Just Because The Gurus Don’t Publicly Share These Types Of Customer Acquisition Strategies!
Doesn’t Automatically Mean You Shouldn’t Be Consistently Profiting From Using Them!
So to date, have you invested in some higher priced, one on one coaching or mentoring from a qualified source or two. If you haven’t yet. You definitely should. For one thing.
They tend to readily share, some of their most profitable, front and long term, back end customer acquisition strategies and tactics.
Here’s where your coach or mentor, can really peel a few more layers, off the onion of confusing. Say what? And the proven strategies, tactics and success principles they routinely share, with their higher end customers and long term repeat clients.
Which basically makes their more expensive advice and tutelage basically priceless. Huh? Think about it from their marketing/branding point of view for just a second. In this age of endless social media sharing. Who wants, (or more importantly!) Who can afford, to offer high end coaching and consulting.
And the word all over social media is. You don’t deliver or worst yet. You over promise, but under deliver. Ouch. Right? You get too much of this type of buzz, both on and off of social media. And your proverbial goose is definitely cooked. Don’t you agree? Absolutely.
So What Type Of Proven Customer Acquisition Strategies Are The Gurus And Guruettes Not Readily Sharing With Their Lower Tier Subscribers Or Customers?
Great question.And so glad you finally asked. For this particular, (strictly) hypothetical marketing example. For marketing illustration purposes only. Are you familiar with real estate investor/info-publisher, the legendary Dean Graziosi?
Yea, the same Dean Graziosi who routinely earns in excess of $100 millions dollars per year. That guy. Okay. Now that we’re all on the same page. Are you currently familiar with one of Dean-s tried and true.
Mega proven marketing strategies. Where he and his extremely marketing savvy team. Right after Dean publishes a book or co-authors one, with another rock star like entrepreneurial influence-r.(Think Tony Robbins.)
Dean often takes to bot the national radio airwaves. Plus the late night/early morning cable TV info-mercials airwaves as well.
And here’s one of tried and true mega proven marketing/promotional strategies. Typically Dean announces throughout both his national radio appearances and his incredibly popular 30 minute cable info-mercials.
Have You Also Noticed how The Vast Majority Of Expert Marketers (On Or Offline) Are Highly Skilled At Building Laser Targeted Lists!
For an extremely limited time. He’s giving away 100,000 or X number of physical copies of his latest hard cover book. And all you and I need to do is call this toll free number and pay the rather small shipping & handling cost of X. Sound all too familiar?
And this small upfront one time fee in reality covers the front end cost to print the book.
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First of all. Did you happen to notice how Dean strategically positions himself, to build both an opt in email or physical address database of at least 100,000 subscribers.
Of course Dean-s executive marketing team. Has already run and re-run his numbers,many times. And based on “what” his previous book launch numbers typically are.
And Dean knowing what his ideal customers total lifetime customer value metrics are. Dean knows going in. out 100,000 subscribers who initially invest anywhere from $7.99 -$9.99 to get his latest hard cover book/paid lead magnet.
On average. Anywhere from 5-15% will upsell, and purchase one of his extremely popular digital courses. Which typically retails for $1,997 dollars. However, Dean is offering it for an extremely limited time. For just $697 dollars or X..
Via a ‘OTO” (One Time Only) offer. And out of those 15,000 purchasers. On average. Anywhere from 10-30. Will further upsell, and join Deans $25K per year, “Inner Circle” Deluxe, One on One coaching packages.
And out of those 10-30. On average. About two, will further upsell to the full enchilada. And opt for his “Platinum,” Millionaire Making, $100, 000 dollar a year, advanced coaching/ mentoring program.
You can have the pleasure of tabulating, Deans incredibly lucrative back end sales funnel.
But What About The Rest Of His Non Traditional Back End Sales! (Say What?)
Great question. And so glad you finally asked. The way 90% of Deans back end sales are generated, is because one of the very last pages in Deans physical book. Deans directs the readers to another market tested page. Where they opt in, in order to be made aware of all the special unannounced bonuses worth X.
Each customer receives when they upsell to each additional level in Deans back end sales funnel. However, here’s what a staggering 90% of Deans initial 100,000 subscribers have no clue about.
Unbeknownst to them. Dean doesn’t just initially order 100,000 physical copies of his book. Say what? No way. It’s more like 130,000 initial copies.
And here’s what he and his extremely marketing savvy team routinely does with the 30,000 or X number of additional copies.
Deans team is constantly searching both on and offline. And as soon as they discover another real estate educational instructor/info-preneur. Translated: Someone who routinely creates related, but none directly competitive real estate related info products, services or courses etc.
Dean let’s them either giveaway his book as a free, (do it now!) fast action bonus worth X. Or giveaway as a free surprise bonus worth X. Right around the major holidays. including new years.
Or they can obviously giveaway. As a free bonus worth X. To any of their customers or clients. Who upsell to any of the higher priced products or services they’re marketing or promoting at the time. Including any and all of their higher tier affiliate or JV (Joint Venture) promotions they participate in.
Here’s the real marketing madness behind Dean and the other gurus or guruettes marketing madness.
Be Prepared To Continuously Share The wealth And You Won’t Suffer From Nearly As Many Cash Flow Shortages!
Case in point. Every potential prospect who comes in physical contact with Deans book. Via one of these other hand picked JV partners of Deans.And they opt into Deans list and start participating in any of Deans higher end coaching/mentoring programs.
Dean gladly revenue shares each upsell level with his JV partners. It’s 25% on level one. It’s 15% on level two. And it’s 5% on level three. And in case you forgot. Level three is Deans 100,000 dollar year “Platinum Inner Circle”advanced coaching/mentoring level.
Which means for every $100,000 dollar a year coaching client Deans best performing JV partners refer to him. They automatically earn an additional $5,000 dollar JV partner revenue share referral fee. ($100,000 x .05% = $5,000 dollars.)
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And of course each year. As an additional bonus and incentive. Dean and his team award their top producing JV affiliate partner. With a free one year membership in his $25,000 dollar level coaching program. Say what?
And the 2nd runner up. Automatically wins a free one year membership in his $10,000 dollar a year. One on one training program. Hopefully without having to go any further. You can or you’re definitely starting to appreciate.
Why even though the gurus and guruettes may not publicly share these proven customer acquisition strategies and tactics. Doesn’t automatically mean.
You and I shouldn’t be routinely profiting from implementing them. Don’t you agree?
So What’s Your Latest Excuse For Not Making It Happen?
P.S.Now as is customary during this part of our show.Please share your extremely valuable comments (in the comments section below)
that you can apply to your business,product or service in the next 30 days or less!
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And they’re pro-actively looking for potential guest speakers.Please don’t hesitate to-either- pass their name and contact information directly
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