How Some Really Simple Activities Of An Entrepreneur Can And Definitely Will Make All The Difference!
Which of the all too common activities of an entrepreneur, would you say, definitely help move your semi cash strapped, small business or service, forward.
Is it your outrageously expensive, traditional advertising and or promotional campaigns.
I didn’t think so. And the very few times, you’ve actually bothered to A/B split test, some of the non traditional marketing strategies and or tactics, you’ve barely utilized.
What’s been your initial results. And knowing and understanding, the lifetime customer value metrics like you do.
Does it make sense, to continue on, with either the traditional or non traditional approach?
And while you’re at it. How much longer will it be, before you add some type of market tested, back end, income producing strategy, to your current sales funnel?
Have you also noticed, one of the most profitable, low cost, high impact, long term ways, for you (and or) your major competitors, to create ongoing, perpetual sales revenue.
On both the initial front and back end of your business and or service.Is to strategically leverage, (as often as possible), other non directly competing vendors, tangible and non tangible resources and assets.Have you noticed, this rarely tapped opportunity as well?
Stop Or Don’t Neglect And Or Under estimate The Full Long Term Benefits Of Partnership Marketing!
Case in point. Suppose you and an extremely close relative, (maybe a first cousin), you open a local car repair shop. And your ideal, (local customer), currently has, a total lifetime customer value metric of somewhere between $250- $5,000 dollars.Give or take, over the next five to seven year period.
And about 10% of your current, extremely loyal customer base, is easily worth, somewhere in the neighborhood of $10,000 dollars, over the exact same time period, previously mentioned.
And you definitely make really good, (not to mention), consistent money, on the brake, muffler installs and periodic oil changes etc. Clearly, when you get transmission work, especially on expensive foreign cars & trucks. You earn a ton of initial front and back end gross profits.
Which is why, the last time your happily married, CPA (Certified Public Accountant), long term repeat customer, brought both he & his wife-s-foreign car in, for their annual tuneup.
You mentioned the following proposition to him.
Of Course The Old School 80/20 Marketing Rule Applies To Your Service As Well!
Because on average, about 20% of the customers, clients or reliable vendors of the CPA’s practice, who become initial customers of yours.They will continuously generate, at least 80% of your long term profits, from his practice.
Because they’ll eagerly tell their closet friends, relatives, siblings, neighbors, co-workers, employees and or respected association members, about the fabulous services and price discounts.
They constantly receive, from your auto repair garage.So you offer the following, to both the CPA, all of his/her staff members. As well as, both his wife or live in significant other.
Any kids they have, who currently own cars or trucks.Foreign or domestic.They all automatically receive, lifetime discounts of X% off any and all repairs.Provided, the extremely marketing savvy CPA, allows you to include, one of your very best, market tested,extremely time sensitive, discount coupons,as a quarter page advertisement coupon, in their monthly, on or offline newsletter.
Who Says Consistently Generating Some Form Of Potentially Bank Account Filling Marketing Leverage Has To Be Overly Complicated Or Outrageously Expensive!
Case in point. The regular readers of my blog, you no doubt, remember this recent blog post, from my buds over at radar. They guest blogged about geofencing. Remember?
What may not be so obvious to you just yet. Is behind the scenes. My current cross promotional arrangement with Olivia Andres is the following. Each time, they either, do a traditional quest blog post. Or as is this particular case. I link to one of their extremely informative articles/blog post.
And I send them the link. Olivia in turn, will gladly share it, all over, their social media accounts. Which to date, includes a rather large base of twitter accounts.
See the screen shot image below, of a partial sample, of the massive amounts of twitter accounts.Each time I link to one of the authors at radar, or they do a guest blog post on my blog. And I send Olivia or one of the other staff members the link. The blog posts goes at over their massive social media marketing network in general. And twitter specifically.
How Some Really Simple Activities Of An Entrepreneur Can And Definitely Will Make All The Difference!
So What Exactly Are You Currently Doing On A Daily Basis In Order To Constantly Generate Some Massive Free Or Extremely Low Cost Marketing Leverage?
Now I gotta ask you. Is that some serious, viral marketing leverage or what? You so got that right. In terms of effective offline marketing strategies and or tactics. Think of being shared on all over these different twitter accounts.
As the equivalent of having, one of your very best, market tested advertisements and or promotions, appearing in several different, but extremely relevant offline newsletters.
Could you live with that type of periodic, massive exposure? Me too. In part two, you’ll discover at least three more proven ways, the tried and true activities of an entrepreneur, definitely help move your business and or service forward.
Just Keep Helping Your Target Audience Solve Their Major Problems Or Issues And You’ll Start To Become An Extremely Valuable Asset And Or Resource They Simply Can’t Do Without!
P.S.Now as is customary during this part of our show.Please share your extremely valuable comments
(in the comments section below) that you can apply to your business,product or service in the next 30 days or less!
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And if you’re currently registered on Linkedin or twitter,and you’re serious about about doing
some type of power networking.Let’s get connected asap!
Extremely important note:And if by chance, you happen to know any of the lesser known podcasters,
who also target,small business owners,service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers.Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa!Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series,
because it will help you increase your gross profits by as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.
(No matter what your particular niche market is.) It’s a $97 dollar value and it’s free!
