Let’s all face it already.You or your major competitors literally have no shortage of potential ways to proactively market, promote or advertise your extremely valuable products and services correct? For sure.
So it’s really not so much a burning question of which particular medium or paid approach to use. Right? Take your pick. Because both you or your major competitors could decide to go the potentially expensive PPC (Pay Per Click) advertising approach. Using Facebook or Instagram or Linkedin etc.
Like I said take your pick. Be here’s a rather interesting thought. Whether you decide to use paid solo ads. Which are definitely a proven effective way to: A.) Generate targeted traffic to your?
B.) Generate low end priced sales to quickly get paying customers. C.) Start building your laser targeted opt in email subscriber base. For long term future follow up purposes.
Or you can start implementing your FB PPC ad campaign. But no matter which routine you initially decide on. Here’s the $64,000 dollar burning question. What happens when you stop paying for your ads? Bingo. On the other hand.
How would you feel about at least initially testing a proven form of high impact marketing. Which only costs your time? But it’s proven to help skyrocket both your brand and potentially your long term sales as well. For literally pennies on the dollar. Sound good? Sound too good to be true? Boldly turn the page and see for yourself.
So What In The World Are You Or Your Major Competitors Possibly Going To Do In Order To Skyrocket Your Brand Without A Massive Advertising Or Promotional Campaign?
Great question. Here’s your answer. Have you ever heard of Jordan Law? Don’t feel bad. Neither had I. Before I recently appeared as a guest on their incredibly popular, and extremely informative podcast called “Let’s Get Up To Business!” (Please see the really cool screenshot image below.As if you could really miss it, right?)
(Pretty freaking cool right? For sure. (The other screenshot image below is with me chopping it up with the guest stand in host. New star associate-legal eagle Ed De Auguilera.)
Who Can Argue With Massive Free Exposure And Massive free Viral Marketing Leverage!
First of all for the record. Yours truly has no real clue about what it specifically takes to run an extremely high profile successful podcast. There’s the constant challenges of the tech side. There’s the constant marketing and promoting of the show. There’s the ongoing monetization challenges etc.
And booking guest they feel their steadily growing audience can and will receive value from. And on and on.
The flip side is. While the podcast hosts overcome these and each new challenge. You and I or your major competitors.
Only need to show up on time. And provide as much practical value as possible.(over deliver as often as possible.) To a laser targeted audience. Who volunteers to show up and stick around. And engage with you by asking their most burning questions.
Imagine Bonding With Your Audience For Literally Pennies On The Dollar!
And you or your major competitors get to bond with them on a much deeper level. Typically between 30- 60 minutes. Pure content gets delivered. Take another look just under my name. What do you see?
My blog address. Meaning. A really nice back link pointing back to my site. So even though the initial interview was streamed live on Facebook. Once it’s professionally edited.
The entire 49 plus minute recording will also be available on youtube. Which means even more laser targeted eyeballs. And of course I will share the Link to my opt in email subscribers. Add the link to the training videos tab on my blogs main menu.
Plus add the link to my Linkedin account as well. Or you can keep throwing money, which you really don’t have. Trying to lean “how to” make your potentially expensive PPC ad campaigns work. The choice is yours.
There Are Non Directly Competing Vendors All Over The Net Eagerly Looking To Showcase You And Your Companies Excellent Products And Services!
On the other hand. No matter how much these social media platforms like you or your company or service. The moment you stop paying for your ad campaigns. Guess what? They stop running them. Period.
Or worst yet. You wake up feeling great. Log into your favorite social media platform. Only to discover, (for whatever reason(s) they decide. Your account has been temporarily or permanently shut down. Ouch. In fact. In the time it takes to watch my entire 49 minute interview. Somewhere in the world. Someone-s account just got shut down for good. Say what? Nod your heads cadets. Because it’s true.
Other hand.Some of the top podcast host. Not only stream live on both FB and youtube. But once their podcast is professionally edited. In the case of Jordan Law. Take a look at the screen shot image below.
Where they gladly reveal where else each new episode gets uploaded to.Can your paid PPC or paid solo ad campaign consistently generate this type of free, viral potentially profitable marketing leverage? I didn’t think so.
Is that viral marketing leverage or what? (BTW, here’s the FB live replay link, if you’d like to watch the entire 49 plus minute presentation, on how to build your business or service for literally pennies on the dollar!)
This Is Definitely What Makes Small Business Building A Whole More Likely And Potentially Profitable!
The more and faster you can get and remain in front of your ideal target audience. The less expensive over the long run. It will be for you and I or your major competitors to remain top of mind in your ideal prospects minds.
Because remember.Not only are these guest podcast episodes or guest blog posts or radio interviews archived. But as long those specific pages or sites in general remain active. Future eyeballs eyeballs will ultimately be exposed to them as well.
And who knows. Maybe a small but significant amount of those future subscribers will want, (or equally important.) They already have formed various types of strategic alliances with other non directly competing vendors.
Who want fresh editorial perspectives to be shared in their new or already established publications. Or maybe they want you and I to be periodically featured guests on their current or future radio shows etc.
The point is for you and I to proactively participate in branding and promoting your various, problem solving products and services. Because consistently doing so. Opens the door to future marketing or promotional opportunities incredibly wide.Don’t you agree?
Grab The Wave And Start Riding It (Or watch Your Major Competitors Steam Roll You As The Ride It!)
Imagine all of those growing podcast sources constantly pointing back or directing laser targeted eyeballs to your state of the art WordPress blog or e-commerce site. And future laser targeted eyeballs constantly watching or listening to the replay.
You talk about strategically building your business. Is this a proactive marketing/promotional plan you can live with or what? Me too.
You Or Your Major competitors Can Keep Writing Checks! (Or You Can Start Leveraging Other Non Directly Competing Vendors Resources And Assets!
P.S.Now as is customary during this part of our show.Please share your extremely valuable comments (in the comments section below)
that you can apply to your business,product or service in the next 30 days or less!
As always, if you got any value out of this post, please share this on your favorite social media sites or tweet this.Thanks!
And if you’re currently registered on Linkedin or twitter,and you’re serious about about doing some type of power networking.Let’s get connected asap!
Extremely important note:And if by chance, you happen to know any of the lesser known podcasters,who also target,small business owners,service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers.Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa!Thanks!
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on
marketing your small business or service. I Recently appeared on.)
And be sure you grab your explosive free 22 step small business marketing idea kit series,because it will help you increase your gross profits by
as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.)
It’s a $97 dollar value and it’s free!