So in the heat of the multi billion dollar a year. And steadily growing, “how to” Internet based, information business.
It probably (to this point anyway), seems highly unlikely. You could draw, any type of semi valuable marketing lessons, from ‘the gold rush‘ of 1849 -1855, correct?
Agreed. On the initial surface anyway. The two eras, seem a gazillion miles apart at least. And make no mistake about it. They are two very distinct moments in time.
However, there are most certainly, some all too common, proven small business marketing strategies, tactics and overriding principles.
Which will forever hold them together.Hopefully after reading and re-reading this particular blog post.
You’ll definitely have a much deeper understanding and fuller appreciation of them. Let’s find out if that’s the case.
So What Potentially Valuable Marketing Lessons Can the Gold Rush Of 1849 Possibly Teach Today’s Aspiring Online Marketers?
As those of you recall.The really condensed version, of the first initial onslaught of the gold rush of 1849. Really got it’s initial start. When James W. Marshall, originally discovered those first few particles of gold.
At Sutter-s mill in Coloma California. And the rest (as they say), is history. However, there are quite a few, somewhat subtle, (albeit) totally necessary, marketing lessons and business and basic entrepreneurship principles.
Which far too often, either purposely get left out. Or get swept under the proverbial rug. As they like to say. Or they purposely get so watered down.
The aspiring newbie, on or offline entrepreneur, which definitely needs to be made aware of them. Are not, for convenience of message seeming more appealing.By the super ambitious marketers.
Who would have you and I believe. Basically all that needs to be done, in the Internet marketing age is. get your self hosted WordPress blog and or e-commerce site up.
And set up your PPC (Pay Per Click) ad campaign up, on a platform like Facebook. And start driving paid traffic to your offers.
And within a few days or less.Your merchant or PayPal account.Will start filling up with money.Right? Or some type of similar story, correct? Right.
Have You Also Noticed Somehow The Myth And The Real World Reality Can Often Be Miles Apart?
Case in point. Take a look at the featured image with this particular post. It’s from an email I recently received, from one of my coaches & mentors, Larry Beachum.
And he’s giving testimony, to legendary Internet marketer, Russell Brunson-s famouus book, entitled: ‘Dotcom Secrets.
Notice the text Larry has highlighted in yellow. Where he freely shares ‘how’, as a direct result of reading and applying ‘what’ he learned in Russell-s book. He built an online marketing funnel system.
And in just one month’s time. He was able to gross, (probably), on both the initial front and back end of the sales funnel.
A very respectable $5,731. Huh? But here’s what may not be so obvious about his, or other testimonials, you and I may come across.
So Why Doesn’t The gold Rush Of 1849 Highlight This Particular Part Of The Story?
BTW, since I mentioned one of my coaches & mentors, Larry Beacham. That’s him in the above video, featured with this particular post. And in his excellent six plus minute video.
He’s briefly describing. The 3 basic mindset shifts, which are involved, in going transitioning from a worker, hustler into a full blown entrepreneur.
Anyway. Here’s the main connect for you and I to make. As it relates to the gold rush of 1849. And many of today’s aspiring online entrepreneurs.
Long before today’s evolved social media platforms even existed.Once word began to spread rapidly.About gold being discovered in California.
You Don’t Only Have To Directly Focus On The Thing! (You And I Can Also Profit Handsomely By Servicing Those Who Are Pro-actively Pursuing The Thing!)
Case in point. Larry read Russell-s book. And applied some parts of the content.(And remember, Larry already has 10 full years, of proven, online marketing experience and market tested expertise under his belt.)
So his insight’s from a $7 (or X dollar) paper back book. Are definitely going to be, far different, from the surface insights, you and I may initially pick up on, from just one reading of it.Right?)
And after generating a bankable result. He’s now leveraging Russell’s content. And creating a service or services, he can receive ongoing income from.
Mainly, higher end, one on one, paid consulting, coaching and mentoring of all kinds.
Just depending, on what particular level of ongoing training, a potential customer or client may need.
Think about it. He can record the sessions. And place them into a paid membership site of some kind.
And charge his members, X per month, in order to access the contents.Right? That one particular, evergreen marketing strategy, is pretty common these days, correct?
Your Extremely Well Rounded Knowledge Base Definitely Gives You The Opportunity To Create Marketing Flexibility!
But notice.What Larry may or may not necessarily offering is. Specific ‘how to’ training, on how to actually build, an entire (online) mini or full blown sales funnel.
Meaning. He may not actually be offering training on how to properly build, a converting lead capture page. And what proven, converting copy writing to put on it.
And which paid software to use. Depending on your current budget and true level of commitment is.
He also, may not be currently offering, his proven advice, on which state of the art, paid email service provider to use.And or initially start off with.
Your Initial Front End Sales Funnel Can and Ultimately Will Lead To multiple Streams Of Income! (When You Built It the Right Way!)
Then again. If any of his higher end, consulting, coaching and or hands on mentoring.Were t encompass all of the aforementioned processes.
That particular package, might be somewhere along the lines of $15,000 -$25,000 dollars a year and up.
Here’s the overall point. Just in case you still haven’t quite connected all of the dots just yet.Just like during the heat of the 1849 gold rush.
Ever Wonder Why So Many Who Aspired To Mine Gold Ultimately Failed!
Literally tons of extremely ambitious men & women. Dropped what they were currently doing. And rushed towards California, and what they sincerely hoped would be, soon to follow, sudden wealth. Did they not?
And the short of it is.The vast majority of them. From 1849-1855. At least 99.50% of them or more! Didn’t earn a dime, from attempting to mine gold.Say what? That’s correct.
However. On the flip side. Today, just like back then. The extremely studious men & women, who clearly recognized.
When You Understand And Start To Implement Multiple Streams Of Income Producing Strategies! (Previously Un Opened Doors Start To Open Wide!)
They didn’t have to try and earn a full or part time living, simply from trying to mine gold.
Instead. They became extremely skilled service providers of all kinds. And they sold aspiring gold miners.
Picks, shovels, gloves, overalls, industrial type bluejeans maps, to where gold was already discovered. They taught classes, on how to choose the right areas, to mine gold. They sold them plots of land, which were supposed to
The point is. Larry particular expertise. Is not teaching you and I, how to build a state of the art, self hosted, WordPress, e-commerce type of website or blog.
Which is not to say, he’s not qualified to do so. Instead, he chooses to focus on sharing his proven knowledge and expertise, teaching other aspiring marketers.
How to transition and develop, into full blown entrepreneurs. Be sure and watch the entire video, for a complete explanation.
Develop The Service Driven Marketing Approach And You Will Find Yourself At The Very Top Of Your Ideal Customer Or Clients List!
In part two, of this ongoing series. You’ll hopefully gain even more clarity. Okay? For now, hopefully you can now better appreciate.At least some of the unspoken marketing lessons and entrepreneurship principles.
The gold rush of 1849, can and should teach.Some of today-s aspiring, online new marketers.
P.S.Now as is customary during this part of our show.Please share your extremely valuable comments (in the comments section below) that you can apply to your business,
product or service in the next 30 days or less!
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Just Remember The One Size Fit All Marketing Approach Will Stifle If Not Sabotage Chances For Creating Ongoing Income!
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some type of power networking.Let’s get connected asap!
Extremely important note:And if by chance, you happen to know any of the lesser known podcasters,who also target,small business owners,service providers or aspiring startups
entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers.Please don’t hesitate to-either- pass their name and contact information directly to me or vice versa!Thanks!
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