Lead Generation: How To Turn Lunch Time Into Prime Customer Acquisition Opportunities!Part Four
Right about now, as you’re about to be fully exposed, to the content in part four, of this ongoing series.
You can now, fully appreciate, both the how and why you definitely need to invest, the time, money and other resources, into constantly developing some form of proven, lead generation strategies and or tactics.
Don’t you agree? Absolutely. And the extremely well kept secret is, you definitely don’t have to be, any type of so called, marketing guru and or gurette of any kind.
Basically, what’s required, is an extremely open mind, to what’s practically always available to you and I. From a marketing perspective.
And your willingness to emotionally adjust and apply as often as you can. The proven, marketing fundamentals.
If you’re willing to do so.Previously closed doors, of untapped marketing opportunities and or possibilities.
Will gradually begin to open for you extremely wide. Sound like a plan or what?
Who Says You Have To Be Some Type Of Certified Marketing Genius Before You Can Effectively Implement Some Proven Lead Generation Strategies And Or Tactics!
Case in point. Quickly picking up where part three left off.As you vividly recall from part three. An extremely marketing savvy, local, single location, Mom & pop, family orientated, restaurant owner.
Was consistently monetizing, one of their non dining rooms. By providing, a “Kids are cool!”, 4-6 hour event, once or twice a month.
And in reality, another, non directly competing vendor. Like a professional, photography studio, was in reality.
Funding, (sponsoring),either part of, and or 100% of the cost to; both rent the room for X amount of hours.
Plus, allow each 1st grand prize winner. That of course being, a local kid, 12 and under.To invite a maximum of 10-20 kids.
Provided at least 3-5 adults and or legal guardians accompany them to the restaurant.
Isn’t It Amazing How Some Incredibly Simple Changes Can Make Or Have A Huge Impact Over Time!
Did you happen to catch, this really subtle, potential marketing opportunity, just waiting to happen?
Remember how, once a month, your professional photography studio, actually finances a free monthly drawing.
Where one of the parents, grand parents or legal guardians, (who ) brings in their kids, ages X and under, to the local, Mom & pop restaurant.
Both you and your other, joint venture (JV) and or cross promotional partner.Which is a local, non directly competing, retail appliance center.
Since you’re both behind the scenes, actually financing, these incredibly popular kids parties.And since the two of you have already worked out, a totally agreeable,mutually beneficial, equitable split of the cost.
You’ll Be Totally Amazed As You Start To Realize And Spot Potential Untapped Marketing Opportunities And Or Possibilities!
Which includes, an incredibly popular, local magician. Some mouth watering, barbecue ribs, wings, pizza, soda and of course, some extremely great tasting, gourmet ice cream.
Did catch that last item? So let’s say, you’re one of the senior marketing directors, for a local gourmet ice cream distributorship.
And (as marketing fate would have it), you just happen to be dining at the restaurant, one particular Saturday afternoon.When one of these incredibly high strung, “Kids are totally cool!”day events is happening.
You Should Always Seek To Leverage Your Business And Personal Relationships First! Before You Look To Unfamiliar Outside Sources!
Case in point. You quickly corner the owner(s), because both you and some of your esteemed colleagues, have literally been an extremely loyal customer of theirs, for years.
And you point out how, going forward. You’d definitely like to provide the owners of the restaurant, with some of your best tasting gourmet ice cream. And get this.
For your actual cost, to provide to the parents, grand parents or legal guardian of the kid, whose being hosted.Huh?
And of course, since there’s going to be, anywhere from 10-20 local kids, plus, either their parents, grand parents and or legal guardians etc.
Look at the initial,currently untapped potential front end exposure, marketing/promotional opportunities.
Let Each Potential Marketing Leverage Opportunity Constantly Keep Unfolding!
Which obviously means.They’ll constantly help spread the word, both on and off of social media, correct? Absolutely.
This being the case. You eagerly offer, not only all the adults at the current party, some of your extremely time sensitive, brand new, first time only, please bring an extremely close friend you, whose at least 18,in order to save big,VIP discount coupons.
And simply for doing so, they not only get to purchase, a gallon of gourmet ice cream of their choice.And save at least 40 (or X%) off their very first purchase.
But as an additional, totally unexpected, word of mouth and mouse, viral spreading bonus.
Just for joining your VIP opt in email/mobile marketing list.They automatically get to purchase a second choice, and save 25 or X% off it too. Say what?
Be Extremely Pro-active With Your Marketing And Or Promoting As Often As You Can!
And your first time guest, provided they too, join your list. They automatically get to save 30 (or X%) off their very first purchase.Otherwise, if for whatever reasons, they decide not to join your list.
Then they only save 10% off their very first purchase.And going forward. On the restaurant vendors, typical slowest day(s) of the week.
Every customer who orders any type of ice cream.They are informed, they can sample your gourmet ice cream, for just $1.00 one dollar. Instead of paying retail for the restaurants normal stuff.
And if they like it, the restaurant owners, agree to provide their customers, with one of your, best,extremely time sensitive,two sided, index cards.
And of course, you will eagerly supply the restaurant, with the samples for free.
Are You Starting To Appreciate How You Can Take Your Marketing Efforts To The Very Next Level Or Two!
And the restaurants customers can come to your store, and drag a friend with them.So they can take advantage, of an offer, similar to what you were just exposed to.
Hopefully without having to go any further.You can better appreciate, how and why, you definitely need to start developing, some market tested, lead generation strategies and or tactics of your own.Don’t you agree?
P.S.Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below), that you can and definitely will be applying to your business,product or service in the next 30 days or less!
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