This Is How You Or Your Major Competitors Put Your Entire Marketing Process On Steroids!Part Two
Since you now have a much better idea, just how potentially profitable, especially over the long term, your current or future marketing process, can be or become. Correct? Going forward. What specific market tested strategies or tactics, will you at least A/B split test?
Because hopefully, as a direct result of you initially reading and hopefully re-reading part one of this ongoing series.
Your marketing eyes, have at least been or become opened, by at least 25% more, correct? After all. You now better appreciate, “how’ you or your major competitors, can start consistently generating, some potentially bank account filling geometric, not just snails pace linear growth, correct? Absolutely.
Because at the end of the day. When all of your marketing and promotional hocus pocus comes to an end.
You will still, (if nothing else!) Know how to go about, steadily creating some snails pace, first time customer, by first time customer, linear growth. But since you’re now, much better equipped.
Given the choice. For the same or less effort, money and resources allocated etc. You’d much prefer, some steady, geometric growth. As opposed to potentially stagnating, all too common linear growth, correct? Me too.
Since Some Real Long Term Geometric Growth Is Definitely Within Your Grasp! (Why Not Embrace It Already And Start Moving Forward?)
Quickly picking up where part one left off. Stop and seriously consider, the following, multi prong, long term marketing or promotional strategies.
First, as you vividly recall from part one. Your exotic beverage distributorship. Formed a mutually beneficial JV (Joint Venture) or cross promotional arrangement, with a locally owned, single location, incredibly popular, Mom & pop orientated, family style restaurant. Remember?
And because both you, your upper management, some of your top sales reps, your CPA and some of your other current and future key associates. All patronize this particular eating spot.
You asked the owner(s), the all important, $64,000 K question. Which is. “Is it okay, to occasionally refer you some new business, provided doing so, doesn’t take away or interfere, in any negative type of way, from what you’re currently doing?”
And whichever extremely marketing savvy, local restaurant owner(s) say yes. Then and only then, do you or your key staff members, immediately respond with.
“And by the same token, are they okay with occasionally referring new business to you?” Once and only “if’ you get the green light. Here’s what you or major associates, make them immediately aware, of “how”, going forward.
The two of you, can mutually benefit, over time, from your newly formed strategic alliance. Since your ideal customer, currently has, a total lifetime customer value metric,of somewhere between $450- $6,500 dollars. Give or take, over the next five to seven year period.
Start Consistently Utilizing All Of Your Current And Future Marketing Savvy To Open Previously Untapped Marketing Opportunities!
So here’s he deal. At least six or possibly seven, of your key associates, sales reps or your full time bookkeeper or full time CPA.All agree, at least once a month, they all pledge, (get this!) To bring at least one local guest with them, to your JV partner, restaurant owners place.
And by consistently doing so. They will be exposing, their very good neighbors, siblings, in laws, co-workers, respected colleagues, key employees, BFF”s or fellow card playing buddies, fellow soccer Moms or whomever, to this particular restaurant.
From there, think of all the potential, long term repeat business, this one particular restaurant can and definitely should be able to create. Just from being or becoming, a JV or cross promotional party with your exotic beverage distributorship.
Some will come back, for their annual wedding anniversary dinners, right? Others will want to host, at least some of their kids ages 6-10, birthday parties. Correct? Still others will want to rent out one of the restaurants rooms, for their. You fill in the blanks.
Constantly Be On The Lookout For Simple Ways To Create Some Bank Account Filling Geometric Growth!
The overall point is, all this additional business, will steadily come in, on the restaurant owner(s) back end of their long term sales funnel, right?
So it will cost them a fraction, of the normal cost associated, with consistently generating, brand new, outrageously expensive, first time customers.And remember, from part one. As it ended.
You were promised, you’d discover, the second, geometrically growth generating strategy.Correct? Well. First you’re gonna be exposed to a slight variation. Then, coming up very shortly in part three. Okay? Thanks for the marketing latitude.
Anyway, let’s say at least one of your beverage distributorship customers, is a very successful, local female stock broker.
And she routinely earns a multi six figure a year salary. Here’s “how” she will systematically help build, some positive word of mouth and mouse buzz for the restaurant owners. Both on and off of social media.
It will already be pre arranged, for the stock broker. Anytime she’s dinning there. Either alone, with other potential or current clients of hers. Or other co-workers or local business owners or service providers etc.
She will look around the restaurant. And waive over, one of the waiter or waitresses.
You Simply Have To Effectively Utilize The Element Of Surprise As Often As You Possibly Can!
And find out, are there at least four customers, currently in the restaurant, who have spent at least $125 dollars or more, on than entire meal? If they have, the stock broker has the owner(s) permission, to purchase all four, or X numbers of higher end bottles of wine or champagne. At the restaurant owners actual cost.Say what?
(But watch “what” comes next. For helping identify who these individuals, or couples are. The stock broker gladly, discreetly hands the waiter, a crisp twenty or fifty dollar bill. Huh? And the staff member, heads over to the table of their guest(s.)
And hands them a sealed envelop, with the words “You Definitely Deserve This!” Marked in big red letters, on the outside of the envelop. Say what?
So needless to say. The totally startled recipient, will waste very little time, ripping the envelop open, correct? You so got that right. Inside they will discover, a short two sided index card or single sided flyer.
Briefly introducing the stock broker or? Meaning, (who knows), may be it’s an extremely marketing savvy CPA, local residential realtor specialist etc. Whose at least testing this particular evergreen marketing strategy.
Are You Starting To Smell The Potential Long Term Marketing Possibilities Or What?
But whether it’s a single or two side index card. Or a single or two sided flyer. It will have, one of their, or your, best market tested headlines. And an all important P.S. and market tested “CTA”, (Call To Action!)
And here’s the basic language of the P.S.
It will say, whether you decide to personally take advantage, of my offer or not.If for whatever reasons, the timing is simply not right. Please feel free, to pass my my extremely time sensitive offer, to someone you truly care about! Thanking you in advance! Sincerely, blank!
Either way, hopefully you now fully appreciate, how your current or future marketing process, can and definitely will lead to. Some major profit generating opportunities. Don’t you agree?
Are You Starting To Better Appreciate How Some really Simple Marketing Tips Can And Will Make A Ton Of Difference!
P.S.Now as is customary during this part of our show.Please share your extremely valuable comments (in the comments section below) that you can apply to your business,product or service in the next 30 days or less!
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