Seeing The Big Picture: Means Strategically Leveraging Your Various Assets Or Resources!Part Two
You obviously understand, “how to” potentially profit, especially over time, from some form of profit generating marketing leverage. Correct? Me too. However, right now.
Can and do you also appreciate, how and why seeing the big picture. From more than a few different marketing-potentially profitable- angles BTW.
Can quickly be or become the initial gateway, to some previously untapped marketing opportunities or possibilities? Say yes. Great answer.
Basically, what you definitely need to be able to do. On some level or another. Is to begin spot, previously untapped marketing or promotional opportunities.
And running with them. As hard and as often as you can.And by you or your major competitors consistently doing so. The doors of previously untapped marketing possibilities. Start to open extremely wide for you. Or your major competitors.
Are you ready to make it happen or what? Great. Let’s get started…..
This Is How And Why Seeing The Big Picture Is Your Long Term Gateway To Some Major Marketing Possibilities!
Quickly picking up where part one left off. Your CPA firm, had just successfully negotiated, the initial front end of a rather elaborate, JV (Joint Venture) type of cross promotional collaboration.
Where unbeknownst to your Mexican restaurant owner(s) partner(s.) Both you and other, non directly competing vendors, will be systematically referring the restaurant, tons of brand new, first time customers.
And it basically won’t cost the restaurant owner(s), a nickel extra, in up front, out of pocket advertising or promotional costs. Say what? Here’s why.
Initially, as you recall from part one. Your CPA firm, will merely reach out to your current and future client base.
Those who currently own, their own local business or service of some kind. Especially those with at least two or more local establishments.
Both the owner(s) and their current and future staff members. Plus their current, past and future customers. As well as their current and future vendors.
Will initially be given, two sided, laminated gift certificates.
Where they save, X% off for life.Huh? However, anytime they come alone. They save X% off. But simply for dragging at least one friend with them, whose at 18.
Who Else Will Be Pro-actively Helping Non Directing Competing Local Vendors Grow Their Business Or Service Like You Intend To!
Or for booking a room, for some type of annual company celebration. Or a personal reason, like their spouse, live in significant other or their kids or an employees birthday or retirement party. Or for celebrating opening a new location. Or a wedding anniversary celebration. For themselves or their kids or in laws etc.
They automatically save X. And these local business owners, service providers, solo-preneurs or startup entrepreneurs etc.
Are also encouraged, to also give these gift certificates away. As often as they like. To their current and future customers and vendors.
Only whenever they give them away as “Thank You!” bonus gift certificates.
Those will be extremely time sensitive. And will expire worthless, in 14 total days, (basically) two weeks or less. So imagine “what” will happen, when your CPA firm, reaches out to a couple of the local real estate brokers.
Who are also personal clients of yours.
And you make them aware of this arrangement. And they also agree to start periodically passing out, these extremely time sensitive gift certificates. To their current, future and past clients. And their current and future vendors as well.
Are You Truly Starting To Appreciate How Geometric Growth Initially Starts!
You think this Mom & pop owned, family orientated Mexican restaurant, will experience any measurable growth, in their bottom line? You so got that right.
Again, this is just the first two legs, of your overall marketing plan. But even if the restaurants bottom line gross profits, don’t literally explode upward overnight.
Given time, all of this continuous marketing and promotional exposure. Will most definitely lead, to a certain percentage of these first time customers. Developing into, some extremely loyal, long term repeat customers. Who’ll literally stick around for years to come.And constantly mention the restaurant, both on and off of social media. Right? For sure.
plus, think of the extremely positive, word of mouth and mouse goodwill, the real estate agents, your CPA firm and any other non directly competing vendors, you eventually end up adding to your power network.
Their current, past and future customers, vendors and employees. Will also be constantly praises those vendors, both on and off of social media.Will they not? Can you find any losers? Neither can I.
This is how and why, seeing the big picture, from several different marketing angles. Can and will become, so potentially profitable.Don’t you agree?
No Matter How You Slice It Seeing Some Or All Of the Big Picture Will Help You Consistently earn More And More Money!
P.S.Now as is customary during this part of our show.Please share your extremely valuable comments (in the comments section below) that you can apply to your business,product or service in the next 30 days or less!
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And they’re pro-actively looking for potential guest speakers.Please don’t hesitate to-either- pass their name and contact information directly
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