Who Says You Shouldn’t Leverage Your Different Types Of Profit Centers! Part Two
Do you also like to actively participate in free drawings and or raffles of any kind? And if so, how often do you sponsor or co-sponsor free drawings or raffles, for your own business and or service?
Raffles and free drawings of some kind can be incredibly good for increasing your immediate cash flow. And your long term gross front or back end profits as well.
In the short term. Strategically using free drawings as often as you can. Doing so can help you build an incredibly targeted list of potential first time prospects or customers. Which more than likely, will ultimately lead to you or your major competitors.
Creating different types of profits centers. And very possibly, multiple steams of income producing activities as well.You really do, have more untapped marketing possibilities, and options than you currently realize. As you’re about to discover.
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You’re about to discover,how practically any marketing savvy retailer of any kind. Can and should routinely use, some type of free drawing and or raffle, leading generating/income producing strategy.
Watch how potentially profitable, the raffle/income producing strategy is. Let’s take a look at this particular income producing strategy,from a couple of different perspectives.
1.) First: Let’s suppose you’re company manages local rental units, for local developers.Who target local men & women who routinely earn, either high five or six figure a year incomes.
And that’s who they’re pro-actively targeting, with their various promotions. For ex. One of the properties managers, most popular raffle strategies is.Every tenant, who pays their rent on time, for the next three, (or X number of) months.
They’re automatically get to enter into a raffle. And for just an additional $200 dollars each. One extremely lucky tenant, will win a deluxe, 75 inch, flat screen TV.
Normally this particular TV, would retail for $1,200 dollars.Plus, the first prospective tenant, (who rented) one of the property managers, high end condo, townhouses and or single family units etc.
They have the option to purchase, a state of the art, 75 inch flat screen TV. Again, normally this TV would typically retail for at least $1,200 dollars.
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Now bare in mine.The primary reason, the extremely marketing savvy retailer, is allowing the upscale rental property management company, to purchase these state of the art, electronic goodies, at or just above their actual cost.
Is because they realize, these affluent and influential men & women have professional and inner circle members. Who will constantly be exposed, to these really nice appliances and or, state of the art electronic goodies.
And rest assured, at least some of those individuals, will definitely want to be hooked up too? Correct? You’d better hurry up and know it.And these individuals, will constantly take to social media.They’ll post some really cool images.And cool videos too.
2.) Second:Now let’s see how your retail appliance store. Can strategically use free drawings. Not only as a proven lead generation strategy. But as a proven strategy, to systematically create additional income as well.
Case in point. Suppose you and or your major competitors, sponsor a 90 day free drawing.And the 1st grand prize winner, automatically wins, a $5,000 dollar, state of the art home entertainment center.
And you let every entrant know, as long as they’re one of your opt in email/mobile marketing subscribers, and they drag at least two guest to your store, who are at least 18,who aren’t current subscribers,before the expiration date.
And they are the chosen 1st grand prize winner. Guess what? Instead of just winning the $5,000 (or X thousand dollar), state of the art home entertainment system.
Because they’re a subscriber, an they dragged at least two non subscribers with them, before the expiration date, who are at least 18.They automatically win, a state of the art home entertainment system, which is worth at least $7,500 dollars in overall retail value.Say what? Of course your actual hard cost, are worth less.
But hopefully you get the overall point.Correct? great! Are you starting to appreciate, how and why, you have to maximize your different types of profits centers. Say yes!
Are You Starting To See And Appreciate The Long Term Profit Generating Potential Of The Many Types Of Profit Centers! (Which Are Not Currently Being Utilized!)
P.S.Now as is customary during this part of our show.Please share your extremely valuable comments (in the comments section below) that you can apply to your business,product or service in the next 30 days or less!
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And they’re pro-actively looking for potential guest speakers.Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa!Thanks!
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