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what drives profitability

Ultimately This Is What Drives Profitability And Increases Your Long Term Visibility As Well!Part Two

Hopefully after reading part one of this ongoing series, you have less relevant questions, about what drives profitability, correct?

Fortunately, the really good news is, you don’t have to have direct access to tons of money, in order to start or continuously make a really big splash.

In the right way. Say what? Thanks correct. As long as you understand, the basic fundamentals, of positive word of mouth and mouse, bank account filling marketing leverage.

And you’re pro-active in using or harnessing it. In various proven ways, on many different levels. Then guess what?

You can definitely move the need forward. As you’re definitely about to discover.

Otherwise, you’re sort stuck, with the options of constantly investing a proverbial fortune, on some type of outrageously expensive, dismally performing, traditional advertising and or promotional campaign of some kind.

And unfortunately, you already have a pretty good idea, how that process ultimately plays out, a staggering 98% of the time or more. Correct?

Have You Noticed How The Smallest Tweaks Can And Will Dramatically Increase Your Long Term Profitability!

For example. Honestly, what type of traditional advertising or promotional campaign, do you think you can start and sustain, over a 30-90 day period, off an initial one time investment, of say just $2,500 dollars.

So in other words, in your local area. Let’s say after carefully doing your intensive due diligence. And considering the vast majority, of your traditional advertising and or promotional options.

You ultimately determine, you can safely invest $2,500 dollars upfront. And this one time investment, can and will pay you an ongoing, front end gross return, every month. Say for the next 24 -48 months. Possibly more.

Somewhere between $5,00 -$10,000 dollars gross per month. These are definitely not pie in the sky numbers BTW.As you’re about to discover shortly. But back to this particular proposition.

Given the opportunity. Does it make economic sense, for you and or one of your major JV (joint venture) partners, to invest X amount upfront, in a one time invest. (You choose the amount which makes sense to invest.)

And as a direct result of your one time upfront investment. Say for the next 24-48 months bare bones minimum. You consistently generate a (ROI) Return On Investment of double to a 400% return on your money? Huh? What say you?

So How In The World Can You Or Anyone Else Possibly Expect To Consistently Generate 100- 400% Returns On Your Extremely Hard Earned Money!

It’s so gotta be some kind of scam, correct? Not so fast. It really comes down, to your current and total understanding, of how to effectively process the basics.

Say for example. Let’s see if the following situation, makes sense to you, from both a financial and marketing perspective. Let’s say you’re currently a struggling freelance writer.

And even though you have considerably good writing skills. There’s currently at least a gazillion and a half, other men & women, just like you, trying to break into the freelance writing space.

And with the competition, constantly growing day by day, and so many others, basically willing to work for all but or next to nothing.

Just to try and build a marketable portfolio of work. Which they can then present to potential customers or clients down the road. Currently, the most you can realistically hope for, is somewhere around ten cents a word or less. If you can believe that. Say what? Exactly.

All Things That Count Being Equal What Would You Ultimately Decide To Do?

Which means, for your average, 1,500 word masterpiece blog post. You can expect at best, somewhere in the neighborhood of $150 dollars.

But rest assured, another unknown freelancer. Has let the exact same potential client know, their starting rate is just five cents a word. Which means, for the same 1,500 word freelance blog post, the potential client, only needs to invest $75 dollars. What would you do, if you were the editor or potential client? Exactly.

That’s one particular, all too common scenario, for your typical freelancer of any kind. Not very promising, right? Now then, let’s suppose, you’re not just your typical, (one trick pony) type of freelance content writer. Huh? Exactly.

Because you’ve also invested both your time and financial resources, into learning, the proven on and off page SEO (Search Engine Optimization) basics.(Who knows, maybe you too, have also hired, my expert SEO coach and mentor, Evan Hoeflich, to personally teach you, his proven SEO secrets.)

So your blog posts or youtube videos, start consistently ranking, (and remaining) on the 1st or second page, of the major search engines. Primarily Google, for literally years.

Now then. Let’s say one or several of your extremely well written blog posts, which you basically, initially wrote for next to nothing, for an up and coming, extremely marketing savvy software developer and distributor.

