These proven credibility examples make you money!
(And How You Can Too!)
Ever wonder what simple long term bank account filling credibility examples of building online trust, has to do with consistently making money online?
Well, it just means that until you establish rock solid customer friendly credibility in the eyes of your prospects, very few of them will ever buy anything from you.Ouch.
Introducing Five Simple Approaches To Establishing Long Term Bank Account Filling Credibility With Your Best Customers And Clients…
1.) Whenever possible offer your best customers an extremely generous free bonus, or an additional extended warranty period or a special “OTO” ( One Time Only) discount bonus.
In exchange for them supplying you with an exact quote that you have permission to use in your various marketing materials, touting the specific benefits that they received as a direct result of using your products or services.
And always remember to remind them to be as specific as possible when they are describing the benefits that they have received.
For example: if your tax preparation service offers specialized software and other state of the art programs.
And one of your clients saved at least 34.7 percent in the last 9 months,, then you want to have them mention that in their testimonial to you. Or if your program helps your prospects to save money on their automobile purchases.
Don’t Under Estimate The Importance Of Relationship Marketing To Your Long Term Success!
And one of your clients saved X% off the suggested retail sticker price, then be sure that they mention that exact amount in your testimonial. It always helps if they can include either a picture or video with it.
This will help to establish serious social proof in the eyes of your ideal prospects.
(Anytime you happen to attend an influential industry conference or one day workshop event etc; try (before hand) to secure a video interview with one or more of the respected industry heavyweights and get their permission to include it or your state of the art WordPress blog.
Or get their permission to have a picture taken with them and also prominently feature it on your blog as well. This subconsciously conveys to your readers that you are one of the players and are to be taken seriously.)
2.) If you happen to market primarily to other businesses or what’s often referred to as ( B2B) marketing, and you happen to personally have a well established relationship with one of the big wigs of the company.
Then be sure to quote any positive testimonial like statements that they give you (with their) permission of course.
In fact you may goes as far as to get their permission to either audio or video tape them in order to add to it either to your blog or website etc.
These Proven Credibility Examples Of How To Establish Trust…( Equal Long Term Online Success!)
3.) The average web surfer is not a techie. So that means you really need to minimize the use use of all the fancy techie stuff on your sites. Which means no slow loading sites because of too much graphic overload or too much fancy animation etc.
Most web surfers over 45 years of age, did not grow up (in school) using computers the way their kids or nieces or nephews did.
And that’s one of the reasons why a staggering 66% of all shopping carts are left abandoned on your site!
Because many web surfers (of all ages) don’t trust online technology. And when you think that your impressing them with all of your over the top technology, the truth is that what your really doing is frightening them.
(Note: Stop with the techie over kill stuff! They just want to purchase your product or service or (hopefully) join your list. Not be steamrolled by the latest and greatest techie thingy!)
Your Customer Won’t Buy From You Until They Trust You…
Can you imagine getting married after just one (semi okay) first time blind date? Not a chance,right? You build trust (especially online) over time.
4.) Anytime that you get an interview on audio or video tape (especially) if the person providing it has social credibility, then be sure to send the link to everyone on your list and share it.
Keep in mine, they don’t have to have the enormous social credibility of Oprah or Dr. Phil. In fact if your business is an air conditioning sales and repair service.
Then your typical customer will be equally impressed by reading about how your average home owner that reduced their heating bill by an average of 38% per year, as a result of getting your state of the art air conditioner ventilation unit.
5.) Make sure that you clearly articulate your iron glad 100% “no questions asked” money back guarantee (if you have one.) If your policy states “No Questions Asked”, then be sure that you live up to it and stand by your statement.
( If your guarantee is 90 days and the typical industry standard is just 30 days, then by all means properly articulate that your’ Iron Clad’ guarantee is 300% better than the current industry standard.)
There Are Definitely Different Types Of Relationship Marketing Strategies And Or Tactics For You To Employ!
In conclusion: basically you want to be sure that you (and all of your associates) do everything in your power to over deliver for your valued repeat customers and long term clients, no matter how you currently market your business on or offline.
(But especially online. And no it doesn’t matter what your particular niche is, these proven marketing secrets will work from you! Provided that you work them.)
And you will be taking a giant step towards cementing a profitable long term relationship with them.
In Part Two you will discover at five more low cost (yet oh so ) powerful ways to gradually build unshakable trust (especially) online with your valued customer base. So stay tuned.
Your Must Complete Homework Assignment Is:
Name at least two simple strategies that you discovered in this post that you can immediately apply to your current business, product or service, that will instantly help you start building, maintaining and increasing your long term bank account filling credibility.
And no, these potential money making credibility examples, do not have to be earth shattering! Just practical and do-able now! Nuff said! Get to it!
As always, if you got any value out of this post, please Google Plus or tweet this. Thanks!
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