Why Certain Higher End Customer Acquisition Cost Definitely Make Sense!
Are you currently doing, any type of, outrageously expensive paid advertising and or promoting? If so, more than likely.
You’ve already experienced, more than your fair share of dismally performing results.Correct? Yea, me too.
The flip side,however, is much brighter.
Meaning. Without a doubt, certain higher end customer acquisition cost, are definitely worth the short and long term investment.
But here’s the thing. If all you ever do, is continually waste a fortune, on those dismally performing, paid traditional advertising and or promotional campaigns.
You really are, in all likelihood, totally unaware, of all your potential, untapped marketing possibilities and or untapped marketing opportunities.
Hopefully, the remainder of this particular post, will help jump start, your creative marketing juices.
And steer your long term marketing perspective, in the right direction. Time will most certainly tell. Don’t you agree?
This Is Why Pro-actively Investing In Certain Customer Acquisition Techniques And Or Long Term Marketing Strategies Definitely Makes Sense!
Case in point. As some of you recall, from a previous blog post series.About how, certain under used or under utilized assets and or resources, allow extremely marketing savvy entrepreneurs, to consistently make money.
Simply by leveraging, some of what was once or usually considered, dead and or under utilized assets and or resources of some kind.
For example. As you also recall in the other blog post series. An extremely successful, local husband & wife team.
Who are currently managing, along with their constantly growing staff.At last count, 400 plus, mid to flat out upscale, luxury townhouses, condos and various, single family homes etc.
In some of their cities nicest, most affluent areas. And because they’re also, extremely active, in both their local business community and social activity events as well.
The word definitely gets around, both on and off of social media.
About the steady growth and reliability of their various real estate related services they provide.
As Long As Your Short And Long Term Customer Acquisition Strategy Is Practical! Go For It!
Here’s just a small sample, of how this extremely marketing savvy, husband & wife real estate management team, pro-actively leverages, their various, tangible and non tangible assets and or resources.
First of all. Think about how much daily exposure, (just the two of them encounter), being exposed, to local women, who earn extremely nice incomes.
When these ladies arrive for their appointments, to view some of the periodic vacancies, the couples management company, occasionally has.
One local, extremely marketing savvy business owner, which takes careful notice, of the affluent and influential, female clientele, the husband & wife team has.
Is an extremely successful, designer- retail jewelry store owner. Who currently runs, an extremely popular, single location outlet.
Both of these thriving, extremely dedicated entrepreneurs. Met as a direct result, of their membership, in the local chamber of commerce.
And one day, during a business lunch. The retail jeweler store owner discloses. How they’re extremely tired of wasting, about $6,000 thousand dollars a month, on those outrageously expensive, not to mention, dismally performing, local billboard ad campaigns.
Always Look For Some Semi Hidden Opportunities To Strategically Tap Into Some Under Utilized Marketing Opportunities And Or Possibilities!
And after another round of considering, potential marketing and or promotional opportunities.
Here’s what the extremely marketing savvy husband and wife team, initially propose.
Actually, it’s two separate, potential lead generating strategies, the jeweler, (and or retailer X), can inexpensively A/B split test.
First. The husband & wife, real estate management firm, will agree, once every 90 days. Or basically once every quarter.
They will leave one of the jewelers best, extremely time sensitive, market tested flyers, inside of each of their tenants mail boxes, the couples management team, occasionally to snail mail them.
Don’t Always Look To Outside Sources For Potential Untapped Marketing Opportunities And Or Possibilities! (Instead Learn To Fully Utilized Untapped Marketing Possibilities Within Your Current Situations!)
Right here, is where unfortunately at least, 98% of the extremely savvy entrepreneurs. Who manage to successfully implement the initial front end of this particular strategy.
Practically all of them, will miss, and or not quite fully benefit from, the initial back end, of this particular marketing strategy.
Take a much close look.And you ultimately be the judge. Fair enough? Since the extremely marketing savvy, husband & wife team, successfully negotiated this particular marketing arrangement, with the local jeweler.
Here’s what they also successfully pre-negotiated, with a non directly competing, retail furniture outlet.
On the back side, or side B if you will of the jewelers flyer. The furniture store, will gladly invest, $5,000 dollars per quarter.
Or $5,000,(or X amount of dollars), once every 90 days, to piggyback, on side B of the jewelers flier.
Because by doing so. They get the opportunity, to accomplish three major, front end marketing goals, for literally pennies on the dollar.
This Is How And Why You Definitely Want To Put Yourself In The Position To Create A Rather Inexpensive Long Term Customer Acquisition Funnel!
In the interest, of both time and space. You’ll discover the 1st, of the three, major front end goals here. And the remaining two, in part two, okay? Thanks!
First and foremost. The potential first time customers, will get the chance, each 90 days, to enter the furniture stores, free quarterly drawing, for a chance to win a $10,000 (or X thousand dollar), Master living and bedroom set make over. Say what?
This is how the retail furniture store owner(s), will start building, a highly responsive, VIP opt in email list.
And or mobile marketing list.For literally pennies on the dollar.In part two, you’ll discover, a least three more, potentially lucrative reasons why, certain higher end, customer acquisition cost, definitely make sense!
See you in just a little bit in part, okay?
P.S.Now as is customary during this part of our show.Please share your extremely valuable comments (in the comments section below) that you can apply to your business,
product or service in the next 30 days or less!
As always, if you got any value out of this post,please share this on your favorite social
media sites or tweet this.Thanks!
And if you’re currently registered on Linkedin or twitter,and you’re serious about about doing
some type of power networking.Let’s get connected asap!
Extremely important note:And if by chance, you happen to know any of the lesser known podcasters,who also target, small business owners,service providers or aspiring startups
entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers.Please don’t hesitate to-either- pass their name and contact information directly to me or vice versa!Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series,
because it will help you increase your gross profits by as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your
particular niche market is.) It’s a $97 dollar value and it’s free!
