How And Why Your New Product Launch Strategies Are So Much More Convenient And Potentially Profitable!Part Two
So you’re thinking about doing, or you’re already well into planning, possibly your very first product launch are you? Well first of all, major congrats.
Because you of all people, know how much constant work and effort, such an undertaking demands, correct? here’s a thought. Your current or future product launch strategies, simply don’t have to be nearly as complicated or as expensive, as you initially thought. Say what?
Nod your head cadets. Because it’s true. Which is not to say nor suggest. Just like your traditional product launch. These non traditional product launches, aren’t equally as intense or potentially profitable.
Have a closer look, then you decide. Fair enough? Well alright then. Let’s get this party started th right way.
If You’re Gonna Take The Time To Invest In Some Non Traditional Product Launch Strategies! (Why Not Maximize Their Full Earning Potential!)
Right now, with tons of traditional, (basically deemed) non essential businesses and services shut down worldwide.And literally millions of men & women, temporarily or permanently out of work. This firs potential marketing/promotional, product launch type of strategy.
Focuses heavily on. If or when things, (at least) get back to semi normal.Okay? Thanks for the marketing latitude. That said. Let’s say your single location, retail jewelry store.
Is just sort getting back on it’s feet.And for the most part. The brunt of these healthcare crisis driven economy.Is now pretty much in your rear view mirror.
And even though you don’t currently have your entire staff of eleven people. Six full time and three part timers. You are definitely prepared, to invest at least $25,000 dollars per month, on some non traditional lead generation/marketing strategies or tactics.
After you initially test them, on a smaller scale of $10,000 or X amount of dollars. So here’s what you’re gonna do initially.
No Matter What Type Of Economy You’re In You Definitely Gotta Form Some Potentially Bank Account Filling Strategic Alliances!
You know the incredibly popular, women-s shoe store, located two business suites down, in the same mini strip mall as your retail designer jewelry store?
And you know those incredibly popular work shoes, at least 85% of the local nurses and female therapists swear by? Yea the ones the which normally retail for at least $299 dollars.
And the store can’t keep enough of them in stock. Yea, those.
Well, going forward. You or your major competitors are going to help the stores owner(s), make a lasting, positive impression on their best, most loyal repeat customers. How, you so skeptically ask?
As the stores annual anniversary rapidly approaches. This year, you’re going to help them celebrate. By investing your $10,000 or X amount of dollars, into $100 dollar or X amount dollar discounts. Meaning:
For the 1st 100 or X number of women, who spend at least $200 dollars for any pair of shoes.Huh? In other words. If they spend $250 dollars on a pair of power pumps. They automatically (save), in this particular case. One hundred dollars off the current retail price.
So you know, a $100 dollar savings,on a really nice pair of shoes, will definitely cause these ladies, to storm their social media accounts, correct? For sure.
Not to mention, they will most definitely be constantly texting and phoning, their closet siblings, in -laws, Mom, brothers spouse, live in significant other or girlfriend. Their closet co-workers and neighbors etc.
Entrepreneur. For just a second. Please step back and smell, previously untapped, long term marketing potential.
Don’t Just Wait On Opportunity! (Go Ahead And Start Creating It!)
And each time the women-s shoe store, sells one of the 1st 100 or X number of local women, a discounted pair of shoes. Guess what? These same X number of women, also get a sealed envelop, with the following words written on the outside of the envelop. In big, red letters. “You Definitely Deserve This!”
So you know, the envelop will be instantly ripped open, correct? And here’s what they’ll initially find inside.
(Extremely important note: Of course you or your main competitors, will be constantly A/B split testing, different bonus goodies to surprise these local ladies with.
Until you “discover’ which particular set of bonus goodies worth X, consistently produces, the most on and offline bang for your buck.) First of all. As would be expected. There will be, an extremely time sensitive, market tested gift certificate/discount coupon of some kind, from the women-s shoe store.
No real big surprise there.Correct? Next, they will discover, an extremely time sensitive gift certificate from, (in this particular case only!) From your retail jewelry store.
With a nice marketing twist or two of course. Unbeknownst to the 1st 100 or X number of local ladies, who come to your store, and drag a friend with them, whose at least 18.
And they do so,before the hand written expiration date expires. You’ll gladly allow them, to purchase a pair of extremely eye catching, diamond studded earrings, which normally retail for $450 or X dollar a pair.
Provided, they’re one of your VIP opt in email/mobile marketing subscribers.
If Your Product Launch Strategy Consistently Produces The Results Yo want! (Who Really Cares How You Get There!)
However, if both they and their guest, spend combined, at least $500 or X amount of dollars. You’ll automatically let them upgrade, to a pair of $650 dollar diamond studded earrings, for your actual hard cost of X.
Rest assured, a certain percentage of them will definitely spend at least X amount of dollars, in order to take advantage of your extremely time sensitive offer.
And even closer to home. Have a look at a recent “guest podcast”request alert, I recently received from Stacy Jones podcasting team.
How And Why Your New Product Launch Strategies Are So Much More Convenient And Potentially Profitable!Part Two
Are You Finally Ready To Start Consistently Utilizing Some Type Of Proven Marketing Leverage!
great.Because as soon as you or your major competitors, start ‘guest podcasting.” Guess what? You’ll be consistently being put in front of your ideal prospects. at virtually no upfront out of pocket cost.
plus, you’ll leveraging the hosts audience. And let’s not forget or discount the fact. You’ll be consistently driving, laser targeted traffic to you blog or e-commerce site.
Without having to spend a nickel, on potentially expensive, PPC (Pay Per Click) ad campaigns. Nor will you constantly have to try and keep up, with Google and the other major search engines, constantly changing algorithms. What a relief, right.
And the host of the podcasts, are constantly working 24/7, to improve the overall quality of their shows.
How And Why Your New Product Launch Strategies Are So Much More Convenient And Potentially Profitable!Part Two
So Are You Really Gonna Let Your Major Competitors Have All The Fun!
Because rest assured. Some of Stacy subscribers/listeners, are not just there to discover new marketing and or promotional strategies etc. There also there, because they too have podcast.And they’re pro-actively looking for potential guest as well.
This is an awful lot of potential opportunity, to turn your nose up to? Don’t you agree? For these reasons, and a whole lot of others. Your current or future product launch strategies, are so much more convenient and potentially profitable.Don’t you agree? Me too.
I Don’t Know About You! (But I Personally Can’t Wait For My Next Guest Podcasting Opportunity!)
P.S.Now as is customary during this part of our show.Please share your extremely valuable comments (in the comments section below) that you can apply to your business,product or service in the next 30 days or less!
As always, if you got any value out of this post, please share this on your favorite social media sites or tweet this.Thanks!
And if you’re currently registered on Linkedin or twitter,and you’re serious about about doing some type of power networking.Let’s get connected asap!
Extremely important note:And if by chance, you happen to know any of the lesser known podcasters,who also target,small business owners,service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers.Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa!Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series,because it will help you increase your gross profits by as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.) It’s a $97 dollar value and it’s free!
