So You Still Don’t Think This Income Producing Assets Approach Is Worth The Effort?
Now that you’ve finally had a chance, to at least partially consider this whole income producing assets concept. Can or does it resonate with you, on some level or not?
If not, why not? Because at some point, no matter matter how optimistic you are. Sooner or later, you simply must come to realize.And face the brutally honest truth. Which unfortunately is.
If you only rely on what you can personally do or accomplish. Then unfortunately, you won’t be anywhere near as successful, as you definitely can and should be. Say what?
Simply because, you’re not fully utilizing, some type of potentially bank account filling marketing leverage, strategies and or tactics.
Which means you’re limited, to how much direct access to capital you currently have, correct? Or you’re limited to, how many current, twitter or Facebook followers you have.
Or you’re limited to, how many active VIP opt in email and or mobile subscribers you currently have etc.
And all of these potential road blocks, can and most definitely will, temporarily slow your overall progress.
Unless or until, you, (just like the ultimate insiders do.) Start developing and nurturing, some type of long term, income producing assets and or resources.
Are You Finally Ready To Build The Necessary Income Producing Assets And Or Resources You Will Most Definitely Need For The Long Term?
Case in point. Imagine for just a second. You’re one of the areas, top female real estate brokers.And your specialty is, selling owner occupied, single family homes, townhouses and or condos.
Which typically sell in the $500,000 price range and up. And your front end commissions alone, are typically somewhere in the price range of 3% -6% of the final sales price.
So when you close a sale, on your typical, $500,000 dollar, bread and butter, type of owner occupied,upscale- single family home/residence. If you co-brokered the transaction, with another licensed broker.
You’ll typically earn 3% of the final sales price. Or roughly $15,000 dollars. But when you close the same type of transaction.
And when you’re the only (primary) broker involved.Then you typically earn the entire real estate sales commission of 6% of the $500,000 dollar sales price. ($500,000 x .03%= $15,000 dollars in initial front end sales commissions.)
Or roughly $30,000 dollars in front end sales commissions costs.($500, 000 x .06% in sales commissions costs = $30,000 dollars in front end sales commissions.)
The More Valuable Your Income Producing Assets Are!(The Less Upfront Out Of Pocket Costs You’ll Typically Have!)
Say for instance. Rather than you taking the vast majority of one of your $30,000 commissions, less all of your taxes and applicable fees of course etc.
And investing it, into some type of series of, outrageously expensive, dismally performing at best! Traditional advertising and or promotional campaigns.
Which, (unfortunately) the most you can possibly hope for, is temporarily getting in front of, a mass, un-targeted audience. 99% of whom, have absolutely no real interest whatsoever, in your business, products and or services. Ouch!
And of the remaining 1%. On average, a staggering 50- 75% of them. Simply aren’t currently in the market to do any meaningful business with you now, or in the foreseeable future.Say what? That’s correct?
So Why In The World Should You Even Bother Producing Any Type Of So Called Income Producing Assets And Resources!
So what if, instead of you doing, like the vast majority, (at least) 95% or more of your real estate broker peers do, in order to try and consistently generate new business.
Rather than waste another nickel, on running, some type of outrageously expensive, 20 – 60 second, prime time – local radio or TV ads.
Which once they run, that’s it. Or the money you and or your major competitor stops spending on them. The moment that happens. Any forward momentum you may have temporarily gained, is all but done, correct?
On the other hand.What if you tested the following, long term, positive, viral word of mouth or mouse generating strategy.
Isn’t It Time You Starting Consistently Benefiting From Some Type Of Positive Word Of Mouth Or Mouse Buzz?
Don’t forget. Since you have built up over the years, a tremendous, local Rolodex of professionals. Like local nurses, prominent heart surgeons, dentist, radio and TV station GM’s, (General Managers), florists, movers, retail furniture business owners.
Both residential and commercial rehab specialists. You also know some established, local CPA’s and law firms, which specialize in closing all types of residential real estate related transactions.
However, it’s your extremely close, and extremely long running friendship, with a local, retail- designer jeweler.
Which will be focused on here.You approach your retail jeweler friend, about investing in the following, 30 total pieces of extremely eye catching designer jewelry.
Are You Starting To See and Appreciate The Value Of Playing The Long Game?
Initially, you want to purchase, at least 25 pairs of great looking, diamond studded earrings, which normally retail for $400 dollar a pair. Say what?
However, your retail designer jewelry, strategic alliance partner, will gladly sell them to you, at their actual hard cost of just $175 dollars each. Or X.
Plus, you’d also like to purchase, (get this) , at least five, diamond studded necklaces, which normally retail for at least $1,500 dollars.
But once again, because the two of you are strategic alliances partners. You get to purchase all five, extremely eye catching, diamond studded necklaces, for just $700 dollars each. Or X.
And here’s what you’re gonna do with this extremely great looking bling?
This How You Consistently 5X The Normal Marketing Leverage On Your Various Marketing Assets And Or Resources!
Very simply. You’ll go through your expansive list of past customers. And the first 25 former women customers, whether they’re currently married or not.
The first 25 former women customers, you can accurately pinpoint, (as best you can.) Which have consistently referred you the most customers of any kind over the years.
You will either text or phone call them. And make them aware, you have a really special gift for them, you’d like to drop off in person asap. Huh?
Isn’t This The Type Of Constant Forward Momentum You’d To Create And Perpetuate?
And you personally deliver this surprise gift. Do you think, once they get over the initial shock, they will constantly be posting, more than their fair share of really cool videos or pictures, of their extremely great looking bling?
You know they will,correct? No doubt. Plus, you know they’ll constantly be texting and constantly sharing their extremely good fortune, and letting any and every body know about it, right?
And what about those five remaining, extremely beautiful, designer, diamond studded necklace they bought? So glad you asked! In the interest of both space and time.
You’ll discover at least three more potentially profitable reasons why.You have to be constantly creating and or nurturing, some type of income producing assets. Don’t you agree?
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