This Why Your Some Of Your Very Best Marketing And Sales Strategies Definitely Don’t Have To Be Complicated In Order To Work!
During your last, (so called!) marketing and sales audit. What if anything, did you actually discover, about consistently increasing, your long term profits. For literally pennies on the dollar.
On the other hand.Whether you’re currently using, (or you’re planning on using) any traditional advertising methods, like potentially expensive PPC (Pay Per Click) or banner or solo ads etc.
You had better invest a little little, money and effort, on the initial front end.And learn the basics, about effective ad writing and strategic A/B split testing.
Otherwise, you may as well light a match to your advertising budget. Because it’s definitely going up in smoke. Especially in the beginning. Because it takes time to learn how to write persuasive copy.
And it’s definitely not a one and done type of thing. Which sadly, far too many profit seeking entrepreneurs, initially believe it is. They set up and run an ad.
And somehow expect, they will get everything right, on their very first try. Fat chance. Instead, successful marketers, know and realize going in.
They have to constantly A/B split test, measure and tweak. And over time.They’ll discover what ‘hot’ button benefits, their ideal prospects, will consistently respond favorably to. And the good news is.
This proven process is not and does not have to be overly complicated over outrageously expensive. Can you live with that?
You Can Keep Wasting Money On Outrageously Expensive Advertising Methods! (Or…?)
Case in point. Think about a local, Mom & pop, family orientated restaurant owner. And what types of traditional advertising or promoting, besides, some potentially bank account filling, positive word of mouth advertising, do they consistently do?
And does it really make sense to continue to do so? Time will most certainly tell. However, in the mean time. One day, on one of the restaurants, traditionally slowest days of the week. One of the areas top female residential real estate brokers, happens to stop in for lunch.
And she quickly strikes up a conversation, with one of the owners of the restaurants. And she sort of casually asks, if she can start referring customers to the restaurant. Huh?
And of course the answer is a resounding yes. You’ll ‘discover’ the real long term motives, behind her generosity, in just a little bit. But for now, watch what one, extremely pro-active and marketing savvy real estate brokers local influence, can potentially do for this single location.
Mom & pop family orientated business.
Once You Put A Pencil To It You May Just Be Surprised About How Much Potentially Profitable Influence You Actually Have!
And in order to fully demonstrate this potentially profitable marketing concept. Let’s quickly take a look at an extremely small, yet potentially profitable sample, of this one, successful, local real estate brokers, constantly growing list of potential sources, for driving steady first and repeat customers, to the restaurant or any other local business or service provider. And help instantly boost their long term, front and back end profits.
Because, over the years, as or because she’s constantly power networking, with all types of local business owners and service providers. She and her office staff, have developed key long term relationships with.
Any Or All Of Your Current Or Future Contacts Can Become Or Develop Into Some Extremely Valuable Assets Or Resources!
The best local plumber-s, title companies, law firms, which specialize in all types of real estate related closings. She knows the most reputable mortgage brokers. She knows some of the best general contractors. The best and most reputable landscapers. She knows the best florists in town.
She knows which day care centers to recommend to her clients. She knows which rehab specialist or re-modeler-s or home repair specialist, (to both) refer and steer her clients away from. She knows which retail designer jewelers, furniture stores, women-s hair, nail or facial salons and women-s clothing boutiques, shoes and accessory stores to recommend as well.
She knows which local, auto repair shops totally suck. And which ones consistently do the best jobs.
Keep Building Your Power Network Members! (Because This Or Can Quickly Become A Potentially Profitable Asset Or Resource!)
She knows which divorce attorneys, get get their female clients, some of the most equitable settlements and which, non franchised local bakeries have the best tasting donuts, bagels and freshest tasting gourmet coffee or tea etc.
Quite an impressive short list. Is it not? Absolutely. So imagine ‘what’ starts happening to this particular, Mom pop, family orientated restaurants bottom line. Especially on their traditionally slowest days of the week or month.
When at least 60-80% of those local business owner or service providers, previously mentioned. When both they, members of their staff. And several of their constantly growing customer or client bases.
Start frequenting that particular restaurant.Initially on their traditionally slowest days. Primarily because, this one, extremely marketing savvy real estate broker.Or CPA, CFP or established Estate planner, starts directing the constantly growing customer/client base, to some local business owner or service provider.
So they periodically create extremely time sensitive discount coupon/gift certificates. And in this particular case. This extremely marketing savvy real estate broker. Initially sent some type of extremely time sensitive gift certificate offer to her 1,247 opt in email/mobile marketing subscribers. And this list, is primarily made up of local men & women.
Who are either interested in buying their first home. Or selling their current home or investment property. And her second list, is primarily made up of 275 local business owners or service providers.
You Can Or Should Become The Bridge Which Helps Your Prospects And Customers Get To the Other Side!
So imagine this all too common marketing scenario constantly unfolding. Right under, the nearest competitors radar. This extremely marketing savvy, residential real estate broker, sends an extremely time sensitive discount coupon, to her current list of 1,247 local subscribers.
And 36% initially open the email message. Which means 448 subscribers at least open the email message. Right? (1,247 x .36% = 448.) And they discover, simply by dragging a friend with them, whose at least 18, before the coupon expires.
And 30% of the 448, decide to go to the restaurant. This means, an additional 134 local patrons, decide to spend money at the local restaurant. And let’s say their average spend is $37 dollars.
Are You Finally Starting To Appreciate How Some Form Of Consistent Power Marketing Definitely Can Make All The Difference!
The restaurant just grossed an additional $4,958 dollars. Say what? (134 x $37 dollars = $4,958) And this doesn’t even include, what the business owners or service providers, might potentially spend.
Do you think the restaurant owner is happy? After all, they just grossed an additional 4,958 dollars or X. And they invested very little, in terms of up front promotions or outrageously expensive, traditional advertising costs.Correct?
In part two, you’ll discover how, the extremely marketing savvy, female real estate broker, will help the restaurant owner, take things, to the very next level or two.
And this is why, some of your very best marketing and sales strategies, do not have to be or become outrageously expensive. In order to work. Don’t you agree? Great. See you in just a little bit in part two.
With The Proven Networking Skills You Can Compensate For Lacking Other Basic Marketing Necessities Elsewhere!
P.S.Now as is customary during this part of our show.Please share your extremely valuable comments
(in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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And if you’re currently registered on Linkedin or twitter,and you’re serious about about doing some type of power networking.Let’s get connected asap!
Extremely important note:And if by chance, you happen to know any of the lesser known podcasters,who also target,small business owners,service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers.Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa!Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series,because it will help you increase your gross profits by as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.) It’s a $97 dollar value and it’s free!
