Ever Wonder Why The Right Marketing Message Definitely Makes All The Difference!
Have you ever run a paid marketing campaign of any kind. Only to discover later,it’s your marketing message, which you definitely need to adjust your overall targeting strategy. I don’t know about you. But I’ve definitely been there and done that.
You waste your extremely hard earned money and some major frustration starts to boil to the surface. Sound all too frighteningly familiar? I thought so.
But rest assured, as soon as you dial your targeting in. Your customized, laser focused marketing message, will definitely start to consistently pay off.
And (believe it or not), help you or your major competitors, build some rock solid, mutually beneficial JV (Joint Venture) or cross promotional relationships. Which can and will pay some type of marketing dividends for years and years to come.
Take a closer look and see for yourself.
Who Else Wants To Discover How The Right Marketing Message Can And Definitely Will Make All The Difference!
Let’s face it. There is no shortage of ways, for you and I or your major competitors to try and get the word out. About your extremely valuable products or services, right? Indeed. You can send, text messages.
You can send both pre-written or previously unscheduled broadcast messages.Right? You can send direct snail mail post cards. Or use paid solo ads.
You can either start your own podcast or use guest podcasting or both. (Click the link, if you’d like to see the entire 33 minute video replay, of a recent “guest podcast” appearance. I recently did. Sharing some market tested, low hanging fruit marketing strategies for small business owners and service providers. Watch the first video at the top of the page.)
Anyway. You can of course create laser targeted blog or video content. You can do guest blogging. Or strategically use Google Hangouts. Or do a zoom recording and simply upload your video content youtube or vimeo etc.
And this doesn’t even adequately scratch the marketing or promotional surface does it? there’s local or national radio. Local TV or local newspaper. Private on or offline newsletters. And of course, good ole fashion, positive, viral word of mouth or mouse buzz.
Virtual (video) appearances etc. But here’s the deal. No matter what or which marketing/promotional mediums you ultimately settle on. If (for whatever reasons), your main marketing message. Meaning your targeting is slightly off the mark.
There’s a very good chance, your end results, won’t be nearly as profitable, as they can potentially be or become.
Consistently Crafting A Laser Targeted Marketing Message Is Definitely Worth The Time And Effort!
Try this potential marketing message, as an incredibly simple way, to build the positive reputation (brand) of your service. Let’s say you run single location cleaning service.
And your companies overall reputation is.Your service provides quality work, with outstanding customer service, for affordable prices. And over the years, (even though) your local competition is steadily increased.
Your initial, repeat customer base has not only remained rock solid. But over the years, your long term, repeat customer base has steadily grown. And now you’re definitely ready to take your service to the very next level or two.
And you wisely anticipate, consistently implementing this proven customer service marketing gesture, will definitely take your service to the very next level or two.
First you’ll sponsor (pay for) a free monthly drawing.Where each month, (for the next six or X number of months),the first grand prize winner(s.)Automatically wins $500 dollars or X dollars worth of cleaning credits. To be used in any way they wish. But they have to be completely used up, within one year from the day they are received. Otherwise they automatically forfeit any remaining unused balances.
So needless to say. You or your major competitors, should easily build, a very responsive and rather large opt in email or text message list, correct? Absolutely.
Any Time You Have The Opportunity To Take Your Customers Service To The very Next Level Or Two! (Take It Immediately!)
So let’s fast forward six months or so. And you or your major competitors, have officially announced your last 1st grand prize winner. And just like the preceding months.
You’ve also did your email or text message follow up(s) to all 97-99% follow up messages.Then here’s one of you or your major competitors, very next unscheduled email or text messages to your entire list of 2,579 or X number of subscribers.
Basically, you’re helping one or possibly going forward. Several of your long time customers, market/promote their house, they’re currently selling. Say what? That’s correct.
Your customer simply supplies you with an updated picture. Along with a home made video, of the entire inside of their house. And their back yard.And their complete description includes, their current asking price.
Their main cell phone number. Which either has a pre-recorded message or the seller(s) will either pick up. Or they leave instructions and they only show the property by appointment only.
Are You Starting To Truly Appreciate How Potentially Valuable You Or Your Major Competitors Customer Service Jester’s Can Be Or Quickly Become!
Your email message, subject line simply asks your subscribers, if “They’d like to earn an Xtra money?“! And in the body copy of your email or text message to them. You ask specifically, if they’d like to earn an Xtra $1,000 or X number of dollars.Say what?
So if they know anyone, who wishes to buy an X bedroom house, in X area of town. In the specified area of town. Please pass this and other related emails or text messages to the person(s) of interest.
And if they end up purchasing the property from the owners. You’ll receive $1,000 or X number of dollars, via a cashiers check. Within ten business days or less, of the closing.
Plus, every person who successfully refers a buyer to the sellers. They automatically receive an extremely time sensitive gift certificate, worth at least $50 or X number of dollars. Say what?
Go Ahead And Become Or Remain An Industry Leader With Regards To Your Companies Customer Service Skills!
Your marketing smarts tells you or your major competitors. Every local person, knows at least 25 other locals, right? So theoretically, your 2,579 subscribers. All know at least twenty five other locals.
So lets say 47% of your subscribers, open this particular email or text message. (2,579 x .40% = 1,031.) So 1,031 or X number of your subscribers, start pro-actively spreading the word.
Both on and off of social media. Potentially they may be able to inform a staggering 25,775 primarily locals. (1,031 x 25 = 35,775.) and the best part is. the seller only needs one person to say yes, correct?
Coming up shortly in part two you’ll discover at least three more potentially reasons why the right marketing message, can or will make all the difference.
Even Though Your Customer Service Skills Are Often Ignored Or neglected! (Hopefully You’re Starting To Appreciate How Potentially Helpful Or Profitable They Can Be Or Quickly Become!)
P.S.Now as is customary during this part of our show.Please share your extremely valuable comments (in the comments section below)
that you can apply to your business,product or service in the next 30 days or less!
As always, if you got any value out of this post, please share this on your favorite social media sites or tweet this.Thanks!
And if you’re currently registered on Linkedin or twitter,and you’re serious about about doing some type of power networking.Let’s get connected asap!
Extremely important note:And if by chance, you happen to know any of the lesser known podcasters,who also target,small business owners,service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers.Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa!Thanks!
(Click this link, and watch the first video at the top of the page, if you’d like to see the 33 minute replay, of a guest podcast on
marketing your small business or service. I Recently appeared on.)
And be sure you grab your explosive free 22 step small business marketing idea kit series,because it will help you increase your gross profits by
as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.)
It’s a $97 dollar value and it’s free!