Guess what? It’s currently ranked on the 1st page of Google, for the long tail keyword phrase you’re targeting. Granted, even though it doesn’t consistently generate as much free (organic) traffic, as a far more competitive keyword phrase would.

But since you know ‘how to’ consistently get your blog posts to initially rank well and remain on the 1st or second pages, for your targeted, long tail keyword phrases. Your content writing skills, are starting to become in demand. Which means, you’re now in the position, to start receiving, much higher rates per word and or blog post.

But still in all. Your freelance blog posts not only consistently rank incredibly well. But just like one of my most viewed videos, which is embedded in this particular blog post. The video has continued to remain on youtubes 1st page. Literally going on years now.

Are You Starting To Appreciate How Consistency Can Be Translated Into Some Long Term Profit Generating Opportunities!

Here’s the point. Since the extremely pro-active software developer is incredibly marketing savvy. They have both their market tested, free list building lead magnet giveaway other in the post.

Plus a few of their most profitable affiliate links. Which means, as the subscribers not only join their list, but also begin to convert into paying first time customers, and long term repeat customers.

The bottom line. On average, the software entrepreneur, is averaging, month after month, somewhere between an initial front end gross profit of $5,00- $10,000 dollars per month.

With a combination of low initial front end sales and much larger back end sales of software and ongoing services for their clients.

This being the case. Does it make sense to you or the software developer to pay this or any particular, higher skilled freelance content writer. A much higher premium per blog post? Or maybe even a set fee of X per blog post.

Either way, if you were a former struggling, content writer. Who was used to competing with a gazillion other struggling freelance content writers. And now, because of your SEO skills and knowledge.

You can get your content, to consistently rank on the 1st or second page of the major search engines. If one of your clients, offered you a set fee of somewhere between $1,500- $2,000 dollars per blog post.

So Would You Rather Barely Break Even On The Initial Front End Of Your sales Funnel Or Pay a Set Flat Fee And Reap All The Additional Long Term Front And Back End Profits!

Could you live with that? Probably. And if you’re the extremely marketing savvy software developer. Or any other profit seeking online entrepreneur.

Would it make sense to you, to invest any where from $1,000 – $2,000 dollars per month. Or X for an accomplished content writer, who can consistently rank extremely well in the major search engines.

And each time they do, those blog posts, consistently generate, anywhere from a gross front end profit of $5,00 -$10,000 dollars profit. You so got that right.

In a nutshell, this is just one incredibly simple, straight forward marketing strategy, which is being done, literally every week online. By companies, rewarding, highly skilled, freelance, online content writers/marketers. Both parties win.

This being the case. Are you starting to better appreciate what drives profitability? On or offline. Me too.

Have You See Enough To Start To Structure Your Own Non Conventional Sales Funnels!

P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!

As always, if you got any value out of this post, please share this on your favorite social media sites or tweet this. Thanks!

And if you’re currently registered on Linkedin or twitter, and you’re serious about about doing some type of power networking. Let’s get connected asap!

Extremely important note: And if by chance, you happen to know any of the lesser known podcasters, who also target, small business owners, service providers or aspiring startups entrepreneurs etc.

And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa! Thanks!

And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your gross profits by as much as 25% in the next 90 days or less.

And help you master your effective communication in marketing skills.(No matter what your particular niche market is.) It’s a $97 dollar value and it’s free! Please note some links on this page are affiliate (income producing) links.

4 Responses to Ultimately This Is What Drives Profitability And Increases Your Long Term Visibility As Well! Part Two
  1. Great Article! If you want to increase the SEO of your website then you must try to translate your website into a few other languages hiring a good translation because this can this improve the visibility of your website and can give you good business leads. This idea is really effective!

    • Thanks for sharing your awesome advice Charlie!

      I had no idea that process would help with any parts of SEO.

      Please let me know, how soon you would like to do a guest post, explaining
      how the entire process might potentially work.

      That would be extremely helpful & beneficial to my constantly growing
      audience. Thanks!

  2. Hey Mark,

    Business takes time to develop therefore; you need to create a perfect strategy. A well-designed customer strategy will coordinate many different functions, skills, and practices.

    The most successful companies continually experiment with innovations that make life better for customers. Customers appreciate companies that can do this effectively, time after time. Eventually, thanks for sharing your worthy experience with us.

    With best wishes,

    Amar Kumar


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