Promote Or Market Like This And You’ll Ultimately Get Or Gain Access To Some Major Influence-rs!
Have you also noticed how some industries are literally loaded, with tons of front or back end, potential joint venture (JV) arrangements of all kinds.And when you or your major competitors, start consistently marketing and or promoting in a certain way.
You will ultimately have access to some major influence-rs. Irregardless o how big or small, your current operations are.Have you noticed this all too common occurrence as well?
Sadly, far too many, on or offline aspiring entrepreneurs, try and operate like they’re an island.Huh? Meaning, they try and grow or increase their sales and revenue.
Strictly based off the current size, of their own social media following. Or their own current traffic.Or their own opt in email/mobile marketing list. Or their own WordPress blog traffic etc.
And while you absolutely must, continue to build and develop, your very own assets and or resources. If you’re not consistently, generating and or utilizing, some form or type of ongoing, potentially bankable marketing leverage.
In the end. Once all the marketing smoke clears. You’ll discover, your entrepreneurial endeavor, was or is, only a fraction of what it actually could or should be. And that’s not so good. Don’t you agree?
Who Says The Original Social Media Grape Wine Is Dead? ((And Or Not Nearly Effective As It Used To Be!)
Right about now.If you’re truly serious about scaling your business and or service to the very next level or two. You simply must have some sort of ongoing presence on social media.Correct? Absolutely.
However, please don’t ever neglect and discount the short and or long term effect.Of the original social media. Huh? Why that would be none other than, good ole fashion, positive word of mouth. And now positive word of mouse has to be included on that list as well. Don’t you agree? Absolutely.
Formalized, positive word of mouth buzz. Is,was, and definitely will remain, far more influential, to your current and future sales growth. Than any slick, extremely well crafted, paid advertising and or promotional material. The absolute best minds on Madison Avenue can or ever will create.
Stop and think about these all too common scenarios.
1.) First: You and I, and practically every one else.We record our favorite programs, and eliminate the paid commercials.Do we not? Absolutely. Plus, we routinely head for the bathroom or the kitchen, while watching any type of network programs, right?
2.) Two: Whenever our phone rings or we receive a text from someone we respect. And they encourage us to check out whatever. The net result is.We’re ten times more likely to do so. As opposed to responding to some type of outrageously expensive, traditional form of advertising and or promotion.Correct? Absolutely.
So When Is The Last Time Your Personal Or Professional Network Recommended A Product Or Service Which You Didn’t At Least Initially Check Out?
Case in point. Let’s say your exotic beverage distributorship, wants to sell more of your mid to higher level, dinner wines and or champagnes. Currently, your mid level dinner wines, normally retail, for anywhere from $389 – $650 per bottle. And your mid level champagnes, normally retail for $500-$900 dollars a bottle.
Which means, you’re clearly targeting, men & women who routinely earn, high five and six figure a year incomes and above.Correct? As well as their professional and personal inner circle members.
So imagine what will definitely start happening to your gross front and back end profit margins. When you start forming, some potentially profitable, (JV) joint venture arrangements, with some local, non franchised, upscale women’s shoe and clothing stores.
Case in point. Because your ideal,higher incoming earning female customer, has a current total lifetime customer value metric, of somewhere between $400 – $6,500 dollars. Give or take over the next 5-7 year period.
This being the case. Here’s one of your first, potential positive word of mouth and mouse, marketing strategies, you’ll initially test with a popular, independently owned, upscale ladies shoe store.
If You Decide To Go The Word Of Mouth And Mouse Route! (You’ll Definitely Save A Ton Of Money On The Initial Front End!
The arrangement you’ll initially make with the owner(s) of the female shoe store is this. The first 25 (or X) number of women, who spend over $300 or X number of dollars for a pair of power pumps.Much to their surprise, your exotic beverage distributorship, will credit them $100 dollars off their purchase.Say what? That’s correct?
Right off the bat.You know some of these ladies, will be text blasting, before they even leave the shoe store,their closest friends,respected colleagues, siblings, in laws, neighbors, co-workers and or employees, before they even leave the store.Correct? Absolutely.
Not to mention, posting some really cool videos, showing off their newly acquired power pumps, all over social media. And, the first three ladies, who spend over $800 dollars, on their power pumps.
Your company will issue them, a $250 dollar credit towards the purchase of their shoes!Say what? Again, you’re investing long term, in some direct access, to both their professional and personal inner circles. (For literally pennies on the dollar.)
Because those 25 (or X) number of local ladies, will easily share their extreme good fortune, both on and offline, with at least 25 ladies apiece, correct? For sure.
So within a matter of weeks, If not!) days! At least 625 women, (with similar financial backgrounds),will become aware of your beverage distributorships generosity. (25 x 25= 625 potential new, first time and eventually, long term repeat customers.)
Can You Honestly Think Of A Simpler Less Expensive Way To Scale Your Businesses Brand! (For Literally Pennies On The Dollar!)
Of course here’s where, your strategic marketing generosity is ultimately going. The upscale women-s shoe store, will train their associates, to hand these 25 (or X) number of women, a sealed envelop, with the words “Thank You!” written in big red letters on the outside of it.
And inside, they will discover, at least two, extremely time sensitive, discount coupons in it.
1.) Discount coupon #one: First, extremely time sensitive discount # one, will have, one of the women’s shoe stores, best market tested, bounce back offer coupons in it.
Alerting them, to return to their store, before the hand written expiration date expires. And for dragging a friend with them, whose at least 18.They automatically save X% more!
2.) Discount coupon # two: Comes directly from your beverage distributorship.And just for dragging a friend with them to your store/showroom. Whose at least 18.Before the expiration date expires.
They get to purchase a mid level bottle of champagne of their choice, and save 40 or X% off the normal retail price of $650 dollars or X.
In part two, you’ll discover at least three more, potentially profitable marketing strategies and or tactics.Okay? For now, are you definitely starting to fully appreciate, how promoting or marketing like this! Definitely helps you get or have access to some major influence-rs! I sincerely hope so!
Are You Starting To Appreciate How Having The Right Access Definitely Makes All The Difference!
P.S.Now as is customary during this part of our show.Please share your extremely valuable comments(in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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And if you’re currently registered on Linkedin or twitter,and you’re serious about about doing some type of power networking.Let’s get connected asap!
Extremely important note:And if by chance, you happen to know any of the lesser known podcasters,who also target,small business owners,service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers.Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa!Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your gross profits by as much as 25% in the next 90 days or less.
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