This Is How And Why You Should Constantly Maximize Some Really Simple Marketing Skills!
Have you ever noticed, just how much traditional advertising or promotions, you and I constantly get exposed to on a daily basis? Far too many profit seeking entrepreneurs, initially rely on some type of, outrageously expensive, dismally performing ad or promotional campaigns.
That is, until they conclude, their overall returns, or lack thereof, simply aren’t worth it.
And how about you? Would you prefer to maximize, the long term profit generating potential, made available to you, simply because you’ve mastered, some basic marketing skills.
Or are you content, to constantly be on shaky ground financially, not knowing how to gain some type of control. Especially emotionally.Because there’s nothing worse,than being on an emotional and financial roller coaster.
Only to have it eventually all come crashing down around you. And your choices going forward, are extremely limited. Because your advertising or promotional budget, is not paying for itself. A situation, which is all too common.Agreed?
Why Not Start Relying On Your Proven Marketing Skills Instead Of Your Make Believe Advertising Budget!
Hopefully you’re already familiar with the term ‘reverse engineering,” correct? Great. Because as you’re dissecting this next, hypothetical marketing example.
Be sure you (seriously!) consider, how either of the three major players, can become the main facilitator, of these various, previously untapped marketing opportunities. Say for example.
An extremely marketing savvy, single location, Mom & pop-family style orientated restaurant owner. Recognizes, the long term profit generating potential, of the virtually untapped, back end component of their restaurant.Huh?
Consider this incredibly simple, yet potentially eye opening, train of marketing thought. Suppose a husband & wife, coming in for a nice, higher priced, romantic dinner for two.
And the final bill is just over $118 dollars, including a nice 15% tip. However, previously, this same couple, just four hours earlier the same day. They purchased a second vehicle. A used Lexus and paid just over $27,000 dollars for it.
Are You Finally Starting To Appreciate The True Value Of A Potential Customer!
Now the $64,000 dollar question is. Which of these two transactions, generated the most initial front and back end income? Obviously the correct answer is.
The used car purchase, correct? And ‘what’s’ the point you ask? Simply this. The same couple, who gladly spent money on a romantic dinner.Was and is worth far more, to a local car dealership, who ultimately sold them a used Lexus. Right?
Literally thousands of dollars, just on the initial front end alone, correct? Then, as you tally up, all the additional spending, associated with vehicle ownership, on the long term back end.
It really becomes obvious, ‘why’ a savvy car dealership or marketing savvy retail vendor of any kind, would be more than willing, to pay for another non directly competing local vendor.To do some form of lead generation for them. As you’re about to discover.
Don’t Ever Neglect Or Dismiss The Fact Other Vendors Need Your Leads Or Customers Too!
Then again. Let’s say the restaurant owner(s), even though they maybe extremely marketing savvy. They may not fully appreciate, just ‘how’ valuable their current and future customer might be or become.
Say they may only see, and therefore appreciate, the immediate cash flow of their paying customer base. On the other hand. A local retail jeweler, who also frequents the popular family style restaurant.
They notice right away. The clientele, closes matches their ideal customer base as well. And since their ideal customer,(be they man or woman), has a current, total lifetime customer value of somewhere between $3,500 – $13,000 dollars. Give or take over the next five to seven year period.
This being the case. The jeweler (owners) or one of their top managers, approaches the restaurant owner(s), with the following proposal. Which, after some strategic testing and tweaking, will definitely help both businesses, generate more initial customers and repeat long term customers.
And more higher end referrals, for literally pennies of the dollar.
Here’s how. First, going forward. Any time a couple orders any expensive meal over say $100 dollars or X. They are made aware, they automatically quality, for two free glasses, of the restaurants most expensive, house wines or champagnes.Say what? That’s correct.
Behind the scenes, the extremely marketing savvy retail jeweler, will purchase these expensive beverages.And allow the restaurant owners, to use them, to build the word of mouth and mouse buzz.
Both on and off of social media.
Why Continually Waste A Fortune On Advertising When You Can Use Proven Marketing Strategies Or Tactics Instead!
Here’s the other subtle marketing touch. Each couple or individual, who spends over X with the restaurant. The restaurant owners staff, are instructed, to hand the customers, a sealed envelop, with the words “Thank You!” written in bold red letters on the outside.
Inside, the momentarily stunned customer, will find two types of extremely time sensitive promotional discount coupons worth X.
1.) Surprise bonus # one: An extremely time sensitive bounce back offer from the restaurant owner. And the restaurant owners can and should strategically A/B split test.
‘What’specific type of ethical bribe (s), they could also offer, to induce these higher spending clientele,to quickly return more often.And potentially drag other soon to be regular, repeat customers with them.
2.) Surprise bonus # two: The jeweler, (or participating retailer) will be sure and offer, one of their very best, extremely time sensitive, ethical bribes.Which rewards these potential first time customers, to do one of two things.
Growing Your Business Or Service Can Be Or Become Both Predictable And Extremely Profitable!
A.) Ethical bribe # one: The potential prospect/future customer, can enter the jewelers monthly free drawing, for a chance to win, a beautiful, women-s diamond studded necklace. Valued at $2,500 dollars.
And for the men, a stylish looking, Rolex watch, also valued at $2,500 dollars
B.) Ethical bribe # two: And just for dragging a friend with them, to your show room. Whose at least 18. And doing so before the hand written date on the coupon/gift certificate expires.
They can save up to 50 or X% off any purchase up to $1,500 dollars. And they can save up to 30 or X% off any purchase of less than $500 dollars. Or X.
In part two, (coming up shortly.) You’ll discover how and why, you definitely need to start benefiting, from some really simple marketing skills. Don’t you agree?
And Just See A Potential Marketing Budget! (See Potential Untapped Marketing Possibilities Or Opportunities!)
P.S.Now as is customary during this part of our show.Please share your extremely valuable comments (in the comments section below) that you can apply to your business,product or service in the next 30 days or less!
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And they’re pro-actively looking for potential guest speakers.Please don’t hesitate to-either- pass their name and contact information directly
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