Why Gross Profit Will Result If You Have A Realistic Marketing Plan! Part Two
Hopefully after initially reading and re-reading and at least partially implementing, (asap), as least some of “what” you discovered in part one of this ongoing series.
You now have a much deeper understanding and appreciation of, marketing philosophy. Which revolves around the pro-active mindset of, gross profit will result if, you or your major competitors.
Truly take the time and continuous effort, to create and stick to, a realistic marketing or promotional plan. Which definitely starts with you or your major competitors, understanding, ‘what” your ideal customer or ideal clients, total lifetime customer value metrics are.
Otherwise, you really have no realistic idea, what you can safely afford to initially invest.
In order to generate, that all important first time customer or client. Right?
Any Profit Seeking Entrepreneur Or Start Up Can Temporarily Blow Tons Of Money On Wasteful Ad Or Promotional Campaigns! (The Real Question Is For How Long If they’re Not Profitable Or At Least Initially Breaking Even!)
And upon much closer examination. You’d be surprised, how many profit seeking entrepreneurs. Literally have no realistic idea whatsoever, what their ideal customer or client is actually worth. And as a direct result, they’re just guess-ta-mating.
What they can really afford to invest, in order generate, those all important, first time customers or clients. And if you’ve concluded. As a direct result, of consistently being in the dark.
With regards to having these critically important answers. More time than not. They tend to invest up front, at least 25-75% more than you truly can afford to.
And five short years later. Or less. Their enterprise, along with all of their ambitious dreams. Have become a memory. Because their business or service has officially bit the dust. Sound all too frighteningly familiar? If not, if definitely should.
Because on average, within fight short years or less, of officially opening their doors. A staggering 88% of aspiring business owners or service providers. Are out of business. Ouch.
You Customize The Right Marketing Or Promotional Plan! (And You Will Be Light Years Ahead Of A Ton Of You Current And Future Competitors!)
Case in point. Here’s an incredibly powerful and potentially profitable marketing/promotional strategy. It’s truly evergreen. And never, ever goes out of style. Say what?
That’s correct. As long as you think long term. And think conception-ally. You definitely have it, within your grasp, to consistently, (either) create some type of front or back end, income producing opportunity.
Or leverage this evergreen situation, into a potential income generating opportunity. Say, (strictly) for hypothetical, marketing illustration purposes only.
Let’s say you’re, (either a current) paying member in good standing. Or you’re a former paying member in good standing. With some type of entrepreneurial/business related association.
Which currently meets, once a month. Now of course, with the current healthcare crisis driven economy. Now all X or most of the main paying members. Still meet once a month, only it’s in cyber space, via zoom.
And they’re always on the lookout, for some proven, (hopefully) low cost ways. To steadily bring value, to their current and future members. This goal certainly sounds reasonable. Does it not?
Sometimes It’s Best To Just Create Your Opportunities! (And Stop Waiting On Them To Appear!)
Case in point. As a direct result of you, (either) reading on my blog, in an entirely different blog post. Or hearing me mention it, in one of the embedded audio clips.
Typically. I will gladly “grandfather in, current or future subscribers of the association. At a special discount rate. Which is less than my current hourly rate of just $250 per.
For a single paid, one on one power consultation. And strictly for marketing illustration purposes only. They may get “grandfathered”in, at just half or $125 per hour. With absolutely no minimum purchase requirements on their part.
As long as they remain an active subscriber, on one of my main, opt in email lists. Otherwise. Once they decide to unsubscribe. But continually invest in my paid consultations. It’s whatever my current retail rates are.
So let’s say an association, decides to Joint Venture (JV) revenue share with me. By making their current and future members, aware of my “grandfathered rates” packages.
Creating Potentially Profitable Revenue Sharing Arrangements Are Primarily the Direct result Of Having A Pro-active Mindset!
And your were the actual go between/broker, who initially brought us together. And nothing more. You simply passed one of my blog posts, just like this one, onto one of the main association heads.
And the two us, (either) jumped on a 30 minute zoom session.Or, if they’re currently located inside the United States, like I am. We’ll simply get on the phone, for 30-45 minute brain session.
And let’s say, they decide, to initially have me come on, as a guest marketing expert. On a 90-120 webinar.And demonstrate, 5-7, proven, time tested, evergreen marketing strategies and tactics.
And then, (only if!) The vast majority of the feedback is positive. They decide to make both their current and future members, aware of my initial “grandfather” discount rate package.
So let’s say going forward. Any time one of their current and future members, decide to pay me for at least an hour of my consultation time. They invest just $125 per hour.
However. Simply for being the initial go between broker, who brought me and the association together. You earn $50- dollars each time. Say what? The member simply goes through the association.
And as soon as the funds clear. the association immediately sends you $50 or X number of dollars. ( Because it ultimately gets down to, “whatever” the three of u can agree upon.)
These $50 Or X Amount Of Dollars Per Referral Can Really Add Up Over Time! (Don’t You Agree?)
So you gross $50 or X amount of dollars, per referral. I net, (in this particular hypothetical marketing example only!) The remaining $75 or X number of dollars on the initial front end.
But I pocket 100% of the long term back end income generate. Huh? Meaning: If the party I consult with.
The two of us or more, decide to enter into any type of potentially profitable JV arrangement. Or a mutually beneficial cross promotional arrangement of some kind. This is strictly between us.
Fast forward a few years. Let’s say for whatever reasons. Either you’ve decide to move on from being a paid member of this particular association. Or the association itself, is no longer active.
Be Or Quickly Become A Problem Solver! (And Watch How Fast Your Name And Brand Rockets To The Top Of Your Ideal Customer Or Clients List!)
In which case. You would still be paid your X dollar per referral fee, on any existing members, who were already paying customers.
And there is absolutely nothing, from preventing you. From participating in the exact same type o revenue sharing arrangement, with a completely different association. Don’t you agree?
And whether the association, is currently active or not going forward. They still retain, 100%, co- marketing rights, to the initial webinar recording(s.) Which means, they are to market, promote or sell it.
And keep 100% of any and all the front end revenue they generate. I’ll gladly settle, for all of the additional, viral free marketing exposure. Are you starting to smell, the previously untapped marketing possibilities? I sincerely hope so.
This is ‘how’ and why, gross profit will result if, you or your major competitors, have a realistic marketing or promotional plan. Don’t you agree?
You Or Your Major Competitors Can Definitely Hit The Ground Running With The Right Marketing Or Promotional Plan! (Don’t You Agree?)
P.S.Now as is customary during this part of our show.Please share your extremely valuable comments (in the comments section below)
that you can apply to your business,product or service in the next 30 days or less!
As always, if you got any value out of this post, please share this on your favorite social media sites or tweet this.Thanks!
And if you’re currently registered on Linkedin or twitter,and you’re serious about about doing some type of power networking.Let’s get connected asap!
Extremely important note:And if by chance, you happen to know any of the lesser known podcasters,who also target,small business owners,service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers.Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa!Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series,because it will help you increase your gross profits by
as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.)
It’s a $97 dollar value and it’s free!
