So Who Else Definitely Wants To Know How To Increase Your Business Without Using Outrageously Expensive Advertising!
Who doesn’t want to know or ‘discover’ how to systematically increase your business, especially if you can-somehow- figure out, how to do so, for literally pennies on the dollar.
And then going forward, use just a fraction of your typical, upfront out of pocket costs. To create some positive, viral word of mouth and mouse buzz.
Honestly, ‘what’ dedicated, profit seeking entrepreneur, can possibly say no to such a proposition? Would you?
After all, by now, you’ve had the chance to try some conventional advertising and or promotional methods, right? And for the most part, your results have been dismal at best, correct?
For one thing, you barely get a one to one return, right? Meaning, not even 30 minutes after your ad is run. No matter how much you spent to run it. For the most part, the general public has forgotten about it, right?
So each time you pay for one of those outrageously expensive ad campaigns. From the general public-s point of view. You’re literally starting over from scratch, correct?
Which is all the more reason(s) why, you should seriously consider, the following marketing/promotional alternatives.
So Would You Rather Keep Wasting A Fortune On Outrageously Expensive Advertising? (Or Start Marketing And Consistently Generating A Profit!)
Say for example, you’re one of the three senior marketing directors, for a local retail furniture outlet.Which currently has two locations. With a possible third, opening up in the next six months or less.
And currently, on average, your particular store, invests about $50,000 – $65,000 dollars per month, and slightly more during the later year holiday season.
And for the most part.You know, it’s the usual suspects. Meaning, sometimes it’s direct snail mail, one sided post cards. Other times it’s outrageously expensive, prime time, local radio and TV spots.
Anywhere from 30-60 seconds each. All of these combined, traditional advertising or promotional methods, obviously produce some front end sales. Correct?
But once you put a pencil to the actual (CPL), cost per lead. You quickly realize, not only how outrageously expensive, each lead really is. But, you also realize, just how inefficient, your entire, traditional advertising/promotional process is.
Which is why, you’re open to at least A/B split testing, various, non traditional marketing strategies or tactics. Trying to discover, which (if any) approach, consistently generates, the most front and long term back end sales, for the least amount of money and dedicated resources or assets.
Let Your Major Competitors Focus On outrageously Expensive Advertising Campaigns!
So one of the potential marketing strategies, you will heavily rely on is.Constantly generating, some positive, viral word of mouth buzz.Both on and off of social media.
Case in point. Since you already know, your ideal, upscale customer, be they a high income earning individual or couple, is easily worth. Somewhere in the neighborhood of $4,500 – $15,000 dollars. Give or take, over the next five to seven year period. With a total lifetime customer value metric this lucrative.
You can and should get creative, with at least some of your marketing/promotional methods.Don’t you agree? That said. Here’s one of the very first marketing/promotional strategies, you will at least inexpensively test.
You approach one of the more prominent, local doctors associations.But instead of paying for advertising in their monthly or periodical , on or offline newsletter.
Instead, you offer to trade, (in essence barter) if you will, with the newsletter publisher.Huh? Here’s what you initially propose.
In exchange, for the newsletter administrators, charging you X amount of dollars to place, in essence, what would amount to an insert in their offline newsletter publication. You will allow them to raffle off, a $15,000, or X thousand dollar, Master Bedroom Suite.Huh?
But the really good news is. Every person who enters the raffle, be they a professional or not. They only make a one time payment of $1,500 dollars. As long as they join your opt in email/mobile marketing list.
Otherwise, they can still enter, but their one time raffle entry payment jumps to $4,500 dollars. Which is still a pretty nice savings, is it not? Absolutely.
Just Start Making Your offers Irresistible To Your Main Target Audience And Watch What Starts Consistently Happening To Your Bottom Line!
Case in point. Let’s say your actual hard cost, for a $15,000 dollar, Master Bedroom Suite, is typically just $9,000 dollars. So you tell the newsletter publication administrators.
They get to keep, 100% of everything over $10,000 dollars.So you at least cover your actual hard cost, plus the labor & delivery charges. The publication definitely makes out like a bandit, correct?
Because, (just for hypothetical marketing illustration purposes only!) Let’s say, out of the 2,721 local doctors/professional members, who receive/subscribe to the associations, electronic (digital) newsletter.
93 decide to join your opt in email/mobile marketing list, so they only have to pay $1500 dollars, in order to enter the associations raffle. Here’s the math. 93 raffle entrants @ $1,500 dollars each.Equals $139,000 dollars, in gross front end profits, right?
Minus the $10,000 dollars, (or whatever actual amount), you need in order to fulfill. So the association, basically grosses the remaining $129,000, or X amount of dollars, right?
They’re extremely happy, are they not? Yep. And clearly, the first grand prize winner, who invested just ten cents on the dollar, to win a Master Bedroom Suite. They’re also pretty happy, right?
Coming up very shortly in part two, you’ll discover, how every one else, including you, is extremely happy as well.But for now. Are you better starting to appreciate, ‘how to’ increase your business, without constantly relying on some type of outrageously expensive, traditional advertising or promotions? Say yes.
Who Says You Can’t Or Shouldn’t Wow Your Ideal Prospects In Order To Create Some Major Buzz!
P.S.Now as is customary during this part of our show.Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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