This Is How You Or Your Major Competitors Make Your Bricks And Mortar Business Wildly Profitable!

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This Is How You Or Your Major Competitors Make Your Bricks And Mortar Business Wildly Profitable!

Okay, let’s be brutally honest right about now. Your traditional offline bricks and mortar business definitely has to successfully compete, not only with their constantly growing offline competitors. Right?

But an ever growing crowd of aspiring online marketers as well. So needless to say. You or any other traditional bricks and mortar business owner.

Never, ever has a dull moment these days, correct? It’s bad enough. After you commit, to some type of long term lease. And you borrow, (if you can), as much cash as possible. To invest in shelving.

Inventory, hiring employees. Insurance and then there’s your different types marketing, advertising or promotional considerations. Right? And let’s face it already. A staggering 90% or more, of most profiting seeking small business owners or service providers.

Have very little if any real social media marketing know how. Sure, they might have a Facebook fan/business page. But they’re not very active on it.

But they really have no idea whatsoever, how to effectively utilize it. And truth told, they advertise or attempt to promote their business or service, far more than they ever attempt to strategically market it. Or at least they did, up into now. Correct?

Who Says Just Because You’re A Bricks And Mortar Owner You Can’t Be A Pretty Effective Marketer As Well!

Case in point. Let’s say you’re the primary marketing director, for a single location, women-s facial salon. And you’re ideal female customer, because your single location. Is not only in an upscale are of town.

But your ideal female customer, typically earns high five, six and even seven figure incomes per year.  This being the case. You already appreciate, their total lifetime customer value metrics, are easily somewhere in the neighborhood of $200- $3,500 dollars. Give or take over the next five to seven year period.

However, what you definitely want to avoid is constantly spending a fortune on outrageously expensive, dismally performing, traditional advertising or promotional methods. Correct?

Because for one thing whenever you or your major competitors spend money on outrageously expensive, traditional advertising or promotions. In order to generate a first time customer, typically you will need to get your message in front of a completely cold audience.

On average anywhere from 7-14 times. Or more. (Per campaign.) Say what? Before your ideal prospect even begins noticing your message. And sadly, far too many aspiring on or offline entrepreneurs typically go broke.

Before their traditional advertising or promotional campaigns start to pay off. On the other hand. Because you or your major competitors decide to go the less traditional route.

You can start to build your brand for literally a fraction of the traditional long term costs.

This Is Why You Gotta Start Generating Your Fair Share Of Word Of Mouth And Mouse Marketing Opportunities!

So you initially reach out to at least two of the areas top female real estate brokers, who specialize in selling upscale residential, single family homes, townhouses or condos etc.

Which typically start at $500,000 dollars an up. And because these outrageously successful lady brokers, are directly and indirectly connected to some of the best: Local plumbers, landscapers, PR, social media and branding experts. They also know who has the best day care facilities.

They know who the best designer jewelers are. And the best attorneys, who specialize in residential and commercial property closings. Who the top CPA’s, CFP’s and top divorce attorneys are etc.

They routinely socialize with local political big wigs. They know both TV and radio general managers. Past and present.

They know quality roofers, landscapers and which local upscale restaurants to dine out at. And equally important, which ones to avoid. They know which local florists to patronize and which local independently owned bakeries to do business with etc. (Depending on which particular situation their clients and prospects are currently celebrating. Or soon will be celebrating.)

The point of sharing this particular list is. These local professionals can easily start out with their own current, future and past client base.

And start offering each female customer, one of your extremely time sensitive gift certificates for one free, women-s deluxe facial treatment. Which is a $47 or X dollar value.

Who Says You Can’t Strategically Build Your Brand Using others Non Directly Competing Vendors Products Or Services As Ethical Bribes!

So these extremely marketing savvy lady realtors will quickly become known as the local realtors who pamper their female customers each year. By sending them to you or your major competitors women-s facial salon for a free deluxe facial treatment. Say what?

With the catch being, the female recipients gets two extremely time sensitive gift certificates. And as long as they drag a friend with them, whose at least 18. Before the gift certificates/discount coupon expires.

Both guests get their treatment free of charge. If for whatever reasons the recipient decides to come alone. They only save 10% off the normal cost of X. At the time of redemption.

Some of you will recognize, the picture and bio (just below) of PR (Public Relations) and Branding Expert Brittany Bearden. Brittany recently shared a guest blog post on my blog, remember? She was sharing her expert opinion on “why” you should seriously consider outsourcing your PR projects.

This Is How You Or Your Major Competitors Make Your Bricks And Mortar Business Wildly Profitable!

Have You Also Noticed How Marketing Success Breeds Even More Marketing Success!

Since Brittay’s firm specializing in PR, social media management and branding. And since Brittany will typically see (on average), about 20 potential new customers/clients per week.

And over a 52 week year. This equates to 1,040 prospects per year. Give or take. Correct? So let’s say Brittany initially received two free, extremely time sensitive gift certificates from one of these extremely successful lady realtors.

And now Brittany decides, she too would like to pass them out, as both ethical bribes, to her best current and future customers, who provide her firm with. Either video testimonials or bank account filling referrals.

Plus she will also snail mail them to her current and past customers. And for her male customer business owner(s) or service providers.

She will mail them out so they can give them to their: wives, daughters, who are at least 18. Their Moms, if their moms are still alive and still live in the immediate local area. Their sisters, their live in significant others or girlfriends etc.

The point being. Are you starting to fully appreciate how you or your major competitors make your bricks and mortar business or service wildly successful? Say yes!

Are You Starting To Appreciate How You Can Definitely Make Your Bricks And Mortar Business Or Service Outrageously Successful!

P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!

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And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly
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