere from 25- 60% returns, on every dollar invested in some type of strategic email marketing campaigns.
Do you think other far less successful marketers, both on and offline. Would be willing to invest in your:
A.) Online course(s), detailing how they could consistently accomplish similar results? For sure.
B.) Invest in your high end, paid one one consulting or mentoring packages. To learn the proven in’s and outs of strategic email marketing campaigns.
C.) Invest in your high level Mastermind groups.
Again. These all too common marketing possibilities are or will quickly become long term marketing/promotional possibilities for you. Without you and I or your major competitors, consistently producing results anywhere near the previously mentioned (ROI’s.) The point being.
Especially if you’re just starting out. Don’t get too caught up in trying to consistently generate those types of outrageously high rates of returns. When you’re just starting out. And still learning the ropes.
Some type of strategic email marketing strategies and tactics. Should be or quickly become a part of your long term marketing mix. Don’t you agree?
You Definitely Don’t Need Outrageously High Rates Of Returns! (In Order For Your Email Marketing Campaigns To Be Or Ultimately Become Successful!)
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
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