This Is How And Why The Right Type Of Customer Retention Strategies And Tactics Mean Much Larger Profits! Part Two
Hopefully after reading and re-reading part one of this ongoing series.You can now, much better appreciate, why you simply have to start developing, some proven, customer retention strategies and tactics.Don’t you agree?
And stop wasting a ton, of your extremely hard earned money, on those outrageously expensive, dismally performing, traditional advertising and or promotional campaigns.
And practically as soon as you do so.Not only will you start to consistently generate, anywhere from 25-50% more quality leads.
But you also start systematically doing so, for a whole lot less money. Is that an extremely profitable condition, (going forward), you can definitely live with? Me too.
As you start mastering the basics, of proven lead generation strategies and tactics. You’ll notice, how fast your overall customer acquisition costs, begin to drop as well.
Which means, in some particular situations, (and obviously) under the right circumstances. You can and or your major competitors, could literally do the same amount of gross business as the year before. And simply by lowering your overall, front end cost, by at least 30% or more.
And slightly increase, both your front and back end gross profits, by at least 20% or more.And you’re netting a much higher, overall gross profit. How cool is that?
Are You Finally Ready To Develop A Market tested Customer Acquisition Funnel!
Case in point. Picking up where part one left off. So let’s say at least three of the five, non directly competing vendors, currently located in the same strip mall as you, take you up on your extremely time sensitive offer.
(Please refer to part one of this particular series), for all of the exciting marketing and or promotional details.Here’s the remaining part, of your multi pronged, marketing strategy.
First.You will make the three, non directly competing store owner(s), know. For the next 90 (or X) number of days.You will be holding a multi pronged contest.
And you’ll have three different grand prize winners.First, whichever business or service, produces, the most number of first time customers.Simply by passing out and distributing and having the most of your, extremely time sensitive, first time customer discount coupons, redeemed before they expire worthless.
You will not only throw the company, a fancy catered lunch, by one of the areas, top rated catering companies.Because in reality. The particular catering company you choose.Is also one of your main, JV (joint venture) and or cross promotional partners.
Which means, you both benefit, (especially) long term, with your current marketing/promotional arrangement.
Whose Says Effectively Marketing Your Business Or Service Has To Go The Conventional Route!
Plus, you’ll also pay for an office pizza party, at least twice throughout the year.
And you’ll finance 100%.The cost of , (just depending) on how many total employees, the non directly competing business has.Either three or five large pizzas, plus three large sodas, and one order of 50 buffalo wings.At least twice a year.
Here’s the other, rather subtle marketing strategy, (if nothing else), you’ll initially test. When the owners of the business celebrate their annual anniversary.Or if or when, they open a new location locally.
Since your ideal customer, has a total lifetime customer value metric, of somewhere between $3,500 -$11,000 dollars.Give or take or the next five to seven years.
You will also gladly purchase, at least two, rather large birthday cakes, with the number of years the business has been open, placed on it. And the owners are highly encouraged, to let, both their current and future customers know, they’ll be supplying slices to their existing customers and the general public, while supplies last.
Plus, every customer, (who either) spends over a certain amount, or drags a friend with them, whose at least 18.They automatically get to reach into the vendors local grab bag.And they can win various, extremely time sensitive, discount savings coupons, from the other three (or X number) of participating, non directly competing vendors.
Who are also located in the same strip mall as your retail jewelry store.However.Because your jewelry or retail store or service, is 80-100% financing these particular, non traditional marketing strategies or tactics.
On the back (or B side) of every vendors,in store grab bag, extremely time sensitive, discount coupons. Will also be, one of your best market tested, time sensitive discount coupons as well.
Are You Starting To Appreciate How Some Proven Strategies To Improve Profitability Definitely Give At Least A Temporary Edge!
Great.Because this is just the proverbial tip, of the long term marketing iceberg. And as you steadily develop, some of your very own, customized, customer retention strategies. Does that work for you? Great.
P.S.Now as is customary during this part of our show.Please share your extremely valuable comments(in the comments section below) that you can apply to your business,product or service in the next 30 days or less!
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Get Ready To Put Some Marketing Distance Between You And Your Major Competitors!
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And they’re pro-actively looking for potential guest speakers.Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa!Thanks!
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