This Is How And Why Building Your Brand Definitely Doesn’t Require You To Be a Marketing Genius!Part Two
No matter what you or your major competitors choose to call it. Be it building your brand or brand identity etc. At the end of the day. You and i and everybody else.
You have to consistently bring in more money, than you consistently have going out, correct? Otherwise, you’re basically upside down and at some point.You’ll have to shut things down.
And “no” it doesn’t matter, whether you’re primarily marketing on or offline. Sadly, some aspiring newbie entrepreneurs, seem to think it does. Meaning, just because they have an e-commerce or WordPress website or blog etc.
They don’t have to make ends meet. Then suddenly, their on or offline entrepreneurial dream ends. Because, you can’t successfully run a business or service, which or doesn’t financially sustain itself, correct?
Discovering how to successfully, (albeit) inexpensively build your brand, without the use of outrageously expensive, dismally performing, traditional ways. Is definitely no longer an option. It’s now a necessity. Don’t you agree?
You Can And Should Use A Form Of Multi Bank Account Filling Layer Marketing To Consistently Build Your Brand!
Have you ever seen the cartoon. Where this chicken, finds an apple, with a slight hole bored into it. Which clearly indicates to the chicken, there is or was a worm in the apple.
The the extremely resourceful chicken, splits the apple in two. Discovers and eats the worm. Of course, right about now. You’ve got to wondering out loud. “What’ the heck, any parts of that particular story, has to do with you or your major competitors, successfully building your brand, correct? Fair enough.
And the really short answer is. Maybe everything or maybe nothing.Huh? But here’s the rational for it. On the one hand, it could be successfully argued, by any and all contrarian type thinkers or contrarian type of marketers.
The chicken, by discarding the two half’-s of the apple. And only focused on finding and eating the worm or worms. In reality they missed out, on the most valuable assets. Huh?
The exact same way. Far too many aspiring, profit seeking entrepreneurs. No matter how they primarily market their business or services. only see (at best!), the initial gross front end, profit generating processes.
But not the far more potentially valuable, long term back end gross profit generating potential.Which as you or your major competitors are about to discover, can be or become potentially huge.
This Is Why You Definitely Should Devote Both Your Time And Effort To Both Developing And Nurturing Your Sales Funnels Back End!
Picking up where part one left off. Your single location, designer retail jewelry store. Has not only formed, some mutually beneficial, JV (Joint Venture) arrangements, with several local, non directly competing vendors.
Of literally all shapes and sizes BTW. Who because of the way your JV or cross promotion is structured. They will gladly, send you or major competitors, a steady steam, of semi qualified prospects. A percentage of whom, will initially become, first time paying customers.
Then eventually develop into steady, long term, repeat lifetime customers.Who constantly refer you even more, first time customers etc. This how and why your ideal prospect/customer, has such a lucrative, total lifetime customer value metric of X.
So imagine this particular untapped marketing opportunity. Just waiting to happen. As you recall, you approached a local, reputable, small Mom & pop type photographer, who does photo shoots for local weddings.
And you pay their actual hard cost, which truth be told, is extremely minimal, to offer the bridesmaids, one family photo portrait, as the photographers free bonus gift worth X.
Just for participating in the wedding. This is definitely welcomed surprise, is it not? Absolutely. And even though it may carry a perceived value of $99 or X amount of dollars.
The actual hard fulfillment costs. Typically run somewhere between $19-$29 dollar.So if they are eight bridesmaids on average. You or your major competitors, will initially invest $20 dollars each, to hook those ladies up, with some really nice family portraits.
Being Or Becoming Pro-active Is Definitely The Initial Gateway To Potential For Long Gross Profits!
Now these ladies have even more to brag and share, both on and off of social media, correct? Absolutely. but what about the catering company, the florist, the wedding planning company or consultant(s)?
What about the company where the reception is being held? Look at all of these potential owners and employees of these local companies. You or your major competitors, can and definitely should be, constantly doing, some sort of potential bank account filling, power networking with. Don’t you agree?
So here’s what you or your major competitors initially propose to the owners and the current and future employees of the aforementioned local companies.
Your designer retail jewelry store, will gladly allow both the owners and their current and future employees. To initially purchase, any one piece of high end designer jewelry, up to $1,500 or X amount of dollars. And save up to 40 or X% off the normal retail price. Say what? Provided, they do the following three things or X number of things.
1.) First: They have to become opt in email/mobile marketing subscribers. This way, going forward.
You or your major competitors no longer need to constantly spend outrageous sums of money, on dismally performing, traditional advertising methods. Trying to generate new, first time customers. From extremely cold sources. Like. local prime time radio or TV or local newspaper ads etc.
You Really Do Currently Have More Than Enough Access To Some Proven Non Directly Competing Sources To Start Consistently Generating A Whole Lot More Front And Back End Income!
2.) Second: They have to drag a friend with them, whose at least 18. Before the expiration date expires, on their extremely time sensitive gift certificates or discount coupons.
Otherwise, (if for whatever reasons), they choose to come along. They save 10% off any purchase, and they get to do so, on any first purchase, up to $750 dollars. What choice do you think, at least some o them will ultimately make. You so got that right.
And you’ll discover ‘what” pre-condition # three is. Coming up shortly i part three. Okay? In any event. Are you starting to better appreciate, how and why, successfully building your brand. Definitely doesn’t require you to be a (so called!) marketing genius? Say yes!
It’s really Not A question Of If You’re Gonna Build Your Brand! (It’s Really More A Question Of What Type Of Brand Will You Build!)
P.S.Now as is customary during this part of our show.Please share your extremely valuable comments (in the comments section below) that you can apply to your business,product or service in the next 30 days or less!
As always, if you got any value out of this post, please share this on your favorite social media sites or tweet this.Thanks!
And if you’re currently registered on Linkedin or twitter,and you’re serious about about doing some type of power networking.Let’s get connected asap!
Extremely important note:And if by chance, you happen to know any of the lesser known podcasters,who also target,small business owners,service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers.Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa!Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series,because it will help you increase your gross profits by as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.) It’s a $97 dollar value and it’s free!
