So What Type Of Brand Awareness Marketing Should You Actually Be Using?
There really is no question about it, at this point in your entrepreneurial venture.
You’ll take all the positive, viral marketing and or promotional exposure, you can get, correct?
Absolutely. And just for the record me too.
However, even for the record.
Whether you’re currently investing, in strictly paid advertising and or promotional campaigns of any kind.
Or, instead, if you’re using different types of non traditional marketing strategies and or tactics. Like the kinds you’re exposed to on this blog.
The major burning question, constantly begs asking. What type of brand awareness marketing and or promotional strategies or campaigns, should at least, if nothing else.
Be constantly testing. Has that all too common question, run across your recent thoughts? And if so. What is either, your temporary and or long term answer?
Perhaps what you’re about to discover in the remainder of this particular blog post.Will definitely help you, come that much closer, to discovering your answer.
So How In The World Can Or Should You Systematically Go About Decided On Your Overall Brand Awareness Marketing Strategy And Or Campaign?
Excellent, initial, discover questions. Obviously if your corporate pockets merit it.
You could simply, do like the vast major of your major competitors, and just start tossing money around, at all types of outrageously expensive, dismally performing, traditional advertising and promotional campaigns.Correct?
Or. You can and definitely should be, far more strategic, with regards, to implementing, your various, tactics and or techniques, right? Absolutely.
So in this particular, (hypothetical) marketing example. Which is strictly for example purposes only.
Let’s say you’re a single location, incredibly popular, retail furniture outlet.Even though up until now, your business, hasn’t really fully maximized, anywhere near, the true level of growth capacity.
Which is simply waiting to be tapped by you and or one of your major local competitors.
So Why Aren’t You Strategically Using More Of Your Local Customer Base And Local Influential Contacts To Steadily Grow Your Companies Brand Awareness?
Because you can literally be doing so, for pennies on the dollar. Plus creating an extremely loyal, long term repeat customer base.
Who at least a percentage of them, can definitely be relied on, to become fanatical goodwill ambassadors. Who will enthusiastically, spread the word high and low. Both own and off of social media. Correct? Absolutely.
And remember, since (roughly) 20% of your customer/client base, will consistently generate, at least 80% or more, of your long term, front and back end profits.
Why not quickly discover who they are, and start customizing and laser targeting at least some of your marketing, promotions and or advertising campaigns, directly at them?
Why Not Make Understanding Your Customers Or Clients Total Customer Lifetime Value Metrics An Incredibly Powerful Marketing Asset!
Case in point. Since you along with, all three of your senior marketing directors.
Each understand, each extremely valuable customer you acquire,(no matter) how you do so, currently has, a total lifetime customer value metric, of somewhere between, $3,500- $11,000 dollars. Give or take, over the next five to seven years.
So speaking of the totally unconventional. What if, you at least tested supplying a local, up and coming, CPA (Certified Public Accountant-s) office, with a unique combination of some repossessed and closeout inventory furniture.
This way, as they conduct their daily business activities in their offices. Each day, a new potential pool of first time and eventually repeat customers, are constantly being exposed, to some really nice chairs, tables, desks, book cases and sofas etc.
What’s that potential exposure worth to you or your major competitors long term?
How Or Where Else Can You Create And Or Consistently Generate Tons Of Relatively Inexpensive Marketing Leverage?
So of course, each time, any of the CPA’s first time customers or long term repeat customers, are celebrating.
Either opening their first offline store front, be it retail and or service orientated etc.
Because each of the acting partners, (along with their secretaries) and other extremely vital, support staff,will also be eligible, to purchase, either some high end, repossessed or some, extremely discounted, clearance sale furniture, for their primary or secondary residences etc.
And do so, for some really amazing discount percentages.And with those really cool discounts and other perks, you’ll read about in part two.
You best believe, there will most certainly be, a ton of positive word of mouth and mouse buzz, correct? No doubt.
Is There Any Valid Reason You Can Think Of For Not Using Positive Word Of Mouth Marketing To Fuel Your Brand Awareness Campaigns?
Keep in mine. These CPA’s, know and routinely socialize with, their highly influential neighbors, in -laws, co- workers, support staff and best friends etc. Do they not?
So when they start posting, some really cool pics or videos, about their awesome living or bedroom set etc.
Or when they or their support staff, host their annual, “Thanksgiving dinner get together or Super Bowl party etc. And they expose even more locals of affluence to your great looking furniture.
You know, at least a percentage of them, plus a percentage, of their personal and professional inner circles. Will definitely want to know how or where, they can get hooked up too, correct? Absolutely.
In part two, you’ll definitely discover, even more types, of proven brand awareness marketing strategies or tactics.Okay? See you in just a little bit in part two.
Now It’s Your Turn To Take the Next Step Or Two!
P.S.Now as is customary during this part of our show.
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