How To Go About Building Brand Assets Which Steadily Increase Over Time!
Honestly, how did your last couple of PPC (Pay Per Click) ad campaigns turn out? Did you increase your overall CTR (Click Through Rate?) If not why not? And is your current PPC or solo ad budget, based on the long term, total lifetime customer value metrics? If not why not?
In other words, if you have no realistic idea, what your ideal customer or client is worth to your business, service or practice. How can you possibly determine, how much you can safely afford to invest, in order to generate or create a brand new, first time customer or client?
On the other hand, would or do you have a problem with consistently generating. Massive free, viral exposure, from various brand assets.
Which, (thank goodness), don’t take a ton of upfront money or time, in order to create and sustain.
And which only grow more and more valuable over time. Me either. Especially if you could consistently generate, build and nurture these various brand assets, from the comfort of your home. Say what? That’s correct. can or could you live with this sort, potentially bank account filling marketing leverage?
So What Type Of Current Or Future Brand Assets Are You Conveniently Creating From the Comfort Of Your Home?
Some of you (no doubt), recognize my Linkedin connection bud in the feature image in this blog post. Correct? If not, my bud Steven Haggerty of Founders365 fame. As his Linkedin profile header below reveals.
Steven is a brilliant and accomplished, Strategic Business coach. As well as a well respected adviser, who routinely helps entrepreneurs, in various stages of their growth, raise much needed capital.
And he also has the distinct pleasure, of interviewing and power networking, with other extremely dynamic, accomplished entrepreneurs all over the world. (Get this!) In the comfort of his home.Say what? That’s correct.
And some of them. Like yours truly. After having the honor and pleasure, of being just one of his many podcast guest. More than gladly do our fair share of pro-active promoting of his show to our audiences, vial social media as well. (For obvious reasons.)
How To Go About Building Brand Assets Which Steadily Increase Over Time!
Strategically Building Your Various Brand Assets Creates Or Generates Tons Of Potentially Profitable Marketing Leverage! (Like You Simply Can’t Believe!)
One of the really cool benefits, of meeting Steven and appearing on his awesome podcast. About twenty minutes or so. Before we actually went live. I was able to pick Steven-s brilliant marketing mind. And he freely shared tons of his both, proven business building and very impressive techie skills.
And he provided me with a highly concentrated, micro education if you will. About how the viral marketing process, of the podcasting/live streaming world works.
And at times, I got a little lost. But still in all. It was a real eye opener. Thanks bud! And for those of you, who are also interested in. Either promoting your podcast, looking for potential guest. Or as in my case. You’re pro-actively looking to be a potential guest. Steven introduced me to spotaguest.com.
And I just submitted a request to join their free site.(And waiting, to hopefully be approved.) Then we went live. And the podcast session was a total blast. I can see and readily appreciate, how and why, his show routinely attracts the caliber of guests it does.
Here’s the youtube link, if you want to see this 33 minute, (incredibly fast paced) interview, comment on it and share the entire marketing session.
(BTW, in case you’re wondering. The featured image for this particular post, is the screen shot image of our session. Which was immediately uploaded to youtube, within less than two hours after we concluded )
So How Often Do You Consistently Build Potentially Valuable Branding Assets From The Comfort Of Your Home?
Now because Steven (and his extremely marketing savvy team), are already accomplished marketers. (Especially as it relates to leveraging social media.)Any guests who appear on his show. You can definitely look forward to. A ton of extremely pro-active, free, viral marketing exposure.
Case in point. Just below, is yet another screen shot image, of another way Steven-s podcast, generates massive, free exposure for both he and his podcast guest. This one is from Spotify.com (Pretty cool, right?)
How To Go About Building Brand Assets Which Steadily Increase Over Time!
There Are Definitely Different Types And Different Stages Of Bank Account Filling Marketing Leverage!
It does mater which type, you’re currently utilizing and leveraging. just get things started, in the right direction. I recently heard a super successful real estate investor/educational entrepreneur, the brilliant Joe McCall say, “Done” is the new perfect.”
Meaning: Start focusing your energy on getting things done. Not constantly striving, for the elusive perfection illusion. For the record. Steven also share’s his podcast sessions on both Linkedin and Apple Podcast.
Is that a pretty darn good start or what? Agreed. So the $64,000 dollar question is. Whatever you’re currently doing. In order to market or promote your business or service(s.)
Can you consistently do any of it effectively, from the comfort of your home? And how effectively, can you consistently build potentially valuable brand assets. For literally pennies on the dollar. All while helping your target market. And making and establishing, some extremely valuable friendships or extremely valuable contacts along the way.
If You’re Not Afraid To Appear On Camera Or Being Recorded You Have To Start Utilizing some Form Of Podcasting!
P.S.Now as is customary during this part of our show.Please share your extremely valuable comments (in the comments section below)
that you can apply to your business,product or service in the next 30 days or less!
As always, if you got any value out of this post, please share this on your favorite social media sites or tweet this.Thanks!
And if you’re currently registered on Linkedin or twitter,and you’re serious about about doing some type of power networking.Let’s get connected asap!
Extremely important note:And if by chance, you happen to know any of the lesser known podcasters,who also target,small business owners,service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers.Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa!Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series,because it will help you increase your gross profits by
as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.)
It’s a $97 dollar value and it’s free!
