How To Get A Lot Of Referrals Without Constantly Spending A Ton Of Money!
Do you agree even on the surface. When you hear or read in 2019 alone. Companies of all shapes and sizes spent in excess of $300 billion dollars in various forms or advertising or promoting. It’s a lot of money is it not? Agreed.
But by the very same token. How would you or your major competitors feel about discovering how to get a lot of referrals for literally pennies on the dollar?
This definitely sounds like a plan does it not? Absolutely. Mind you. No one is referring to the outrageously expensive, dismally performing, traditional advertising or promotional methods. No way.Because honestly, just because the vast majority of traditional advertising rates are temporarily reduced.
Doesn’t automatically mean you or your major competitors should advertise on their platform. On the other hand. There are certain mediums which are prime for a little marketing creativity.As you’re about to discover.
So What’s Currently Preventing Your Business Or Service From Consistently Generating A Ton Of Referrals For Literally Pennies On The Dollar?
Great question. And so glad you finally asked. First of all. Let’s say you’re a retail jeweler with a single location. And there are at least three local major competitors in your immediate area.
Who have at least two locations nearby. So you can almost say with full certainty. They have extremely large traditional advertising or promotional budgets. Right? Where as your single location retail outlet may allocate at least $25,000 dollars per month for your local billboard ad campaign.
They can easily allocate at least $35,000 – $50,000 dollars per month on a similar local billboard campaign.But here’s where your marketing creativity, potentially gives you an incredible edge. (Provided you get proactive.)
Because you know two incredibly popular ladies. With an extremely popular podcast show called “Leafy Podcast”.
And simply by coincidence, it’s the very same Leafy Podcast show yours truly recently appeared on. (See the screen shot image below.)
How To Get A Lot Of Referrals Without Constantly Spending A Ton Of Money!
You’d Be Pleasantly Surprised To Discover Just How Many Profitable Non Traditional Benefits Podcasting Will Produce!
Say for example. You see the two ladies in the above screen shot image? The lady located in the top left is the podcast host, manger and senior booking agent Tammy Geerling. And located in the bottom right corner is asset protection expert Jennifer Gilgoric.
Now seriously consider this particular, non traditional marketing strategy. What if instead of throwing away another $25,000 or X amount of extremely hard earned- dollars per month. On the outrageously expensive, dismally performing local billboard ad campaign.
And remember you’ve been wasting $25,000 – or X amount of- dollars a month for the last two years (twenty four months.) (You can do the math for yourself. ($25,000 dollars per month x 24 months = ?)
Now contrast your past costs. And the overall results. To following alternative marketing strategy. Which you can and definitely should inexpensively test first.
You approach both Tammy & Jennifer with the following proposal. You will allow them to purchase one of your most popular and extremely eye catching diamond studded necklaces. Which normally retails for at least $2,500 dollars. (Which they only pay your actual hard cost.)
Plus you’ll also let them purchase an extremely beautiful pair of diamond studded earrings which typically retails for at least $450 dollars a pair. At most these two incredibly influential and highly visible ladies, will pay your actual hard cost for.
So How Do You Or Your Major Competitors Make Any Money By Selling Anything At Your Actual Hard Cost!
So why in the world, would you or your major competitors be so generous to these two extremely popular entrepreneurs? Great question. And the answers are pretty straight forward. First of all: When their latest podcast episodes go live.
They also simultaneously stream live via Facebook. Youtube and they strategically post snippets on Instagram. And if that’s not impressive enough. One of the stations they stream on in Atlanta. Get this. That particular station has a cool 500,000 thousand subscribers. Say what?
Which doesn’t hurt my long term exposure either. Don’t you agree? You got that right. And ‘how” often do you think those ladies will receive (DM) Direct Messages from their live viewers. Wanting to know where they got their outstanding looking bling? Bingo.
And not to be lost in the marketing sauce. If just two percent of 500,000 subscribers head over to you or your major competitors state of the art WordPress website or blog. That’d be a mere ten thousand unique visitors. (500,000 x .02% = 10,000 unique visitors.)
And let’s say only 30% of them become long term repeat visitors each month. (10,000 x 30% =3,000.) And three thousand unique visitors each month. This equals 36,000 unique visitors in one year. If only 10% of those 36,000 total visitors decide to join your opt in email or mobile marketing list.
Would the increased cost of having an additional 3,600 subscribers on your list be worth the additional long term, front and back end gross profits you could potentially earn? I couldn’t agree more.
Are you finally starting to appreciate how to get a lot of referrals! Without spending a lot of money. Good answer.
Can You Live With A Potential Marketing Strategy Which Literally Costs Pennies On The Dollar?
P.S.Now as is customary during this part of our show.Please share your extremely valuable comments (in the comments section below)
that you can apply to your business,product or service in the next 30 days or less!
As always, if you got any value out of this post, please share this on your favorite social media sites or tweet this.Thanks!
And if you’re currently registered on Linkedin or twitter,and you’re serious about about doing some type of power networking.Let’s get connected asap!
Extremely important note:And if by chance, you happen to know any of the lesser known podcasters,who also target,small business owners,service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers.Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa!Thanks!
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on
marketing your small business or service. I Recently appeared on.)
And be sure you grab your explosive free 22 step small business marketing idea kit series,because it will help you increase your gross profits by
as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.)
It’s a $97 dollar value and it’s free!
