Right about now, after (or as) you’re doing a fairly extensive internal analysis of your business or service.
You’re in a constant emotional struggle, trying to figure, going forward, how to gain competitive advantage of some kind, correct? Welcome to the party pal.
Especially if your financial assets and or resources, are some what limited, right? Of course.
Sure, you and or your major competitors, can always resort to some type of outrageously expensive, mass marketing and or advertising campaign of some kind.
But each time you’ve attempted this not so effective or efficient strategy in the past.Please be brutally honest here. How did things ultimately pan out? Exactly.
So why not take a step back and try and be more strategic, not only with your ongoing marketing strategies and or tactics.
But with your advertising and or promotional dollars as well. Because whether you currently appreciate or not.Your current advertising and or promotional budget, can definitely help other non directly competing businesses and or services, reach the very next level or two.
And thereby help your semi cash strapped small business or service do the same.Huh? That’s correct. Take a look and you be the ultimate judge.
So What’s Really Preventing You From Steadily Gaining And Maintaining Some Sort Of Bankable Competitive Advantage?
So have you also notices, what happens to your extremely hard earned money, each time you or i invest it, in some sort of traditional paid advertisement and or promotion?
That’s correct, it’s basically one and done. And if you continually invest money on any type of traditional, advertising and or promotional campaigns of any kind!
and you only get a measly one to one return. And you’re not even breaking even on the initial front end. News alert. Your entrepreneurial Titanic, is definitely on the verge of sinking.
On the other hand. When you consistently implement, some proven form of marketing leverage of any kind. You automatically generate additional free and long term, residual exposure.
Either for free and or for literally pennies on the dollar. Case in point. Some of you, already know and respect, my collaboration partners, over radar. Primarily, my collaboration partner Olivia Andres.
In case you may not be fully aware. Radar.io. They are tech experts, who do and currently help, some of the most respected companies, on both the fortune 500 and 100, build, some of the most, technologically advanced, location based experiences, currently available.
(Extremely important note: What you do, please don’t ask me, how they do it! Because their expertise is so past my current pay grade, it’s not even funny! LOL!
However, with that said. Please see the recent screenshot image message, I recently received from Olivia. She basically just re-emphasized, our collaboration publishing agreement.
And here-s a recent screen shot of just a sample of their current twitter accounts alone!
Your Competitive Advantage Will Definitely Start To Skyrocket When Start Consistently Marketing Or Promoting Like This!
Pretty darn impressive, right? No doubt. Or what about this? Take a look at the banner image screenshot below. Does it look at all familiar? It should. Huh?
If you go to the home/index page of my blog and scroll down the right hand column, you’ll see it. And once you click on it. You will be immediately re-directed, to my SEO expert coach and mentor, Evan Hoeflich-s blog page.
And if you’re also sincerely interested in learning ‘how’ his expert SEO products and services, can help you, just like they have definitely helped me tremendously. You can fill out and submit the form.
But here’s the point. Since I’m a registered affiliate of Evan’s, plus a current customer/student.Evan pays an ongoing residual based commission, for any customers I (or you!) refer him and as long as they remain paying customer/clients of his.
You and I earn a monthly residual commission. The main point I’m making here, with regards, to how to gain competitive advantage of some kind. Can you see, or are you definitely starting to appreciate, the different types of untapped marketing leverage available to you and I?
Each time i strategically link to my collaboration buds over at radar.
And Olivia or other teams members, strategically share the link all over their social media accounts. Which includes far more than just twitter BTW.
That additional free exposure, helps incrementally expand my reach.
Why Not Have Your Marketing Cake And Eat It Too?
Meaning: In this particular case. As I’m receiving all this additional free exposure from radar-s network. Who knows, maybe a lawyer or chiropractor or CFP clicks on Evans banner image, which in reality, is linked via my affiliate link.
And one or several of these professionals, decide to become not only a paying customer of Evan-s. But far more importantly, an ongoing paying client of his. (Which I cannot personally recommend his SEO products and services any higher BTW!)
But should they decide to do so. Guess who will be generating, an ongoing revenue share with Evan? Bingo! So are you definitely starting to better appreciate, how to gain competitive advantage, without having to be overly aggressive and or super tech savvy? Sat yes! Great!
Go Forth And Start Building Or Maintaining Your Very Own Competitive Advantage For Literally Pennies On The Dollar!
P.S.Now as is customary during this part of our show.Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
As always, if you got any value out of this post, please share this on your favorite social media sites or tweet this.Thanks!
And if you’re currently registered on Linkedin or twitter,and you’re serious about about doing some type of power networking.Let’s get connected asap!
Extremely important note:And if by chance, you happen to know any of the lesser known podcasters, who also target,small business owners,service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers.Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa!Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series,because it will help you increase your gross profits by as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.) It’s a $97 dollar value and it’s free!