So How Can You Possibly Take A Mega Icons Brand Equity To The Very Next Level Or two?
Would it totally surprise or even shock you to discover, even Internationally known and respected, mega iconic celebrities or business tycoons etc. They too, can strategically take their already, meteoric celebrity and brand equity. To the very next level or two. Say what?
Nod your head cadets. Because it’s true. And this powerful, multi prong marketing strategy, which is truly evergreen in nature. Works, even if the iconic celeb in question,has already banked billions of dollars. Say what? That’s correct.
Because believe it or not. Even they and their expert team(s.). Can’t possibly be great at every aspect, of constantly growing and nurturing. Their multi billion dollar brand. And therefore steadily increasing, their extremely valuable, multi billion dollar brand equity.
Take a much closer look at this particular example. And see just how many powerful and potentially profitable, marketing and promotional insights, you or you major competitors can discover. Sound like a plan?
You Just Never Truly Know Where Or When A Real Opportunity To Increase An Already Mega Iconic Celebrities Brand Equity Will Appear!
Case in point. For this particular, hypothetical marketing example. Let’s use the “Oprah.” And again. This is just for marketing illustration purposes only. And “Oprah” is being used, as the extremely high profile, mega star.
Only because of her, (you guessed it!) World wide recognizable, brand equity. Bingo. Anyway. Here’s the hypothetical marketing example. Let’s say for whatever reasons. Oprah recently purchased a totally fabulous penthouse apartment.
In one of the swankest area codes, in the heart of downtown, Manhattan New York. And rumor has it. She paid a cool ten million dollars in cash. (You go girl.)
And to both celebrate and do a little business. Oprah decides to do a series on Facebook lives. Right from the living room of her new digs.And as she does each Facebook live.
You can see right over her shoulders. The layout of apartment. And her furnishings. And incredibly. Whoever did her interior design work. Truth told, they didn’t do a very good job. Because all over social media. Her viewers are commenting, up in the hundreds of thousands BTW.
How not so impressive, the overall layout of her luxury apartment is.Say what?
Would You Be Marketing Savvy Enough To Leverage A Potential Untapped Marketing Opportunity Like This?
So here’s the short of it. One of America-s, (or the world for that matter!) Top rated and most respected, interior designer agencies PR/marketing team members. Reaches out to one of Oprah-s main executive producers.
And gladly informs them. Their agency will initially re-do, any one room or one entire section, of Oprah-s new luxury digs. And if and only if, Oprah approves of the new changes.
Will they go ahead and re-do her entire apartment. Oprah readily agrees. And they immediately submit their written proposal. When after all the dust settles. They agree (in writing), to re-do her entire living and master bedroom. And get this. It will only cost Oprah an additional $78,00 dollars.
And upon hearing the price tag. Oprah-s expert marketing and PR team. Immediately counters with. What’s the agencies actual hard cost to actually complete the entire project. In the next 45 or X number of days or less.
Sometimes You Gotta Give A Little! (In Order To Eventually Gain A Lot!)
And they assure Oprah, their entire makeover process, can and definitely will be completed. Soup to nuts. Within the next 45 or X number of days or less. Or they will officially discount their price, by 10 or X% off.
In which case. Oprah-s expert marketing/PR team. Ask the following question. How would they agency, like to receive, several million dollars, going forward, in free extremely targeted publicity. Both on and off of social media? In exchange for simply doing Oprah-s project at their actual hard cost. Say what?
Here’s four incredibly simple, yet potentially profitable marketing strategies, Oprah promises to do with the interior design agency, asap.
1.) First: Oprah-s expert marketing/PR team. Will reach out to least ten of America- (and the worlds!), most popular, lifestyle type magazine editors. And give them full access, to Oprah, via exclusive interviews.
You guessed, at her new luxury penthouse apartment. Which means in the credits, you know which interior designer agency, will be getting some major, mega free publicity. Correct?
2.) Second: Oprah will again do a brand new series, of Facebook lives, from her new luxury digs.
Only this time, sh will eagerly show, before and after pictures of her old and newly revamped place. Again, which interior design agency, will be getting all of this major, free viral attention.
Are You Starting To Appreciate How Even Rock Solid Brand Equity Can Still Be Elevated To Another Level Or Two!
3.) Third: This next one, could be or quickly become, incredibly huge. Here’s how. Oprah will guarantee, to start entertaining, extremely high profile, celebrity guests. Which include, superstar, movie and TV icons. Superstar entertainers and Superstar athletes.
Major business/entrepreneurial titans and major political muscle. And she’ll wine & dine them. You guessed it. At her new digs. (BTW, just as a quick aside. Can see a really simple marketing strategy, just waiting to happen?)
4.) Fourth: Oprah will do a special 90 minute FB live presentation. Where she invites the interior designer agency owner on her show. And asks them pertinent questions. And asks they to explain to her totally fascinated audience.
It’s Definitely Within You Reach! (Provided You’re Mentally Prepared!)
How Oprah, (not only!) became one of their newest clients. But a major brand ambassador for them as well. At this point. Oprah-s expert marketing/PR team.
Asks the interior design, agency owner, which potentially profitable approach they prefer? And of course, they enthusiastically go with. Doing Oprah-s new look at their actual hard cost.
So they can strategically bank, all of the continuous back end, free viral word of mouth and mouse buzz. (Wouldn’t you?) So hopefully going forward. You can better appreciate, how even iconic, Internationally known and respected celebrities.
Which mega, multi billion dollar brand equity. Can still take these to the very next level or two. Don’t you agree?
The Really Good News It There’s Plenty Of Previously Untapped Marketing Opportunities Or Possibilities For You And I!)
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