Do You Really Wanna Go The Potentially Expensive And Time Consuming Sales Funnel Route?
By now (hopefully) you do know and realize, practically any type of strategic marketing, promoting or even paid (on or offline) marketing you’re currently implementing. You’re definitely playing the long game, right? Or at least you should be. Good answer.
Because with your potentially expensive paid PPC (Pay Per Click) ad campaigns. You nor any of the top earning gurus or guruettes in the world. Can realistically expect to launch one campaign and hit it out of the park. It simply isn’t going to happen. Agreed?
For far too many reasons to go into here. On the other hand. When you’re initially starting from scratch. Are you willing to get bogged down into all of the gazillion details of trying to build your own profit generating sales funnel?
The traditional on or offline type. If so buckle up and get ready for a ton of sleepless nights. Hit and miss paid ad campaigns. And not consistently generating any or very little bankable results whatsoever. As you attempt to put all of the necessary marketing pieces together.
Because without a qualified and affordable coach and mentor. To initially- personally walk you through each step. You like a staggering 97% or more who initially try and go it alone. They ultimately crash and burn.
Thank goodness this definitely doesn’t have to be the case.
Go Ahead And Build Your Sales Funnel! (But It Definitely Doesn’t Have To Initially Be The Outrageously Expensive Or Time Consuming Traditional Type!)
Honestly. Are you finally ready to start systematically and consistently leveraging, other extremely talented, (non directly competing) and dedicated, highly skilled entrepreneurs current and future assets or resources? Say yes.
Me too coincidentally. Which is why I’m fully embracing and consistently implementing the podcast, (or in my specific case), the guest podcasting marketing/promotional strategy.
Because yes it?
1.) It’s incredibly convenient. Because you and I don’t need to leave your home or your traditional office, in order to appear as an expert guest on any of the podcasts. So unlike your traditional six figure plus earning professional speakers.
There are no planes to get booked on. And no cars or hotels to constantly get reservations for either.
2.) Being a featured expert podcast guest could consistently generate laser targeted, current and future traffic to wherever you’d like to send it. Without the potentially expensive costs of PPC (Pay Per Click) ad campaigns.
Which obviously do work. Provided you have both the time, patience, finance and expert coaching, guidance and one on one mentoring, you definitely need. Especially when you or your major competitors are just starting out. (And probably have no real clue whatsoever what you’re doing yet!)
By Appearing As An Expert Podcast Guest The Show Host(s) In Essence Are Endorsing You And Therefore Your Brand!
3.) You could have literally just had your state of the art WordPress blog or e-commerce site built last week. And have virtually very little or no targeted traffic being generated from the major search engines yet.
And good luck waiting on the major search engines like Google (in particular) to start sending laser targeted traffic to your site. Especially when it’s brand spanking new.
4.) Strategic guest podcasting allows you or your major competitors to systematically and strategically leverage another non directly competing vendors current and future audiences. Simply by investing 30-60 minutes of your time.
Demonstrating your expertise. But unlike a paid advertising campaign.Where the relative strangers, constantly have their emotional and resistance guards way up. (Initially anyway.)
At the end of each episode the show host(s) will usually direct their audience, to where they can drop by your? Landing page, WordPress blog or e-commerce site etc.
(And rest assured. As long as you or your major competitors have over delivered some type of real value. A certain percentage of them will definitely want to check you out further.)
So How Do You Bootstrap A Business?
First of all. You need to recognize and fully appreciate. You and I or your major competitors don’t necessarily need more upfront money in order to rapidly expand your brand. Say what? Nope.
Although you definitely need as much, laser targeted exposure for literally pennies on the dollar as you can get. Because whatever you and I think you lack. In order to get to the very next level or two. Guest what?
A non directly competing vendor somewhere. On or offline. Has direct or indirect access to more, take your pick? 1.) A larger targeted audience. 2.) Better connections or influential contacts. 3.) Better marketing or promotional ideas, strategies or tactics etc.
So don’t struggle with “what” you may or may not have personal access to. Instead focus on how you can be of service to other non directly competing vendors.And start strategically partnering and strategic resource sharing.
Do You Really Wanna Go The Potentially Expensive And Time Consuming Sales Funnel Route?
They want to know more about you, your products or services. So when your state of the art WordPress blog, website or e-commerce site address is shared. A certain percentage of the current and future audiences immediately go check you or your major competitors out.
You Could Literally Start Consistently Generating Fresh Laser Targeted Traffic To Your Brand New Sites Within A Few Days Of It Going Live!
Case in point. Whenever you and I or your major competitors appear as a guest, especially on a highly influential or incredibly popular podcast.
It absolutely doesn’t matter to the audience. When your state of the art WordPress blog or e-commerce site was actually started.Huh? Because they’re focused on the value (or lack thereof) your appearance provides. In terms of helping them solve their most pressing issues or concerns.
Take a look at the screenshot image above. It’s from my guest appearance on Jordan Laws incredibly popular “Lets Get Down To Business” podcast.
(BTW, if you’d like to watch the entire 60 minute replay and hopefully comment on it too. Just click the link just below.So you can also discover, how to consistently convert previously untapped marketing opportunities! Into some long term bankable results!)
But notice another very important distinction. All current and future eyeballs, (online traffic) is the same. Say what? Meaning, notice as of the publishing of this particular post. To date it’s generated 91 views.
And while that number in and of itself is not exactly huge. It’s the type of eyeballs which definitely count in this particular case. Huh?
The Right Set Of Eyeballs Can And Definitely Will Ultimately Lead To Even More Laser Targeted Eyeballs!
Since Jordan Law also periodically holds online webinars and offline workshops for other local law firms and related industry professionals.
Guess what? Some of those other local law firms or other related professionals, have clients who are either business owners or service providers. Do they not? Absolutely.
And those clients , (at least some of them!) Can and definitely will benefit from the information shared in this particular episode. So it’s very possible. The link to this particular episode will get shared to these aspiring entrepreneurs. Which equals free, long term viral exposure for you, me or your major competitors. Don’t you agree? Absolutely.
So you can definitely plow a ton of your financial resources, time and other extremely valuable assets. Into building a not exactly cheap, state of the art sales funnel. Or hire a not exactly cheap, (albeit) extremely qualified expert coach and mentor to either build you one. Or have it built for you.
Or you can initially start without the fancy, potentially expensive state of the art sales funnel. And steadily build from there. The choice is ultimately yours. What say you?
You Definitely Don’t Need To Be Overly Fancy When You’re Initially Just Starting Off! (But You Do Need To Initially Need To Get Started In Order To Eventually Graduate To Fancy!
P.S.Now as is customary during this part of our show.Please share your extremely valuable comments (in the comments section below)
that you can apply to your business,product or service in the next 30 days or less!
As always, if you got any value out of this post, please share this on your favorite social media sites or tweet this.Thanks!
And if you’re currently registered on Linkedin or twitter,and you’re serious about about doing some type of power networking.Let’s get connected asap!
Extremely important note:And if by chance, you happen to know any of the lesser known podcasters,who also target,small business owners,service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers.Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa!Thanks!
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on
marketing your small business or service. I Recently appeared on.)
And be sure you grab your explosive free 22 step small business marketing idea kit series,because it will help you increase your gross profits by
as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.)
It’s a $97 dollar value and it’s free!
