This Is How And Why Some Form Of Word Of Mouth Marketing Potentially Gives You An Edge!
So imagine two extremely well run women-s hair or nail salons, are both located right around the corner from each other. And two local women, who know each other very well.
Decide to split up, and they each go to a different hair or nail salon, in order to get hooked up. And while personal customer service is outstanding. And the prices are extremely close. And both staffs are incredibly professional. So far so good, right?
However, because hair or nail salon owner(s) A. are extremely good and skilled, when it comes to consistently generating, some type of positive word of mouth marketing buzz.
Guess which establishment over time. Will consistently generate more and more front, and back end business? If you said hair or nail salon A. You are correct. And can now move to the head of the class.
And if for whatever reasons you said hair or nail salon owner(s) B. Please hold your final opinion, until after you’ve had a chance to initially read and re-read the remainder of this blog post.Okay?Thanks.
Start To Take Notice Of Your Many Previously Untapped Opportunities To Build A Positive Word Of Mouth And Mouse Army Of Goodwill Ambassadors!
Case point. Let’s say both respected establishments. Have “No Solicitors Allowed” signs, posted on their doors. And your female cosmetic reps, definitely wants to obey the rules, correct? Absolutely.
This being the case. They walk in or call ahead, to set an appointment with the owner(s.) And when they get to the salon. They just happen to be wearing, one of your companies, best smelling and therefore best selling mid level fragrances.
Which typically retails sells for at least $650 dollars per bottle. Say what? Exactly. And naturally, after the initial small talk ends. The conversation quickly turns to?
A.) What’s the name of that great smelling fragrance your rep is wearing? No real surprise there, correct?
B.) How much does it cost?
C.) And where and ‘how’ soon, can they initially purchase a bottle for themselves? Which are exactly the types openings, both your company and reps, (especially your top) reps are constantly on the look out for.Right? No doubt.
The Quicker You Build Your Positive Word Of Mouth Army! (The Faster They’ll Spread The Word Through Your Of Mouth Marketing Grapevine!)
So here’s ‘what’ your expertly trained sales rep initially propose. First, your company will gladly supply the owner(s), with a an initial free 32 oz. sample fragrance of their choice. Say what?
Think about how many local women customers they personally service per month. Then per year. And how many potential free exposures this will mean? For you or your major competitors.
Because rest assured. At least anywhere from 25-40% of them, will eventually become first time customers.
Next, your rep(s) will also gladly inform these hair or nail salon vendors.
All of their current and future hair or nail stylist, get to choose, which 32 oz. bottle of perfume, they’d like to save 25% off. Or simply by them joining your opt in email/mobile marketing list.
Are you sitting down? They automatically get to purchase, the great smelling 64 oz. fragrance of their choice.Say what? And do so at your actual cost. That ought to get and keep their lips flapping, both on and offline,correct? And have them constantly posting all over social media too, right?Absolutely.
Now remember. Because your companies ideal customer, has a total lifetime customer value metric, of somewhere between $450- $5,500 dollars. Give or take, over the next five to seven period.
You can easily afford to invest in what comes next.
Are You Definitely Starting To Appreciate How To Effectively Utilize Potentially Profitable Word Of Mouth Marketing Strategies Or Tactics!
Now that you’ve initially hooked up, both the owner(s) of the nail or hair salon and their current and future stylist are covered too. Let’s talk about your proven, positive word of mouth marketing strategies and tactics.Huh?
To get and keep their constantly growing customer base talking as well. Say what? First your rep(s) will find out from the owners, which, (if any) specific local pizza place, do the majority of the women like.
And once a month, whichever day they prefer. You’ll gladly spring for at least $75 -$100 dollars worth of great tasting pizza and wings. Preferably, from a non franchised owner.
Second, whenever any of the stylist announces their pregnant or has recently given birth. Or just recently got engaged or recently married.You will have a cake and balloons delivered to the shop.
(This way, not only do the other stylist see your generosity, but so do your new and loyal repeat customers as well.)
Start Going The Extra Mile For Your Most Loyal Customers! (And Watch How Your Bank Account Soars As Well!)
Plus, for any of the owners or stylist, who have kids, ages of 7-10. You will also pay for one of the areas top rated, kids magicians, to perform at their house.
Because both you and the magician already know, there will be a ton of pictures and video footage constantly being posted all over social media, right? Not to mention, all of the constant texting and phone calling and constant bragging.
And in the end, when all of the marketing smoke finally. Guess whose business or service, will constantly be mentioned, as the ultimate sponsor who build it all? Bingo! Are you starting to better appreciate.
How and why, some sort of positive word of mouth marketing strategies or tactics. Definitely give you or your major competitors an edge? Say yes!
The Really Good News Is Even After Being Exposed To These Closely Guarded Not Traditional Marketing Secrets! (The Vast Majority Of Your Major Competitors Will Do Little Or Nothing With This Potentially Bank Account Filling Information!)
P.S.Now as is customary during this part of our show.Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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