This Is Why It’s A Critical Mistake To Ignore Or Neglect The Long Term Benefits Of Relationship Marketing!
So please be brutally honest here.When is the last time, you used or attempted to use, some type of paid advertising and or promotional strategy?
Either on or offline.And is it me? Or have you also noticed, when it comes to certain paid platforms.Especially Facebook in particular.
Their once semi affordable advertising rates, have definitely been heading north, (translated), their ad rates are dramatically rising, are they not? No doubt.
Which is just another in a gazillion or more reasons ‘why’, you simply cannot continue, to neglect and or ignore altogether, both the short and long term, mega profit generating potential, or the potential mega benefits of relationship marketing.
Because if you continue to do so.Like so many other aspiring entrepreneurs. You do so, at your own peril. because very simply, the long term benefits of relationship marketing is, it definitely helps you dramatically lower your upfront, advertising, marketing and or front end promotional cost. In some cases by a whole lo BTW.
Plus, it serves as a sort of built in hedge, against potential failure. And what profit seeking entrepreneur, can afford to ignore, potential long term benefits like that?
Of Course You Realize And Fully Appreciate How The Right Types Of Relationship Marketing can And Will Make All The Difference! (Right?)
Case in point. (Extremely important note:) Have you ever seen or initially noticed a TV or radio commercial. And it seems to play over and over again.
Until it finally gets to the point in which, (you kinda of sort of), know, more or less what the product or service is, which is being heavily advertised.But here’s the kicker.
For whatever reasons, not only haven’t you invested a nickel in the product or service. But you definitely have no immediate plans in the future, of doing so.
What’s the point, you skeptically ask? Simply this. Unbeknownst to you and the general public at large.The company or service, which has, and will continue, to pay an outrageous fortune, for those TV, radio or full and half page magazine ads.
For as long as they can continue to afford to do so. They have to continuously spend, (more like waste!) a proverbial fortune.
Simply trying to get a completely cold as ice, stranger, to initially notice their products or services, out of a sea, of tons of competitors.And sadly, for any number of reasons, at least 99% or more, of the general public, not only doesn’t notice them at all, at first.
But by the time they do, at least 99% of those entrepreneurs, have run out of, traditional advertising and or promotional dollars.And this all too common scenario, constantly plays out, over and over again.
Why Constantly Chance Strangers When You Can And Definitely Should Leverage The Current Relationship Currency You Already Have Established!
Say for example.You’d definitely like to start generating, more quality back links, (as often as possible) to different pages on your site, correct? But to date neither your on or off page SEO (Search Engine Optimization) efforts, have come up short.
Time and time again.So this lack of any reasonable results, has driven you and some of your major competitors, to try and generate back links, from highly influential online marketers.
But here’s your ongoing challenge. You don’t know any of them personally. And therefore, you have no ongoing, established relationship with them of any kind.
The two of you are glorified strangers to one another.Which reverts back to a company or service, blasting various types of paid advertisements and or promotions, on or offline. Initially, virtually nobody pays any attention to their paid ad messages.
Meanwhile, a proverbial fortune is constantly passing through their hands. Now contrast that madness to the following scenario.
You get a phone call or a test, from an extremely close relative, friend, sibling, respected associate, colleague, neighbor, co-worker, boss and or employee.
And they’re all excited about X? Because of your pre-established relationship with them.
How much more likely, are you to at lest take a look at whatever they’re referring to? Bingo!
Are You Definitely Starting To Better Appreciate The True Importance Of Relationship Marketing!
Take a look at the screenshot image below. This particular screenshot, of my (expert SEO coach & mentor Evan Hoeflich),comes from a blog owned by expert Internet marketer Matt Thomas.
And the blog post, Evan-s screenshot is featured in, is titled, ” 10 Blogging Coaches and Mentors to Help You Jumpstart Your Blog and Make Money.”
Here’s the point.Matt (himself), has been a successful online marketer, since 1999. And here’s sharing with his audience, ten sources, he definitely considers, are worth paying attention to. And worth investing in their extremely valuable products and services.
And BTW, another one of the ten potential online experts, Matt highly recommends, on the page, is non other, than my mega blogging rockstar coach and mentor Ryan Biddulph, of bloggingfromparadise.com fame.
This Is Why It’s A Critical Mistake To Ignore Or Neglect The Long Term Benefits Of Relationship Marketing!
This Is Why It’s A Critical Mistake To Ignore Or Neglect The Long Term Benefits Of Relationship Marketing!
So How In The World Does Relationship Marketing Of Any Kind Help Both Now And Going Forward?
Great question. Here’s the immediate short answer.In the case of securing quality back links, from highly influential players on or offline.Or highly influential players, with WordPress website or blogs, with high ranking (DA) domain authority.
In the case of Evan Hoeflich. Once you click the links to Evan-s site. You will be taken to his “Work With Me” page. And there, you’ll see my and others testimonial for his outstanding products and coaching services.
This Is Why It’s A Critical Mistake To Ignore Or Neglect The Long Term Benefits Of Relationship Marketing!
Here’s the main point.
The Established Relationship Capital You Already Have Should Be Consistently Leveraged To The Hilt! (And Beyond!)
Case in point.when you and other visitors, land on Evan-s “Work With Me’ page. That’s where you’ll see my testimonial. And because Evan has decent domain authority.Which is steadily improving BTW.
I along with the other testimonials, not only get the benefit of Evan-s domain authority.But, because Evan and myself, have an established, ongoing relationship.Some of those visitors, will not only click through to my and the other testimonials sites.
But a percentage of them, will not only become long term loyal subscribers. But over time, become first time and eventually repeat customers or long term clients as well.
Why? Because of the trust they have for the source. And as far as my mega blogging rockstar coach and mentor Ryan Biddulph goes.You longer term readers of my blog, already know he and I have literally been blog commenting buddies for years!
Which explains ‘why’ you routinely see him mention or feature my and other student/customers of his, comments on his blog.Generating quality back links for us.
Plus freely giving us massive, free exposure. Because his incredibly popular blog, as of last count, routinely generates in excess of 44,000 unique visitors a month.Yea, he’s definitely the real deal.
That being said.Hopefully you can now better appreciate, why you and I, simply cannot afford to ignore or neglect, the potential long term benefits of relationship marketing.Don’t you agree?
Are You Constantly Generating All Of The Potentially Bank Account Filling Marketing Leverage You Can!
P.S.Now as is customary during this part of our show.Please share your extremely valuable comments (in the comments section below) that you can apply to your business,product or service in the next 30 days or less!
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