This Is How You Make Growing Your Business Far Less Expensive And Or Complicated!
Okay, up to this particular point, in your ongoing, entrepreneurial journey. What have you been actually doing? On a rather consistent basis.
Which you honestly feel, is definitely going to help, in some way. With growing your business and or service.
And do you have, (or) can you get or retrieve any type of reliable data, to help prove or dis-prove your case?
In any event. Going forward, what will you be doing, on a consistent basis, you honestly feel. Is going to greatly enhance or flat improve, growing your business?
Are you intro paid ads of any kind? Do you only use, potentially expensive PPC (Pay Per Click) or paid solo ads or what?
Whatever marketing, promoting and or, traditional paid advertising vehicles or combination of vehicles you ultimately decide on.
After you implement and track, some simple A/ split testing. And discover what does and doesn’t work. It’s simply time to adjust and move on. Or else?
Have You Ever Wondered How To Grow Your Small Business With Marketing Fundamentals?
If you have. You’re absolutely gonna to love this next series, of totally uncomplicated, marketing fundamentals.
Imagine for just a second. You’re one of the senior marketing directors, for an extremely popular, single location, non franchised,retail appliance center.
And just like your major, local competitors.You’re currently on a mission to discover, some low cost, potentially high impact ways, of utilizing, some non traditional, marketing strategies and or tactics.
And one day, as you’re picking your lunchtime order, through the drive through section, of a popular fast food spot.
A moment of extremely marketing clarity and inspiration hits you. And since it’s the beginning of the brutally hot summer months.
And you know, the general public, definitely wants to stay or remain cool, both internally & externally correct? Here’s how propose to help them.
This Is How And Why It Definitely Pays Long Term Dividends To Become An Exceptional Power Net Worker!
You reach out to another, non directly competing entrepreneur, whom you’ve literally known over five years and counting.
They own a local, single location car wash business. An here’s what you initially propose. Because your ideal customer, has a current total lifetime customer value metric, of somewhere between $1,000 -$8,500 dollars. Give or take or the next five to seven years.
You offer to (first) locate, one of your areas, premiere beverage distributorships. Who specializes, in extremely great tasting, exotic coffees, teas and or lemonades etc.
And you will arrange during the brutally hot summer months, to literally purchase, X amount of cases, of their 24 case, bottles of ice tea and or lemonades.
And arrange for the car wash, to offer each customer, who spends at least X, a free can of their choice. Of either lemonade and or ice tea. Say what?
What Are You Systematically Doing Right Now To Create And Or Perpetuate Some Positive Word Of Mouth Or Mouse Buzz? (Both On And Offline!)
So pick this particular marketing strategy unfolding if you will.You stop into your local car wash. Initially just expecting, for your vehicle to be cleaned, at least half way decent, correct?
When all of a sudden. Completely out of nowhere. One of the carefully trained employees of the car wash, alerts you to the fact.
Because you’re an extremely valued customer of “blanks car wash.” And you spent X amount. You’r entitled to choose, the beverage of your choice.Huh? One X ounce can, of either ice cold ice tea or lemonade.
And it’s summertime. Nice touch, correct? But here’s the $64,000 dollar question for you. After or possibly, even before you leave the car wash grounds.
How many text messages or phone calls, or pictures and videos, to do think you will, post on social media? Plus share with, extremely close friends, co-workers, siblings, employees and or neighbors etc. Bingo!
And Do You Think Pro-actively Marketing This Way Is A Plus Or Minus For Your Business And Or Service?
Here’s the very first subtle marketing twist. Remember, since only the paying customers, who initially spent X amount with the car wash, will be offered, a free X ounce can of either ice tea or cold lemonade correct?
They will also be asked, (strictly as a courtesy) to the car wash business owner. To name any three local businesses, and or services.
Which, they’re not currently or very in frequently do business with. Or they’re not a customer or client or just yet.
And their responses, will simply be tallied up. And the top three, you also approach, with the following marketing proposition.
Doesn’t It Make Perfect Sense To Consistently Try And Grow Your Business With Non Directly Competing Entrepreneurs Who Are Open To The Idea Of Doing So!
Just depending on whether or not, these local, non directly competing vendors:
A.) Have a potentially lucrative, yet currently untapped back end sales component to their business and or service.
B.) They have their very own, opt in email and or mobile marketing list, with at least 2,500 subscribers or more on it.
C.) They’re open to creating some type of mutually beneficial joint venture (JV) and or cross promotional arrangement.
As long as at least one or more, of the aforementioned components is present. It’s worth further pursuing.
In the interest of both time and space. You’ll discover, at least three more, potential benefits, to this particular train of thought in part two, okay?
For now, hopefully you can now much better appreciate. How strategically growing your business and or service, doesn’t have to be overly complicated and or outrageously expensive. Don’t you agree?
P.S.Now as is customary during this part of our show.Please share your extremely valuable comments (in the comments section below) that you can apply to your business,
product or service in the next 30 days or less!
As always, if you got any value out of this post,please share this on your favorite social
media sites or tweet this.Thanks!
And if you’re currently registered on Linkedin or twitter,and you’re serious about about doing
some type of power networking.Let’s get connected asap!
Extremely important note:And if by chance, you happen to know any of the lesser known podcasters,who also target,small business owners,service providers or aspiring startups
entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers.Please don’t hesitate to-either- pass their name and contact information directly to me or vice versa!Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series,
because it will help you increase your gross profits by as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your
particular niche market is.) It’s a $97 dollar value and it’s free!
