So Who Else Definitely Wants To Know How To Increase Your Business Without Using Outrageously Expensive Advertising!Part Two
It’s no secret, part of your ongoing challenge, with regards to any type of paid advertising campaigns. You have to consistently produce some bankable results fairly quickly, correct?
If not, you can’t afford to continue them, right? For sure. Hopefully after initially reading and re-reading part one of this ongoing series. In order to increase your business and long term gross profits. On both the initial front and back end of your sales funnel.
You now know and fully realize. You don’t and definitely shouldn’t rely, solely on utilizing, some of the most, outrageously expensive, traditional advertising or promotional methods.Don’t you agree?
Especially, when you have so many, potentially profitable, non traditional marketing and or promotional strategies available, to you and or your main competitors. Let’s have a closer look, at just a few of these potentially profitable marketing alternatives.
Then you be or become the ultimate judge. Fair enough?
Why Not Consistently Utilize Some Other Potentially Valuable Assets Or Resources To Help You Build And Grow Your Long Term Profits!
Case in point. As you recall in part one. Your single location, retail furniture stores, ideal customer. Currently has a total lifetime customer value metric, of somewhere between $4,500- $16,500 dollars. Give or take, over the next five to seven year period.
And your ideal customers, total lifetime customer value metrics, are even higher, when you factor in, the men & women, who live in the more affluent areas of your particular city or town.
Which also means, you and or your major competitors, definitely can and should invest even more, on your proven lead generation strategies or tactics.
Whenever you’re pro-actively targeting, the men & women, in much more affluent areas of town.Now then. For just a moment. Imagine you or your major competitors, are about to sponsor, (finance) your annual, Valentines Day and weekend, special blowout sales extravaganza event.
So here’s (just one!) of the market tested strategies you’ll initially test.
In order to discover ‘how” much, if any, doing so, helps create some positive, word of mouth buzz, both on and off of social media.Here’s how you or your major local competitors, will strategically leverage, some of your companies, most valuable, goodwill ambassadors power networking skills. Huh?
Because your senior director(s) of marketing and promotions, totally get the long term profit generating potential, of strategically segmenting your opt in email or mobile marketing list.
You Really Do Have Direct And Indirect Access To More Proven Marketing Tools Or Resources Than You’re Currently Utilizing!
Case in point. Since your furniture store was marketing savvy enough, to create an entirely separate subscriber base of 1,500 local secretaries and or female office managers.
And you periodically email them, at least once or twice per week. You send them a special, pre Valentines Day email/mobile marketing alert message. Even the women in the general public, know absolutely nothing about. Say what?
And you inform them, every subscriber on this particular list. Whose smart enough to drag a friend with them to your showroom, whose at least 18.And they do so before the expiration date expires.
They automatically get to enter a special raffle, you’ll be holding, just for the secretaries/female office managers. They have a chance to not only win a 5,000 dollar Master Bedroom Suite makeover. Which in itself is pretty cool. Is it not? Absolutely.
But guess what else, they’re eligible to win. Simply for dragging a semi qualified guest with them to your showroom? Are you sitting don. They’ll also be eligible to win, a $3,000 dollar, ten day cruise to the Bahamas. Say what? That’s correct.
You Can And Definitely Should Utilize Your Fair Share Of Ethical Bribing!
But again, they’re only eligible for this additional goody, if they win the grand first prize and they drug a friend with them. And it will only cost them, a one time raffle entry fee of just $500 or X amount of dollars.
Otherwise. If for whatever reasons, they decide to come alone. But they still wish to enter the raffle, they still only pay a one time $1,500 dollar raffle fee. Plus, they will also be informed, simply for dragging a friend with them and entering the raffle.
The first 50 or X number of secretaries who do so. Will automatically win, an extremely valuable second prize, which is normally valued at $450 dollars. Say what?
How cool is that, for an extremely limited second grand prize. Plus, the next 50 or X number of secretaries/female office managers, who also drag a friend with them, whose at least 18, before your expiration date.
Those extremely lucky ladies, will automatically win, an extremely time sensitive third grand prize, which normally retails for at least $250 dollars. Say what?
Do You Really Think Your Outrageously Expensive Traditional Advertising Campaigns Can Come Close To Consistently Producing These Type Of Bankable Results!
Before revealing, exactly ‘what” these 100 local ladies, can potentially win, as extremely valuable, second & third grand prizes. What type of extremely positive, viral word of mouth buzz, do you think, these types of ethical bribes, will consistently create.
Both on and off of social media, for many years to come. For a fraction of the traditional advertising or promotional costs. But quickly getting back to these incredibly valuable, second & third grand prizes.
So imagine this if you will. One of you or your major competitors, top JV (Joint Venture) partners, is going to be.Who else? But a local, upscale, designer retail jeweler.Huh?
This way, you can arrange to purchase, at least 50 or X number pairs, of extremely eye catching, diamond studded earrings.Which normally retail for at least $450 dollars a pair.
But you or you major competitors, can purchase them at the jewelers actual hard cost of just $200 or X dollars a pair. Plus you’ll also purchase, an additional 50 pair, of diamond studded earrings, which normally retail for at least $250 dollars a pair.
Who Says You Have To initially Go Or Remain On The Outrageously Expensive Traditional Advertising Or Promotional Route!
But again, since your proven marketing strategies and tactics, will be consistently generating some massive, positive word of mouth exposure for the jeweler.
For basically years and years to come. They’re only too glad, to be or become, one of your top JV partners. Wouldn’t you? And you know for a fact.
These 100 or X number of local ladies, will be constantly texting, phoning and telling any and every one within ears shot, plus constantly posting pictures and videos, of their great looking bling, all over social media correct? For sure.
Coming up very shortly in part three. You’re going to dive even deeper. But again.For now, hopefully you’re starting to better appreciate, how to increase your business profits, without constantly wasting a fortune. On those outrageously expensive, traditional advertising or promotional campaigns. Are you excited about the possibilities or what?
Hopefully You’re Starting To Appreciate How Potentially Expensive Traditional Advertising Methods Are! (When You Seriously Consider The Potential Opportunities Missed!)
P.S.Now as is customary during this part of our show.Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
As always, if you got any value out of this post, please share this on your favorite social media sites or tweet this.Thanks!
And if you’re currently registered on Linkedin or twitter,and you’re serious about about doing some type of power networking.Let’s get connected asap!
Extremely important note:And if by chance, you happen to know any of the lesser known podcasters, who also target,small business owners,service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa!Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series,because it will help you increase your gross profits by as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills. (No matter what your particular niche market is.) It’s a $97 dollar value and it’s free!
