So How In The World Can Increasing Visibility Possibly Be Achieved For Literally Pennies On The Dollar?
How do you honestly answer the following question.
How or what are you currently doing, when it comes to steadily and systematically increasing visibility, for your business, products or services?
And of course, the $64,000 dollar question is.
How good, or to what degree is it actually working?
And if it’s not performing, to the degree you’d like it too. What are your immediate marketing plans in order to change it?
Here’s part B of your long term marketing equation. (And if it’s not currently working, it definitely should be.)
Even if you are actually increasing visibility. Is it merely by way of utilizing the type of outrageously expensive, traditional paid advertising and or promotional techniques?
Which ultimately do nothing more, than temporarily get your businesses, services or name, momentarily in front of the general public at large.
And virtually conveys absolutely, little or no real benefits, to your intended target audience.
So How In The World Can You Consistently Increase Your Visibility For Literally Pennies On The Dollar?
Great question. But it really depends on several factors. Like, are you primarily interested, in getting, producing and or consistently generating, direct access, to your ideal target prospects, for literally pennies on the dollar?
Or would some type of proven, marketing two step lead generating process, make more sense? Especially long term.
Say for strictly for marketing illustration purposes only. Let’s say you’re the owner of a single location, designer retail jewelry outlet.
And sadly, like a staggering 90% or more of your major competitors. You’re still wasting, far too much money and other vitally important resources, trying to gain some much needed visibility.
Which ultimately leads to far more gross front end profits, correct? Absolutely.
So Why In The World Wouldn’t You Wanna Know How To Consistently Generate New Or existing Business For Literally Pennies On The Dollar?
Let’s further state,because your business is physically located in a highly populated city area. Those do nothing or very little, for your bottom line.
Outrageously expensive, billboard ads, you’re currently investing $7,500 dollars per month for. When you actually add up a years worth of cost.
You’ve gotta somehow justify continuing to pour, a staggering $90,000 per year, down this non productive rabbit hole.
($7,500 dollars per month (or more!) x 12 months = a $90,000 dollar a year, plus opportunity lost expense!)
On the other hand, (what if) you at least, did a relatively simple, two month, (60 day), side by side, A/B split test comparison, of these two potential marketing and or promotional strategies.And ultimately let your overall results, or lack thereof, speak for themselves.
You Don’t Necessarily Need A Huge Advertising And Or Promotional Budget In Order To Consistently Make A Really Splash!
So here’s a potential marketing approach you can test. Go find, a reputable, local hair and nail salon owner. And approach them, with the following potential marketing strategies.
Because you’d like direct access to their current and future clientele. and you’re more than willing, to ethically reward (bribe), both owners, and their entire staff, for the opportunity to do so. Huh?
Here’s how. First. right out of the gate. You and or your major competitors, will generate, some viral, positive word of mouth buzz.
Simply by allowing both the owner(s), of the nail or hair salon, to purchase any one piece of designer bling of their choice.
Initially up to $500 dollars, if they decide, for whatever reasons, not to join any of your VIP opt in email/mobile marketing lists.
And they can save 15%.Or, simply for joining your opt in email/mobile marketing lists, they not only automatically get to save at least 50 (or X% off) their exact same initial first purchase.
But, they also get to do so, up to $1,500 dollars. And the owners,get to do so up to $2,000 or X number of dollars.
You Can And Should Strategically Leverage Your Positive Viral Word Of Mouth Currency!
For just a moment. Put yourself in the shoes of both the current, and brand new first time customers, who sit in both the owners, and the staff members chairs.
And these staff members, along with the owners, are suddenly sporting (showcasing) some really eye catching, designer bling.
What do you think, the ultimate topic of conversation will eventually turn to? Bingo! And when it does….
Both the owners, and the staff members, will offer their customers, one or two choices, of market tested, extremely time sensitive, two sided index cards for your business.
Are You Definitely Starting To Appreciate How You And Or Your Major Competitors Can Systematically Increase Your Long Term Visibility For Literally Pennies On The Dollar!
You’ll discover the rest, in part two okay? For now. Can you much better appreciate, how gradually increasing visibility, for your business and or service, for literally pennies on the dollar. Is most definitely a very real possibility.Say yes!
P.S.Now as is customary during this part of our show.
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