How Gradually Building Authority Is Definitely A Proven Marketing Strategy!
So here it is. Have you also noticed how potentially profitable it can be or become, when you strategically use building authority over time in your particular niche? In order to start systematically generating more and more positive word of mouth and mouse buzz.
Let’s face it already. It’s one thing for you and I, and your major competitors to constantly toot our own proverbial horn, is it not?
But good or bad. Right or wrong. When enough people of influence inside your particular niche or industry start singing your praises high and low.
Others will definitely start to take notice. Don’t you agree? Absolutely. So why not be or quickly become a little more proactive on the initial front end of your sales funnel. So you can benefit long term. On the extremely profitable back end of your sales funnel pipeline. Make sense?
So How Can You Or Your Major Competitors At Least Start Gradually Building Authority In Your Particular Niche For Literally Pennies On The Dollar?
Great question. And while obviously no one expected a potentially deadly virus to come along and practically turn the finances of their business or service upside down. Practically overnight, correct?
Even so.One of the totally unexpected ways, this healthcare driven, redesigned economy has unintentionally helped increase sales, is through the use of virtual weekly sales parties or get together-s.Say what? Case in point. One of the ways your single location retail jewelry store can systematically create some much needed authority in your particular marketplace.
Is by allowing 5-10 of your top customers per week.(In other words.) You offer the top 5-10 local women customers.Who spend the most amount of money in any given week.
Ethically bribe them. By suggesting they invite a combination of 10-15 co-workers, neighbors, BFF’s (Best Friends For Life), siblings, Moms, aunts or former co-workers or employees etc. To attend a virtual sales party. (VSP.)
This way by inviting 15-20 with two-three days notice of the actual live virtual event. About 40-60% of them will actually show up.
And since it’s held online via zooms paid version. You or one of your top sales reps or top sales managers hosts these online sales party events. And basically you constantly test this 60- 90 minute presentation.
But ultimately here’s the way it pans out. You basically show case anywhere from 10-20 pieces of really good looking bling.
So Are You Steadily Wondering How Do I Become An Authority Of My Niche?
If so it’s definitely a great and extremely relative question. And of course the real answers has many potential viable marketing/promotional options. For you or your major competitors to at least inexpensively A/B split test.
Say for example. Have you or do you plan on proactively participating in any upcoming, local virtual (online) get together s? Because (especially) right now.
This is a great, extremely low cost way to consistently get in a highly targeted, (albeit) relatively small local audience of potential customers. And by initially proactively and consistently participating in these local smaller events. Word can and gradually will spread both on and offline. For a fraction of the normal upfront out of pocket costs.
Virtual Online Jewelry Shopping Parties Are Starting To Be And Quickly Become Incredibly Convenient And Extremely Popular! (For Lots Of Obvious Reasons!)
And in full disclosure. You let all of the attendees know. The person who invited them to this particular event. (The co-host if you will.) They automatically receive a 40 or X% discount, on any one piece of jewelry up to $1,000 dollars. Say what?
However, as long as they join your opt in email or mobile marketing list, before the actual event takes place. They automatically get to save up to 50 or X% off any one piece of jewelry up to $2,000 dollars.
Plus, if they manage to get 20 or X number of people to not only show up and stick around til the end of the entire 60-90 minute presentation. The co-host automatically wins a free bracelet, which normally retails for at least $200 dollars. How cool is that?
Here’s How And Where The Strategic Use Of Ethical Bribes Can Skyrocket Your Long Term Gross Front And Back End Profits!
Here’s the other really big, potentially profitable thing you fully and eagerly disclose to all of the attendees. The co-host also receives 15% of the events gross front end sales.Say what?
Think about the long term, positive viral word of mouth and mouse factor for just a moment. Let’s say the co-host hustles and invites 17 -primarily- local women to this online event.
And 8 actually show up. And by the end of the event, a grand total of $3,150 dollars worth of jewelry gets sold. It will probably be more, if the co-host is more affluent.
But the co-host just earned. Either a 15% cash commission for the night. Paid via cashiers check or credited to their PayPal account. Or get this. If they prefer. They can receive 25% credit towards their next purchase.Huh?
So they either earned 15% of $3,150 dollars. Or $427.50 for 60-90 minutes worth of power networking. ($3,150 x .15% = 4427.50.) Or they just earned a credit of $787.50 dollars.
Which they have up to one year from the date issued to actually use. Either way the co-hosts definitely makes out. Don’t you agree? Absolutely. But for just a second. What do you think at least a few of the other attendees are most definitely thinking? Bingo. How the heck can they start hosting these virtual online jewelry or whatever parties?
Strategically Building Authority Means Systematically Making A Big Impression With The Right People!
The main reason you or your major competitors can afford to be so generous on the initial front end of your sales funnel. Is because you’ve already run your numbers. And you know the total lifetime customer value metrics of your ideal customer.
So it’s more than worth it to you. Especially over time. For these primarily local women. To immediately take to social media. And constantly texting any and everybody they know, right after the event.,
Sharing what just happened. Plus they’re all made aware. When they come to pick up their bling. As long as they have joined your opt in or mobile marketing list. And they drag a friend with them, whose at least 18. And not currently a subscriber.
They automatically get to purchase a $300 dollar bracelet at your actual hard cost of just $150 or X amount of dollars. Say what?
Are you now starting to better appreciate. How building authority in your particular niche.Over time is definitely a proven marketing or promotional strategy worth pursuing? Say yes.
You Definitely Don’t Have To Wait Until You Have This Particular Marketing Strategy Mastered! (just Get Started And Gradually And Systematically Improve It As You Go!)
P.S.Now as is customary during this part of our show.Please share your extremely valuable comments (in the comments section below)
that you can apply to your business,product or service in the next 30 days or less!
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