This Is How And Why Being Creative Opens The Door To Untapped Marketing Opportunities!
When’s the last time you actually cleared out your garage or attic? And it probably felt pretty good, to finally get rid of some of your junk, correct? Absolutely. On the other hand.
Are you starting to appreciate how, being creative, with regards to your marketing and promotions, you can often benefit, long term.
From various resources or assets, you previously considered, had very little residual value. Right? Sure. We’ve all been there. The difference being, going forward.
You will start being creative, when it comes to looking at your current and future, potential marketing situations.
Because when or as you do. The front and back end of these casual or all too common situations. Will start to reveal new, previously untapped marketing or promotional opportunities. As you’re about to discover.
So How Does Consistently Being Creative Help You Grow Your Business Or Service?
Great question. Let’s start out incredibly routine. And sort of build from there. Okay? Let’s take your typical, Mom & pop owned, non franchised auto repair shop. Let’s say you’re either.
The sole owner, partner or investor in one. And your mechanics definitely do a great job. Which is why they constantly generate, a ton of positive word of mouth and mouse buzz. Both on and off of social media.
And one of the proven marketing strategies. You have your secretary implement, as your local customers are finalizing all of the necessary paper work. You ask them to please “help” you serve them better, and your non directly competing, strategic alliance, (aka) Joint Venture (JV) partners.
They simply answer 5-7 questions. Which you’re constantly refining. (Testing.) Three of your mainstay questions are. What’s their favorite local restaurant?
Do they own their own business or service? Or do they know anyone who does? And finally. What’s their favorite, local AM or FM station. And why? Believe it or not. These three main stay questions, are more than enough, for this extremely marketing savvy, auto repair shop, to consistently make a ton of money, on the back end of their sales funnel. Huh?
Being Creative Allows You Or Your Major Competitors To See Untapped Marketing Opportunities Or Possibilities!
Case and point. At least some of the auto repair shops best,repeat customers, frequently listen to, either local AM or FM radio, correct? Absolutely. So by -both- surveying and recording their customers answers.
Plus, training their certified repair technicians, to check and record, (write down) on the customers initial paper work. Which station, their vehicles radio dial was on.
Now they can barter this critically valuable and potentially valuable information, with their vendors. Who are routinely spend big money, on local AM and FM radio stations.(Trying to reach these exact same prospects.)
Now these profit seeking vendors, have a much better idea, where their local, target audience is consistently hanging out. Next, they asked, if their customers, owned their own traditional, bricks & mortar business or service. Here’s why.
It’s A Whole Lot Easier To Grow Geometrically When You Don’t Have To Constantly Spend A Ton Of Money Up Front!
Say for example, about 25% of their customers, which means in excess of 400 locals. Guess what? They own some type of traditional, offline bricks & mortar business or service.
Which means those entrepreneurs have current and will have their fair share of future customers too. Correct? Absolutely. So here’s what you or your major competitors initially propose.
In exchange for you or your major competitors, giving the owners and their immediate family members and their current and future employees.
Lifetime discount percentages of X. Off all of the services and products they currently sell.
The owners agree, to at least twice a year. Either insert one of your best, market tested fliers inside their customers outgoing bags. Or if they have a paid email service/paid mobile marketing service provider.
They agree to periodically send, one of you or your major competitors, extremely time sensitive, discount coupons to their subscribers.
Just doing this. Will definitely help your business or service grow geometrically. Don’t you agree? This is how and why, being creative, definitely opens the door, (extremely wide!), to some major, untapped marketing possibilities or opportunities. Don’t you agree?
So How Much More Incentive Do You To Make Being Creative A Major Priority!
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