So Are You Finally Ready To Embrace Some Small Business Marketing Strategies That Work! Part Two
So after reading (and hopefully!) re-reading part one of this ongoing series. Has it finally dawned on you.
Why you definitely need to (fully) embrace, some small business marketing strategies that work? Good answer. Me too BTW.
Here in part two. You’re going to peel back the onion even further. And hopefully, as a direct of doing so. You will see, some potentially untapped marketing possibilities.
Which are waiting to be both discovered and implemented, on some level or another. By either you or your major competitors. Either way, as a direct result of your exposure to this two part series.
You’ll now be sufficiently exposed, to enough proven marketing know. To help move your business or service, to the next level or two. Don’t you agree? Great. Let’s have a look. So you can then get to work.
And do so, without constantly being stressed out or fearful of, whether or not, you’re doing the right thing.
Are You Finally Ready To Start Leveraging Your Sales Funnel So It Constantly Produces Income On Both The Front And Back End!
Quickly picking up where part one left off. Another one of the potentially lucrative, (JV) joint venture (aka) strategic alliances, you will pro-actively pursue, in order to gain both some direct and indirect exposure, to your ideal, long term repeat customers.
You’ll assign 3-5 of your top, outside sales reps, to spread out, and each head to a major part of the business district. And they’re assigned to find one of those street corner set ups, which sells primarily newspapers and coffee and possibly bagels, pastries or doughnuts etc.
And here’s what your sales reps initially propose to them. Because at least a percentage of these self employed vendors daily foot traffic , is either, the affluent or influential men & women, who work directly in the heart of the business district.
Or they work directly or indirectly with the men & women who do.This being the case. Since you’ve already run your ideal customers, total lifetime customer value metrics.
You already know and fully appreciate your ideal customer, is easily worth, somewhere between $390 -$6,500 dollars, over the next five to seven year period. And of course those values are even higher, for your more affluent or influential customers.Right?
Since your gross front and long term back end profit spread, will easily allow you some creative marketing latitude.
You Can And Should Pro-actively Look For Some Untapped Marketing Opportunities To Power Network With Some Non Directly Competing Vendors!
First of all, you allow the owner(s) of the news stand, to sample all of your gourmet coffees. And whichever you they choose. You will allow them to initially promote it to their daily customers. Get this. For free? Say what?
Meaning, they will create a a large hand sign, advertising a free Xtra large cup of gourmet coffee, when their customers spend X amount of dollars or more.
You’re gladly supplying the gourmet coffee or cocoa during the brutally cold winters,and the great tasting ice teas or lemonades, during the hot summer months. Which the vendor enthusiastically gives away to their customers, who spend X amount of money. And get this. For the initial promotion.
The vendor will only sell Xtra large cups of coffee. And you’ll also supply them with the relatively inexpensive large plastic cups too.Which you’ll buy in bulk from a local vendor.
(More on ‘how’ you’ll potentially JV with plastic cup provider in just a little bit. And once the promotion/launch is over. Now every customer who brings their big gulp cup with them. They only pay $1.29 per cup, instead of the normal retail price of $5.29-or X per Xtra large cup.
Of course at some point, a certain percentage of these men & women, will definitely want to do one of three things.
Don’t Always Look For Some Ways To Just Advertise! (Instead Look For Some Previously Untapped Marketing Possibilities To Lend Other Non Directly Competing Vendors A Helping Hand!
A.) First: They’ll definitely want to purchase, either a 5,10 or 20 lb. bag of your great tasting, gourmet coffee, per month, for their very own personal use, right? Absolutely.
B.) Second: At some point, they’ll definitely want to purchase some, on a monthly basis, for their office or place of business, correct? For sure. Are you now starting to better appreciate, the total lifetime value of a customer/client concept? Great
C.) Third: At some point, they’ll definitely want to purchase some gourmet coffee, tea, lemonade, cocoa or your higher end dinner wines or champagnes, as gifts for, close friends,siblings,in-laws, neighbors, BFF’s, (Best Friends For Life) neighbors, co-workers or employees etc.
Are You Starting To Fully Appreciate How One Low Profit Front End Sale Turns Into Multiple Repeat Back End Sales?
Hopefully you can now better see and appreciate, how this one relatively simple and straight forward marketing strategy, can and definitely will, (primarily) on the back end of the beverage distributors sales funnel process.
Will add additional gross profits to their bottom line.Don’t you agree? And truth told, the beverage distributor, hasn’t even scratched the surface of the previously untapped marketing possibilities.Don’t you agree? Great.
Now going forward. You’ve got a much better idea, of ‘why’ you should start pro-actively embracing, some small business marketing strategies that work. Don’t you agree?
Take Your Marketing Blinders And Start Pro-actively Looking For Your Share Of Untapped Marketing Possibilities!
P.S.Now as is customary during this part of our show.Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
As always, if you got any value out of this post, please share this on your favorite social media sites or tweet this.Thanks!
And if you’re currently registered on Linkedin or twitter,and you’re serious about about doing some type of power networking.Let’s get connected asap!
Extremely important note:And if by chance, you happen to know any of the lesser known podcasters,who also target,small business owners,service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers.Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa!Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series,because it will help you increase your gross profits by as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.) It’s a $97 dollar value and it’s free!
